Chapter 498 - Coming up with ideas to attract customers (1st update)
After the stall was cleaned up, Feng Yifan asked Zhao Daxia to go back to Suji with him to take a rest, and wait for four or five o'clock in the afternoon to come back to set up the stall again.
Zhao Daxia asked a little uneasily: "Boss, we all left like this, what should we do with the things here?"
Feng Yifan smiled and said, "It's okay, isn't there everyone in the small market to help watch?"
Zhao Daxia looked at the small market, not only did some of the owners of the snack stalls not leave, but almost none of the owners who sold snacks at the intersection left, and even a few of them had just come to set up stalls.
There are a lot more bosses in the small market at this time than in the morning and noon.
Feng Yifan saw Zhao Daxia glance around, and said with a smile: "Look at it, so many people are here, are you afraid that someone will push our stall away?" And we will take all the cash, the remaining kitchen utensils here are actually not valuable, and you can buy another set if you lose it." ”
Zhao Daxia said with a serious face when she heard this: "Boss, why bother? Why don't you go back, don't you still have to prepare things that will be open at night? I am guarding here, and I don't need to take a nap anyway." ”
Feng Yifan smiled and said, "Isn't this okay? It's very hard for you to be like this, and there are no people at this time, eldest sister, you stay here alone, and you can't help it." ”
Zhao Daxia waved his hand and said: "Boss, you are really too polite, you didn't give me money, I took your salary, isn't this what I do? Besides, it's not tiring to guard the stall, it's getting hotter and hotter outside, and it's quite cool to sit here." ”
Seeing Zhao Daxia so insistent, Feng Yifan had no choice but to nod and say, "Okay, I'm sorry for you, eldest sister." ”
Zhao Daxia smiled and waved her hand: "Boss, you're welcome, you can go." ”
Feng Yifan cleaned up again, cleaned up the charcoal fire in the hanging furnace, opened the lid of the hanging furnace to cool down, and then left the small market.
Walking out of the small market, Feng Yifan stood at the intersection outside and looked back carefully.
I found that although the temporary small market was next to the intersection, it was very plain to face the intersection because there was no publicity for the intersection bosses, and there was not even a simple sign hanging up.
It doesn't even look as lively as the front of some of the nearby shops.
Feng Yifan felt that even if he was in front of the small market, he would not be interested in wanting to go in and have a look when he saw such an ordinary scene.
Thinking of this, Feng Yifan did not leave directly, and returned to the stall facing the intersection.
Looking at the bosses who set up stalls here, Feng Yifan also said very directly: "Bosses, don't you think that your stalls like this are too monotonous? Why don't you get some light signs, and use some shelves to hang up your things?"
The owners of the stalls were stunned when they heard this, and it seemed that the bosses had not thought about these ideas.
Feng Yifan looked at everyone a little confused, and then said: "No matter how bad it is, you just get a big loudspeaker, we are setting up a stall, not on the ancient street, shouting with a loudspeaker, and promoting it, you can also attract some guests." ”
Facing the bosses who were setting up stalls at the intersection, they looked at Feng Yifan with some surprise.
A group of bosses really hadn't thought of doing that.
In the past, in the ancient streets, these owners would stay in the shops, and then wait for those who came to play on the ancient streets, passed by their shops, and went in to buy the things in their shops.
Now that they have come here to set up a stall, they still have the same posture as before.
Obviously, such a posture will not bring them any benefits.
And without the geographical convenience of the ancient street, setting up a stall in this small market really made these bosses see what it means to be bleak.
Here, there are some bosses who sell some traditional handicrafts, some bosses sell some more practical utensils, and some bosses sell some daily goods that come in.
But no matter what they sell, it seems that these bosses, including the owners who sell snacks inside, are used to the mode of quietly waiting for customers to come to the door on the ancient street, and no one has thought about changing, and the appearance of the stall here is not like a stall at all.
Now Feng Yifan is unceremoniously and directly solves the problem of this group of bosses.
The bosses are also dumbfounded, but they still don't seem to realize the problem.
Feng Yifan reluctantly continued: "Let's think about it, let's set up a stall here together, just to support each other's business, not to say that we all expect our Su Ji to pull the business, the people attracted by Su Ji, they may really be just a group of foodies, and they will not be so helpful to your business."
So all of you also need to spread the word, don't put everything flat here, show things so that others can see them at a glance when they pass by here. ”
Feng Yifan's teaching made the bosses seem to understand a little.
Seeing the thoughtfulness of the bosses on these old streets, Feng Yifan finally said: "We have to support each other, let our foodies buy some of your goods, and then you also bring some new customers to come in and buy our food, and everyone helps each other, so that this small market can have more people and do better business." ”
Feng Yifan's words touched the bosses present very much.
One of the owners, who specializes in firing pottery and porcelain, immediately said: "Yifan is right, we should really do more publicity, and we can't just expect Yifan to drive business for us." ”
may be the oldest among the stall owners, Lin Zekang, the owner of the wood carving shop, smiled and said: "Yifan is really busy today, not only to do his own business, but also to take care of the garbage business, and now he has to give us old stubborn lessons." ”
Feng Yifan said with a smile: "Lin Bo, you are not old and stubborn, in fact, everyone is just used to the previous model of the ancient street, and has not changed their thinking. ”
Tang Zhuochen smiled and asked, "Then Yifan said, how should we change?"
