Ning Yuan smiled, Yang Tian, who is an agent in the entertainment industry and is more popular than a star, is really one. On the night of Chinese New Year's Eve in 18, she once made a wish on Weibo not to be on the hot search again in 2019, but on the 6th of the first month of 2019, she and the artists of Yixin Entertainment appeared on a total of 17 hot searches.

Such a high-profile agent is rare in the entertainment industry, even Wang Jinghua, who is known as the first generation of cultural agents, has not been on many Weibo hot searches like her, which can cause heated discussions inside and outside the circle in a high-profile manner.

Netizens even joked that Yang Tianzhen is on the hot search more often than some of his artists.

Last year's talent show "Creation 101" was a big hit, and Douban took advantage of the popularity of 101 to hold a vote for "Huaxia Agent 101". Although this vote was a bit ridiculous, Yang Tianzhen defeated his teacher Wang Jinghua, gold medal agent Huo Wenxi and Yang Yang's agent Jia Shikai with 47% of the votes, and successfully debuted in the C position.

Lu Han has just returned to China to quickly accumulate popularity and become the object of pursuit by major brands, and Yang Tianzhen can be said to have contributed a lot. Creating a character design has also become Yang Tianzhen's specialty. It is rumored that she holds the 800 marketing account, with the help of the communication power of new media, with Weibo as the main platform, she has successively "created" countless characters and topics for her artists who have been on the hot search.

The characters of "Senior Face" and "Goddess of Literature and Art" have expanded the popularity of Spring and Summer; the character of "Vlog Little Princess" has reversed Ouyang Nana's comments......

A series of labels such as "women in the new era", "my sister Zhang in society", and "dare to love and hate" successfully turned the tables for Zhang Yuqi, who had all kinds of turmoil with her ex-husband after the divorce.

There is no artist who is not popular with Yang Tianzhen?

But it's been a bit downhill in the past few years, take a few old people who joined Yixin Entertainment in their early years. In his early years, Zhu Yawen was born in CCTV dramas, and in many red works, he played many tough guy roles, and Zhu Yawen also made his acting skills recognized by many people because of these works. This also laid the foundation for Zhu Yawen's character of "walking hormone" after "Red Sorghum".

However, after signing a contract with Yixin Entertainment, except for "Red Sorghum", which was filmed in the same year, there are almost no works that can be called masterpieces. Not only that, such a drama actor, after joining Yixin Entertainment, co-starred with Yang Mi and Lu Han in dramas with poor Douban scores such as "I Am a Witness" and "Beishangguang Still Believe in Love", and even broke the previous "walking hormone" character and played the role of a "mother" in "Lu Yao Zhi Ma Li"?

Similar to Zhu Yawen's experience, there are also Song Jia and Chen Shu, both under Yixin Entertainment. In the early years, due to Song Jia's too decent and stereotypical impression in the media, some voices said that she was a little rustic.

But such a "rustic" Song Jia has starred in many excellent works, and "Xiao Hong" in 2013 even won her the Best Actress at the 29th Film Golden Rooster Awards.

After entering Yixin Entertainment, Song Jia was "created" as the "Queen of Street Photography", such a fashionable character made Song Jia the object of imitation by girls, obtained a large number of fashion resources, and her popularity also increased rapidly. But with the passage of time, when it comes to Song Jia now, everyone can only think of street photography, but there are very few film and television works.

Chen Shu is even more so, she is also from a drama, and she has a traditional beauty face with the temperament of the Republic of China. Since signing a contract with Yixin Entertainment, few representative works have met the audience, although they have also performed in "Heartbeat" starring Yang Mi and Li Yifeng, and "Chosen Heaven" starring Lu Han, but they have been reduced to supporting roles.

It can be seen from here that Yang Tianzhen, as the first promoter of the entertainment industry, has indeed excellent ability in publicity and marketing, but in terms of film and television resources, the resources she holds seem to be more focused on how to get on the traffic route?

The lack of a variety of film and television resources, and the inability to provide all-round building and career route planning for different types of artists under its umbrella, is Yang Tianzhen's biggest shortcoming?

And in this entertainment industry, where works are ultimately going to speak, this shortcoming can be described as Yang Tianzhen's fatal flaw.

"So I think every star and every artist is a living individual and life, and the definitions and hats they wear are based on the needs of others, not their own. ”

"My most successful is Me and My Agent, which can be said to be a single-handedly curated reality show, and it also has a distinctly my style. This show continues her style of taking the initiative and daring to take different paths, revealing the entertainment industry to everyone, and also unfolding the seemingly mysterious profession of agent directly in front of the audience. ”

"First of all, it satisfies the curiosity and curiosity of fans who want to get a glimpse of the entertainment industry, and even passers-by. Secondly, reality shows focusing on the workplace, from the performance pressure faced by agents to the huge workload that is busy every day, etc., can indeed arouse the empathy of some people in the workplace, and will make fans and passers-by have a kind of sympathy and understanding for agents and artists. ”

Ning Yuan nodded, I have to say that the calm and decisive and well-organized style of acting shown by the fat senior sister in the show can also attract a wave of professional fans to a certain extent.

And with the help of the show, so that the audience can give her a so-called fair cognition, it is probably one of Yang Tianzhen's original intentions to do this show.

For its stars, such as advising Zhang Yuqi not to toss in the future, Zhu Yawen's people can't set up and other problems, with the broadcast of the show, in this "collapse and re-establishment" entertainment industry environment, these "don't toss" and "can't stand", how can it be an attempt or exploration of a new personality?

For so many years, film and television companies have been acting as artist agents, and they have unique advantages. To produce a drama or movie, actors are an indispensable part, and if there is more cooperation, the actors will be signed to form a fixed team of the company, which is the prototype of artist agency in the grassroots period. The veteran production companies Huayi, Rongxinda, Hairun, Tangren, Huanrui, Huace, and Noon Sunshine are such representatives.

It should be pointed out that the Emperor under the Hong Kong system does not fall into this category. It is clear that the liquidity of Emperor artists is much smaller than that of mainland companies. Emperor's voice over its own artists is also much higher than that of mainland companies. Why is there such a big difference?

Huayi is a typical representative, Fan Bingbing, Li Bingbing, Ren Quan, Tong Dawei and other more than 40 artists have joined Huayi Brothers, and they all have the same agent behind them - Wang Jinghua, known as the first generation of brokers in China.

This generation of agents, also known as nanny agents, takes care of celebrities' filming, work, life and daily life meticulously, forming a strong emotional bond.

But such a bond is easily broken by interests, and the right to speak has never been in the hands of film and television companies. In addition to acting, celebrities also have advertising and other foreign affairs income, and the proportion with film and television companies is usually "three or seven points", with film and television companies taking three and celebrities getting seven.

Even if Huayi realized it later, it began to engage in option incentive bundling and transfer part of the equity in an attempt to retain the artist. But in the turbulent capital market at that time, celebrities became the object of pursuit. They are no longer satisfied with the small favor of a little equity, after all, they set up a company casually, and there is a bunch of capital rushing to invest.

Huanrui and Tang Ren did not escape this catastrophe. Huanrui's popular artists Yang Yang, Tang Yan, Yang Mi, etc. have terminated their contracts one after another; Tang people also have two noisy court termination incidents, after Lin Gengxin won the lawsuit and successfully terminated the contract, Jiang Jinfu followed closely but failed to terminate the contract, and did not leave until the end of the year.

It's all about money!