"Let me do a podcast?"

The next day, Ning Yuan looked at Xiaohui who came specially and said in confusion: "Why is this?"

"Have you ever listened to a podcast?" Xiaohui explained, "Did you listen to the show you sang about the world last time?"

Ning Yuan was stunned, he really hadn't heard of it.

Xiaohui saw the male god's thoughts, and said with a smile: "The background data is very good, and the audience reacts enthusiastically, crying and shouting hoping to come out with a few, so ......"

Ning Yuan nodded, he didn't speak, he had heard a few podcasts, in all fairness, they were a niche among the niches, even if they were the top of the Himalayas, there were few that made money, right?

"There shouldn't be a shortage of money in the ear catching workshop now, right?" Xiaohui said: "Audio novels are still hundreds of thousands a month?"

"I understand that you go to station B to lay out in advance, short videos are indeed the most promising track, but have you considered one thing?"

Staring at Ning Yuan, he said word by word: "How to improve your popularity?"

"You don't want me to become a male version of Lu Yu, right?" Ning Yuan thought of a possibility and frowned.

"Why not?" Xiaohui said seriously: "Isn't Lu Yu famous enough?"

Ning Yuan waved his hand, Sister Lu Yu is of course a well-known host, and she is also an interview sister, and she has a good relationship with various big stars, just look at the latest show and take a day trip to the big coffee.

"Himalaya needs to cultivate its own celebrity traffic, and you are the most important one!" Xiaohui continued: "But it is difficult to break the circle by relying on audio novels alone, and you must rely on the traffic of other stars and even celebrities to increase your own popularity." ”

"Think of the example of working with Qianxi!"

Ning Yuan took a deep breath, I have to say that this suggestion is very exciting, and the team has been able to get to this day thanks to the cooperation with traffic.

"Don't worry, it won't take much time. Xiaohui saw that Ning Yuan was a little moved, and hit the railway while it was hot: "Let's design a podcast program, and there is a platform to invite celebrities from all walks of life to chat, and you are responsible for the conversation." ”

"First, your fame and fans on the platform are more than enough, even if you are top-notch, you are not timid, not to mention that you are so handsome. ”

"The most important thing is to be able to use the resources of the platform to expand our own network, right?"

Ning Yuan nodded and asked, "Is the podcast really not niche?"

"If you had been a few years ago, the answer to this question might have been yes, when podcasts were indeed only active in niche circles and recognized as exclusive to the intellectual class, but today they ......"

Xiaohui said seriously: "There are completely different answers to the questions, whether it is various media reports, data from background statistical reports, social media discussions, or the increasing number of passengers who wear headphones and listen to podcasts on their commute, they are all telling you ......."

"The spring of podcasts has arrived!"

As he spoke, he took out his mobile phone and said: "Chinese podcasts often take the form of two or more people talking about specific topics, and the content has a strong affinity for intellectual groups, a large part of which are intellectual groups living in cities. ”

"Music/film and television/literature/art, personal growth stories, social sciences, science and technology, and news hotspots are the top five topics that listeners pay attention to. ”

"Ouchi's Secret Talk, Story FM, Ready Player One, Left and Right, Boring ......"

"Especially Ritan Park, with hundreds of thousands of subscriptions, has already raised tens of millions of venture capital. ”

Ning Yuan listened attentively, and the most popular feature of the auditory medium is the sense of companionship, which can be used as a soundtrack of daily work and life, and is carried out in parallel with visual activities in a less intrusive way.

Whether you're commuting, resting with your eyes closed, or doing housework, you can receive information through your ears.

That's the bigger advantage over video.

During this time, I obviously feel that the boyfriend next to the pillow has reached a bottleneck, and both fans and myself are a little tired, after all, there is no coherence, and it is nothing compared to the immersive experience of audio novels.

Rather than that, it is better to ......

"Urban knowledge groups are facing a severe competitive environment, and everyone who is left behind may be quickly eliminated and replaced, and continuous learning and updating of knowledge reserves are becoming a rigid need. ”

"The freely linked nature of the Internet has contributed to the exponential growth of knowledge, and the tendency of knowledge fragmentation has become more and more prominent. Micro-knowledge can be a good way to fill your spare time, but if you want to dig deeper into knowledge, long content is essential. ”

"So the overload of information and the strong anxiety of knowledge make every minute and second seem extraordinarily nervous, people are more and more hesitant to face long videos, and the playback speed is getting higher and higher, but podcast listeners are particularly receptive to long audio. ”

Xiaohui concluded: "Especially when you invite celebrities to talk, the traffic attention is absolutely leveraged!"

There is no doubt about this, Lao Yu is not stupid, it is easy to spend money and resources to invite traffic, can it be maximized and utilized?

"In fact, this form has been popular for a long time, such as the previous radio station. Xiaohui smiled: "Both have both public and private attributes, and there is a certain sense of closeness between them and the audience." ”

"However, podcasts have a higher intellectual content and a higher threshold for discussing topics, while radio stations need to be more popular because of their frequency coverage of the whole country and richer scenes. ”

"The form of radio is closer to live voice, and compared with podcasts, there are not many written materials that need to be prepared before the start of a radio program. If there is a broadcast accident, the only way to relieve the embarrassment is to play music or enter commercials. ”

"But if the podcast doesn't have a pre-prepared agenda and the anchor doesn't have the ability to control the scene, the results can be catastrophic. ”

For example, in some interview podcasts, the content of several anchors and guests is unevenly distributed, one anchor may speak for 40 minutes in a row, and the others have no room to play, at this time the podcast becomes a one-way play, and loses the meaning of communication and collision. ”

Ning Yuan nodded, he likes Dou Wentao's round table pie very much, every time the topic is explained in simple terms, the guests are also invited well, and the entertainment is very strong.

"That's one of the reasons why we're right now, because the Ear Catcher Workshop is already strong. ”

Xiaohui looked at the busy team outside and sighed: "It's good to be rich!"

Ning Yuan smiled, indeed, it's good to be rich.

"Both public and private platforms want to create their own traffic signboards, and if they want to break the circle, podcasts are a good attempt, right?"

"Isn't it fragrant to be able to rub the latest social hotspots and celebrity traffic?"

"Isn't it good to make a sound version of Lu Yu?"

Ning Yuan laughed, it was decided!

Send Xiaohui away, the boyfriend next to the pillow should indeed stop, or slow down, and the team should also think of another breakthrough!