"At that time, the highest salary of the crew was screenwriter Liang Zuo, the first comedy master who graduated from the Chinese Department of Peking University, who could not only write ten years of crosstalk for Feng Gong, Niu Qun and others at the Spring Festival Gala, but also provoke the girder of TV comedy in the 90s. ”

Han Cheng said with admiration on his face: "Even today, the great god in my heart still contributes a Ge You paralysis to the Chinese Internet in the 21st century." ”

"Why?" Speaking of this, Ning Yuan couldn't help but be curious: "It stands to reason that it should get better and better now." ”

"According to our mentors, there are two points: one is meritocracy, and the other is professionalism. ”

Han Cheng opened the conversation box and said: "Let's talk about elite decision-making first, at that time, filming TV dramas pursued expert leaders and laymen, the director could make decisions, the screenwriter was greater than the starring role, and the social benefits were more important than the economic benefits." ”

In the words of Zheng Xiaolong, director of "The Legend of Zhen Huan": At that time, the entertainment and ratings of TV series were not the main criteria. ”

"So professionalism is easy to find a story and difficult to find a play, the play is 1+1>2 of lines and details, it is a sound outside the words, and the aftermath is lingering, it is the big brother and sister-in-law who have a good New Year...... Is it a translation translation what is a surprise...... If you live, you will die sooner or later, and if you die, you will live forever......"

"In an interview, Jiang Wen said: If the lines are written in plain water, he can make 12 movies a year!"

Ning Yuan nodded, it was really true.

"Look at professionalism. In the early 90s, the Beijing Television Center filmed "People in New York", director Zheng Xiaolong went to the United States alone for half a year, and held six symposiums with local students. ”

Because of the limited filming budget, the crew went to the garbage recycling station in New York to pick up props, and many refrigerators, washing machines, and cabinets were picked up. ”

"The show was on fire, and at that time, it poured cold water on the national heat, and I heard that there are fewer people who even apply to the United States!"

Ning Yuan has also heard a lot of this kind of thing, Zhang Li later filmed "Towards the Republic" and prepared for two years before it started, the characters of the late Qing Dynasty and the early Republic of China were made by him 1000 small biographies, A4 paper typed out 4 thick copies, and finally only 400 were selected to be put in the script.

Lan Xiaolong, the screenwriter of "Soldier Assault", wrote "My Regiment Commander, My Regiment", and finished reading a whole bookshelf of books about the expeditionary force.

At that time, these literary and artistic creators naively believed that only works of heart can be passed on to the world, and time is the only criterion for testing works.

But after domestic dramas jumped into the Internet era overnight, there was not much time left for them.

"The temple is small and the demon is windy, and the pool is shallow and the king is eight. Han Cheng drank saliva and sighed: "10 years later, many Internet platforms require a set of formulas for creators: big IP + small fresh meat. ”

"This formula, combined with the VAM agreements and data falsification of platforms, producers and advertisers, has been tried and tested in the transition period of the TV industry from planning to market. ”

"To put it bluntly, before and after the 12th Five-Year Plan, a large number of companies have obtained Class A licenses for TV dramas, and the separation of production and broadcasting has been implemented outside the system, followed by LETV listed on A-shares, Youku entered the New York Stock Exchange, and video websites have successively sold high prices for film and television copyrights. ”

"In the 11 years since Accountant Jia bought the webcast rights of "The Legend of Zhen Huan" for 20 million, Huaxia has also become the world's No. 1 drama broadcast country and producer. ”

"For the film and television industry, on the one hand, the economy is accelerating and booming, the market demand is surging, and hot money is pouring in; on the other hand, after the expansion of the consumer side and the investment side, the production link cannot be expanded rapidly, and the talent team is in short supply immediately. ”

"In addition, Internet capital has been forcibly allocated, resulting in a large number of content that is not qualitative. The reason why bad dramas are rampant now is, in the final analysis, because the cultural heritage and creative environment have not kept up with the speed of development. ”

Ning Yuan fell into deep thought, content production has its own rules, not the faster the better, nor the more the better. finally understood that the reason why the screenwriter misses the coal boss is because the latter doesn't know how to manage and create, and can only listen to the opinions of professionals like him.

Although the Internet financiers don't know how to do it, in addition to the arrogance they feel they understand, they also know how to rely on resources to recreate a set of gameplay.

"Fresh meat + IP" is not content logic, but traffic logic, and the reason why network capital chose it for hype is that it is operable in storytelling.

The second is that high-quality resources are divided by traditional players, and it is difficult to pry them for a while, so I chose anime online articles, which can be regarded as starting anew. The third is that the traffic entrance is in its hands, and it is not so easy to manipulate media standards and public opinion!

For the producer, if you get the traffic stars, you will have ratings and click-through rates, so they will pour costs into these people. After the value of traffic stars skyrocketed, they took the bulk of the production funds, bought data and spent some more, and the rest was used for filming.

This is why the amount of investment and remuneration are getting higher and higher, but there are fewer and fewer good works.

Because the money was not spent on the play!

"The current industry rule is that more than 60% of the money for a drama is taken away by the leading actors, and the income of supporting actors, directors, screenwriters and others is a problem, what should I do if I don't have money?"

"All kinds of bargains. Han Cheng complained: "The water injection drama comes from this." The producer sold it by the episode, and in the 18 years when the price of the drama skyrocketed, the price of a 40-minute episode was as high as 12 million. ”

"Get another 10-minute review of the previous episode, a 10-minute preview of the next episode, and a 20-minute memory flashback, and you can put the money for one more episode in your pocket. ”

Ning Yuan was also drunk, at first he mixed water into wine, and then he mixed wine directly into water?

Drama in the commercial?

"Do you know why Hong Kong Island has directed all kinds of gold panning in Beishan in the past two years?"

"In order to shoot bad dramas, big IPs began to standard these people, who are not born in professional classes like mainland directors, but start from the field work, and are all-rounders in all aspects of filming. ”

"What's more important is that the speed is fast, there is no baggage, you can shoot 40 episodes in two months, and you can save money as quickly as possible. ”

"No matter how bad the IP drama is, fans love to watch it, brush up on it, and control the comments. Creation in such an atmosphere is either a tragedy or a farce, just like many of our screenwriters complain about......"

"PPT TV series is to let fresh meat come out bright and shiny, posing for shape, why do you have to change the script to shoot this kind of thing, it's just to make dumplings and feed the pigs. ”

"It's useless!"

Studio ghostwriting, emoji freeze-frame, post-full dubbing, cutout transfer, filter makeover, stand-in instead of real shooting......

Listening to Liu Yutong's complaints, in the eyes of the brokerage company, traffic stars can not only not act, not watch the plot, not memorize lines, but even not go to the scene. You only need to record a wave of micro-expressions in front of the camera, and everything else can be solved by stand-ins and stunts.

An old drama bone and a certain fresh meat filmed the whole drama, almost never even met, all of them were playing against stand-ins, once they needed to fall people, and they didn't even have a stand-in, so the crew found a sack, and the scene was very magical.

There is even a group scene, and more than 30 characters in the big panorama are all stand-ins?

looked at the indignant Han Cheng in front of him, and finally understood why he was so cynical as a screenwriter.

The traffic pattern has smashed their jobs!