Throughout the Himalayan platform, audio novels are the first cash cow, then radio dramas, and podcasts are rising stars.

Needless to say, audio novels are already on the right track, and now River God dominates the best-selling charts every day. The time for radio dramas is not yet ripe, after all, the team has only been established for more than half a year, and more accumulation is needed.

And podcasts ......

Ning Yuan habitually touched the bridge of his nose and thought, any potential field can be tried if there is a chance, maybe it will be the main force in the future.

I am still young, and it is essential to have connections that I want to go further in the future, and looking at Qianxi is the best proof that I will struggle for several years less.

opened Weibo, and the fans immediately broke 6 million, and the Himalayan fans just broke 9 million, ranking in the top three.

Stand up, come to the glass, and look at the busy team. What the Ear Catching Workshop lacks now is not money, but connections and opportunities to break the circle.

This kind of attempt is not only for yourself, but also for the team. Compared with audiobooks and radio dramas, podcasts involve more creators' efforts, from pre-planning, interviews, guest recordings, to audio editing in the later stage......

Each step requires a lot of time, and even a lot of homework and coordination. Since high-quality podcast content usually contains a considerable amount of knowledge increment, if you can do a good podcast program, it is a huge improvement and improvement in itself.

Just to pause the boyfriend next to the pillow, River God can spend a maximum of an hour every day, so he can devote his energy to a new podcast project.

The dubbing team doesn't matter, mainly Han Cheng and the late pony, and even Liu Yutong can make the best use of everything and give full play to the agent's maximum effect.

I couldn't help but come to the second recording studio, which is rarely used here, but I can use it to record podcasts in the future.

The development of the Internet has long brought competition to the battlefield of time, especially in the field of content consumption. In today's market, there are almost two iron laws in the content market: either interesting enough or useful enough.

In the eyes of capital, fun and practicality are the prerequisites for measuring whether a content product has initial commercial potential.

Eating chicken and Douyin can be regarded as typical representatives of meeting the needs of contemporary people, continuous stimulation, high-frequency positive feedback, in today's rising threshold, online dramas and variety shows need to be watched at twice the speed to enjoy it.

In September 17, the phenomenal talk show "Qiang Qiang Threesome", which was once popular all over the country, announced that it would stop broadcasting, this program was praised by "New Weekly" as the most valuable TV program in the past 15 years, but no matter how evergreen the program is, it can't withstand the torrent of the times, the old audience keeps leaving, the new audience has not been cultivated, and the declining ratings make it inevitable to stop broadcasting.

Later, Youku led the original team to create the same type of "Round Table Pie", upgraded the production, the topic is closer to the life of the current people, and the quality of the guests and the level of conversation are still online.

It's a pity that the channels for contemporary young people to obtain content are too convenient, and the chatter of several intellectuals is no longer so attractive.

Because the brain hole is big enough, there are enough jokes, more civilian, and more down-to-earth, people like celebrities to laugh at themselves and be ridiculed more than watching them pretend.

In essence, podcasts are not a new media form, just like radio programs 20 years ago have traveled to today, but from infinite radio waves to 4G or wifi, and the content has changed from anchor talk shows to anchor guest brainstorming.

Years ago, radio brought comfort and warmth to countless people in the middle of the night, but today, even if social media allows you to connect with anyone at any time, it still can't eliminate people's inner loneliness, on the contrary, people become more lonely.

Times have changed, the things that people need have not changed substantially, the publishing industry has declined, but novels have not disappeared, but they have become online articles, because we still need good stories, right?

So podcasts are probably the most relatable one, and it's just right to get stuck in a very comfortable position that isn't far away. A few people are chattering in your ear, chatting about topics that interest you, and you can't see them but you can feel the emotions and personalities in the voices, and there will be a sense of absenteeism.

If the anchor and guest are not celebrities, maybe they are strangers who pass you by on the street, which is more real and intimate, and the tone of the chat is like you talking to your friends.

Podcasts can create a delicate balance between the information density of content and the divergence of personal thinking, between rational discussion and emotional resonance, between public topics and personal life.

In the long run, listeners will get used to the anchor's tone, rhythm, personality and values, in a sense, the anchor can be regarded as the most familiar stranger to the listener, which is precisely the social relationship that ordinary people lack the most.

To put it bluntly, isn't it an upgraded version of the boyfriend next to the pillow?

Tencent Music released the long audio product Kuwo Listen in the first half of the year, and then ByteDance also launched Tomato Listening, Kuaishou is almost a one-to-one podcast client kayak that imitates the small universe, and NetEase Cloud Music is also setting up an independent entrance for podcasts......

Last month, even WeChat opened the listening function, Zhang Xiaolong is ready to move?

A new battlefield about the ear economy will blow the horn of battle again, no wonder Lao Yu can't sit still!

In a sense, podcasts are actually a fusion of the characteristics of listening to books and cross talk, two popular long audio, most podcasts strive to provide some knowledgeable content, and at the same time, different from the hardcore knowledge in the book, the anchor and guests are more based on personal experience, as much as possible to keep the chat interesting and affinity.

This kind of listening habit and reason, in turn, can easily make listeners stick to a podcast that can output content for a long time, thus increasing the possibility of podcast commercialization.

Because for a 30 to 50-minute podcast, inserting a one-minute advertising message at the beginning or in the middle will hardly cause much confusion to users, not to mention that most podcasts basically do not have the opportunity to insert ads.

Anyway, Lao Tzu is not bad for money,

Just make a friend!