Two days later, I met Yang Tianzhen, the legendary mastermind behind the transformation of Bingbing into a wealthy fan. is also the same senior sister of herself and Liu Yutong.

Ning Yuan came to the other party's office, a minimalist office, which looked empty, the floor and tables were pure white, and only the office chair was bright red.

Engaged in the industry for 14 years of well-known domestic agents, at the age of 29, she and her partners established Yixin Culture Communication Co., Ltd., 6 years past, Yixin continues to grow, has signed and is signing a number of well-known artists, Lu Han, Zhang Yixing, Zhang Yuqi, Li Xian, Bai Yu, Ouyang Nana......

There are no personal photos of celebrities common to agencies on the walls of the office to show their brilliant resumes, and only a few paintings hang from them, the largest of which shows a white tiger walking alone in the wind and snow.

"Come, please be seated. Yang Tianzhen looked at the handsome and sunny big boy in front of him, his eyes lit up, and he said enthusiastically: "What to drink?"

Ning Yuan said a few polite words, the reason why he did the interview on the spot was also because he was very curious about professional brokerage companies, especially Liu Yutong, who admired the fat senior sister in front of him very much.

"Do you really want to quit the broker?" Ning Yuan said straight to the point: "Can you ask why?"

Just a few days ago, Yixin Entertainment announced that in the face of unprecedented challenges, it decided to adjust its business segment, from the previous performing arts brokerage business as the core to the "troika" of performing arts brokerage, film and television production, and live broadcast brokerage.

In the face of the outlet, it is not uncommon for brokerage companies to cross over to MCN, and the resulting personnel changes are even more concerning. CEO Yang Tianzhen will step down from the agent business and lead the team into the live broadcast track?

After the news was released, it instantly rushed to the fourth place in the hot search on Weibo. On the one hand, Yang Tianzhen has her own popularity, because she is a top agent, and on the other hand, Yang Tianzhen's transformation is indeed curious. After all, until last year, she declared herself the best agent in China, and this year she completely said goodbye to her 14-year career?

Then all kinds of revelations said that the three partners were going to split up due to disagreements, and the artists whose names were called by the company were willing to follow others?

There is no way to verify the news on the Internet, but at least Yang Tianzhen seems to be eager to try the new battlefield, in the past few months, he has frequently opened Douyin and Xiaohongshu accounts, and he is also determined to make plus-size women's clothing in short videos and become a model himself.

"I used to always help others, and now I am more willing to praise myself than continue to be an agent and operate a star. ”

Yang Tianzhen said directly: "Because celebrities are still uncertain for various reasons, women who naturally understand PR can control their lives." ”

Ning Yuan was surprised by the other party's honesty, and had to say that she was not a low-key person. Last year, a workplace reality show "Me and My Agent" recorded the work content of Yixin, and the beginning was Yang Tianzhen's review at the annual meeting, the agent should be working behind the scenes, and he was on too many hot searches. After this show was broadcast, she was on several hot searches.

"At that time, my partner did not agree to record the show, saying that the agent was a staff member, and I thought it would be better to hide it in the back. I persuaded him with two suggestions: one is that many people have misconceptions about agents, and I want to show the professional side of this job. ”

"The second is that there is a platform to do this show, even if we don't do it, other companies will do it, so let's do it. ”

"No way, I'm the one who wants to win on any occasion and at any time!"

shows the image of a strict and rational boss in the show, and golden sentences are frequent. In the same office, the camera recorded her criticizing her subordinates, "Your goals are too scattered", "There are no executable dreams, it's just empty talk", "Hit back and redo". The subordinate wiped his tears. Yang Tianzhen commented in a separate interview, "Emotions can interfere with a person's thinking. ”

She reminded her subordinates, "What you have to do now is to tell me, who is Bai Yu, what are his advantages, and what is different from others?"

Now, a year and a half later, the same proposition is in front of her. At the age of 20, he began to do artist publicity, at the age of 23, he served as the publicity director of Fan Bingbing's studio, and at the age of 29, he became the CEO......

All the experience is in the field of talent management, and live streaming is a new track, with different styles of platforms and people who already occupy the top positions.

For her, short videos and live streaming are new areas that all platforms have to try. The first job is to establish an image for yourself in the field of business visualization.

"I set myself up to be confident, brave and transparent. ”

Yang Tianzhen spoke quickly, and answering questions took little time to think. She is used to dividing one, two, three, quickly grasping the main points, and summarizing the rules in terms.

Regardless of whether the makeup is delicate or not, the lipstick must be brightly colored. She inevitably gives people a slight sense of oppression, but this unwavering self-confidence also brings prestige.

She stood up violently and wrote four words on the dark blue wall with a washing pen, "love, fun, use, and taste", outputting emotion, interesting, useful, and tasteful. After staring at it for a few seconds, she wiped off the "love" and "taste", and retained the "fun" and "use".

"I already have my personal identity and the identity of my boss, and I don't need to do it at all...... The love part, what cats and dogs, you and your friends, CP, this is all love. I don't have to do this either, because the relationships between the characters in my social life are already very rich, and I don't need to do these things on short videos at all. ”

"A lot of comments say that I'm good at making people, but I never do it. What we need to do is to reflect a person's advantages, not to create something out of nothing, but to create a wonderful pen. You have to refine the difference between him and others, not create the difference from others. ”

"The work is very trivial when you first enter the industry, and my predecessors told me, don't underestimate your work, in fact, you are conveying your beliefs and values to artists through these jobs, and they can influence more people, and then influence the entire era. ”

After speaking, he pointed to the wall behind him, influencing influential people is now also Yixin's slogan.

"I've been looking for the most influential person, and in 15 years, Yixin signed a contract with Lu Han, who had just returned from South Korea, and started to operate this first-generation traffic idol. The gameplay in the era of traffic has changed, data is very important, magazine sales, fans and hot searches are all indicators. ”

"In the past, the big flowers worked so hard to win the cover of the magazine, and the idols rushed to get on it. The top-down star-making is over, and the bottom-up choice is the last word. ”

Staring at Ning Yuan, he said seriously, "Do you understand?"

Then he lamented: "In the past two years, I feel that there seems to be a crack with the brokerage industry. On the one hand, I am gradually losing the companionship and patience that this job requires, so why do I have to spend time wiping my ass forever?"

On the other hand, the agent's job is to be a peacemaker, and she has more and more distinct views and self, and if she can't do it, she can't do it.

"I feel that my own growth and changes have also made me question whether I can be the best agent. A lot of problems have been exposed, and I can't change them, and I really don't think I'm a good match for this position!"