Chapter 55: Waiting to be Rebuilt
Ning Yuan understands the other party's beating, handsome people are everywhere, how many can really make fans spend money?
"Two years ago, Capital also smelled business opportunities in the voice actor market, and Beidou Penguin has received an angel round of financing led by Panyugu Venture Capital and followed by Leyou Capital...... Soundbear Lianmeng received 10 million angel round financing from China Literature Group...... 729 Sound Factory has also received millions of investment from Station B and Dream Animation......"
Zhang Mingyuan lit a cigarette and said casually: "In fact, the more mature the studio, the bigger it is, the less eager it is to raise funds, and the truly far-sighted ones are more looking forward to strategic investment that echoes itself in the upstream and downstream of the industry, rather than relying on capital to pile up false red." ”
"With the peak of the video dividend, the value of sound is beginning to come to the fore, as evidenced by the emergence of paid radio dramas and corresponding platforms. ”
"Ten years ago, radio dramas still belonged to a group of people who entertained themselves based on their interests and hobbies, and the works were mainly circulated through network disk downloads such as rayfile and video website playback. ”
"These people are called online dubbing, and no one does it full-time because they can't make any money. Even though there used to be two groups of people who were paired with TV series and movies, the boundaries are now being gradually broken. ”
Ning Yuan nodded, not to mention anything else, there are all kinds of paid dramas on the Himalayas, with prices ranging from 15-30 yuan, and the wolf killing made a lot of money last year by 729.
After all, audio anchors are similar to online writers, and the cost is basically zero except for energy and time. The more you buy, the more you earn, and you no longer incur costs alone. For this reason, the platform is definitely optimistic about the long-term income of radio dramas.
Who doesn't love free labor that doesn't cost anything?
"I heard that several studios have made big moves this year, Yinxiong Lianmeng won "Killing Show", Beidou Penguin featured "Emperor Raiders", and photosynthetic building blocks are about to launch "I miss you very much" after 15 years of "The Legend of Miyue", and "I miss you very much" ...... soon."
Zhang Mingyuan sighed: "The copyrights of these radio dramas are basically big IPs, and the studio is responsible for adapting the script after buying out the sound copyright, and then uses the lineup of famous voice actors + newcomers, and the post-production and publicity are also contracted by themselves." ”
"To put it bluntly, there is a one-stop production and marketing, and how much you can earn is all your own!"
Speaking of this, Ning Yuan couldn't help but ask, "How do you take over the job?"
Zhang Mingyuan saw this kid's eagerness, he smiled, and he didn't have to hide it too much when he said it, and said directly: "Business contact - production communication - director confirmation - audition selection - dubbing production - inspection and modification - completion of the work."
"First of all, let the business take the film, use contacts or fair competition, as long as there is a job, you have to work. ”
"Then the initial price negotiation is carried out, and it is best for the producer and the owner to communicate, whether it is a wine table or a bath, these depend on personal public relations skills. ”
"After solving some preliminary problems, agree on the general style and requirements, and then the audition, find the right voice actor according to the budget, and it is your ability to be able to fatten water without flowing into the fields of outsiders!"
After Zhang Mingyuan teased, he concluded: "It's simple to really enter the production process, just complete Party A's requirements step by step, get a few more styles, and then go through a few tears, and then move the activities in private......"
Ning Yuan sighed, to put it bluntly, all the kung fu is out of sight!
"Let me remind you first!" Zhang Mingyuan suddenly said seriously: "No matter which way your studio goes, but live-action and anime must learn to separate!"
"Dubbing is a reductive art, real actors use their bodies to act, we use voices to create secondary creations, dubbing can make up for some problems in front of the real actors, so as to achieve the unity of voice and shape. ”
"So the highest level of good dubbing is to leave no traces, once the audience hears it and dances, it means ......"
Ning Yuan recalled Professor Shen's words: The real dubbing is done so that everyone will not feel that this thing is added later, and that can be called a successful work.
It is necessary to pay attention to restoration, and it is necessary to grasp the performance, characteristics and way of speaking of the real actors, which is why the dubbing is called the hero behind the scenes.
All brilliance is only for the front of the camera!
"Animation dubbing, on the other hand, is the ability to quickly know what kind of content to represent from the director's storyboard. ”
Zhang Mingyuan continued: "Then use enough imagination to imagine how to act, and the rest is the ability to control the voice and personal performance skills. ”
"So in the process of dubbing animation games, voice actors are both actors and creators, and they create a large proportion. ”
Ning Yuan suddenly realized, a bit like the difference between drama and film and television, the former must be more exaggerated on the stage, and the voice must be louder and penetrating, after all, it can only be conveyed to the audience by the flesh voice.
Film and television are different, because there are high-definition cameras and various lenses to cooperate, and the actors' micro-expressions are vivid, but the performance is more restrained and distracted.
Especially in games and anime, voice actors use voice interpretation and picture performance to create a complete character. It gets everyone's love, so fans will want to know who is the creator of the sound behind the scenes?
If you really want to hold a voice actor meeting, you just need to use the microphone to greet the audience, and a two-dimensional image suddenly meets you in the third dimension......
What an amazing feeling!
In other words, with live action and game animation, regardless of the creative process, thinking concepts, expression skills, audience groups......
In fact, they are two completely different types of people.
"If you want me to say that you really want to do a studio, the first step is to ......" Zhang Mingyuan suggested: "Recruit troops to buy horses and accumulate grass and grain!"
"The simplest logic of picking up work is to consider works that are within your control, and don't be too ambitious!"
"Our industry is too small, as long as the reputation is bad, we will ...... in the future"
After eating a meal, Ning Yuan benefited a lot, and the most important thing was to completely calm down the ambition that had just been ignited.
Even if you have a gold finger, you can't eat a fat man in one bite, everything must be done one by one, and the road has to be walked step by step.
No matter how awesome you are, you can't handle all the roles alone, right?
There is no doubt that one hero and three gangs can only go to the end with the most suitable team.
In the final analysis, the complete voice actor industry chain is nothing more than three points: the high-quality project itself, high-quality voice actor artists with multiple specialties, and fans who love voice actor culture.
Dubbing alone can't support a studio at all, which is why the Four Heavenly Kings set up their own portals.
Thinking of this, Ning Yuan had a headache, to say that the professional problem is not big, as long as you are willing to work hard, you can make up for it, but what is most lacking now is talent.
The voice actor is still secondary, and there is a manager who is most lacking!
Externally, it can handle the financial master Party A, internally it can coordinate the work process, go up to the hall and get the kitchen, and can be civil and military......
It's too hard!
His character is definitely not playful, Zhang Meng still has some potential, but now it is definitely far worse, and Peng Fei and Song Yu are even more unreliable.
There is only one ...... around me
Xiaohui!
Ning Yuan shook his head, it's not the time for the time being, people are doing a good job on a big platform, why do you come to a small workshop?
To put it bluntly, I still don't have the strength, and when my brother is really awesome, he is rich, famous, and has fans, and he doesn't have to worry about anything!