Seeing that everyone was asking, Feng Yifan thought for a while and said: "I think everyone can engage in publicity, such as recording the things in our small market here, and making a video to introduce what we sell to people, promote our small market, and promote ourselves." ”
A group of bosses listened to what Feng Yifan said, and felt that it was indeed reasonable, and the consulting of today's era is changing rapidly, so they still can't avoid the smell of wine and are afraid of deep alleys, and propaganda is indeed a necessary means.
Lin Zekang thought for a while and said, "Why don't you go back and find Li Fei'er again and shoot a show for us?"
Some bosses nodded and felt reasonable, but they didn't know how to invite Li Fei'er to come?
When everyone looked at Feng Yifan, he hurriedly said: "Everyone misunderstood, in fact, what I said was not to politely let Li Fei'er come to shoot, but everyone to shoot the video themselves, or simply everyone can do a live broadcast, and then promote their own things on the Internet." ”
This made the bosses present a little confused, because everyone had really never tried such a form.
Feng Yifan saw that everyone was a little confused, and continued: "In fact, online live broadcast is also a kind of popularity now, we don't learn from those live broadcasts, we just broadcast our hard work process, such as Lin Bojia's wood carving skills, Uncle Tang's skills, and these pottery and porcelain firing processes."
These things are not accessible to ordinary people, and they will be curious, and they may come to buy them when they see them. ”
When Feng Yifan said this, everyone understood it, and they all thought that it was good to publicize it like this.
However, Lin Zekang said: "But we don't understand this live broadcast, and we don't know how to use those things, so someone needs to teach us." ”
Feng Yifan said with a smile: "Don't worry, I'll contact you and find a professional to come and teach you." ”
After hearing Feng Yifan finish saying this, Tang Zhuochen suddenly said: "Yifan, you are telling us so much, this is to let us all promote ourselves, and then bring you more business, right?"
Seeing the smile on Tang Zhuochen's face, he knew that the old man was joking.
Feng Yifan took the opportunity to say: "Actually, it's true, I can't let my diners come here just to have a meal, but if you all publicize it, those who come to buy your goods can also come to our house for a meal." ”
Hearing such unabashed words, the bosses were stunned at first, and then everyone laughed.
The bosses understand that this is what Feng Yifan said about mutual promotion.
Feng Yifan felt that everything that needed to be said was said, so he waved his hand to everyone and said, "Okay, let's think about it, I'll contact a professional and come over to teach you how to use live broadcast equipment, and then we can purchase a batch together, and you can do it." ”
After saying this, Feng Yifan swaggered and turned to leave.
Looking at the back of Feng Yifan leaving, the stall owners couldn't help but sigh one by one.
"Feng Yifan is really doing his best, thinking about helping us increase our business, and also wanting to make our ancient street better. ”
Indeed, he thought comprehensively, and the business of Gujie really needs everyone to support each other. ”
"Yes, we should all get through this together. ”
Lin Zekang smiled and said: "We really can't just expect the Su Ji family to drive our entire street business, we still have to have our own characteristics, attract some customers, and promote each other's business." ”
Tang Zhuochen also said: "No, relying on Su Ji's family alone, it is still a little too dependent on Su Ji." ”
After another discussion, the bosses also began to think about changes.
Some bosses also hang the things on the stalls or face the intersection in an inclined way, so that people can see things at a glance.
This can be regarded as some changes brought by Feng Yifan.
At this time, Feng Yifan crossed the road and quickly returned to the ancient street.
When passing by a shop opposite Liu Wanhua, Feng Yifan glanced inside and saw Lin Ruifeng and Shen Qingluo.
The two of them seemed to be discussing how to decorate the shop rented by Shen Qingluo.
Seeing that the two of them were seriously discussing, Feng Yifan didn't go in to disturb the two.
Continue to walk all the way to the east, and come to the rice wine shop of Fan Chaodong and Wang Cuifeng's house, at this time, someone happened to be carrying goods out of the shop.
Feng Yifan came to the shop, looked at the two people who were busy in the shop, smiled and said.
"That's right, it seems that the closure of our ancient street has the least impact on Brother Fan and Sister Wang, no wonder you don't have to go over to set up stalls. ”
Hearing Feng Yifan's voice, the two of them looked out of the shop.
Wang Cuifeng immediately rushed out of it and said unceremoniously: "Do you dare to come? Let me ask you, did you forget to bring us food at noon today? You said that you would send us two food, but where did you send it? You are going to starve us to death, right?"
When Feng Yifan heard this, he immediately slapped his forehead and quickly apologized to Wang Cuifeng.
"I'm sorry, I'm sorry, Sister Wang, this is my negligence, I really forgot about it when I got busy. ”
Wang Cuifeng said politely: "Come less, you just did it on purpose, blame us for not setting up a stall with you and not going to cheer you up, isn't it?"
Feng Yifan hurriedly said: "No, it's really not, sister, don't misunderstand, I'm really busy." ”
Then Feng Yifan said: "That's it, my sister and brother-in-law's dinner at night, I will definitely send it to you, make it for you first, if I don't send you this dinner, I won't do business tonight." ”
Fan Chaodong came out of the shop, smiled and said, "Okay, don't scare Yifan here, he is also very busy when he goes to set up a stall to do business, it's not easy, don't be nitpicking." ”
Speaking of this, Fan Chaodong said to Feng Yifan again: "Actually, at noon, we went over there to eat, and you were busy when you were queuing, so I didn't call you." ”
Feng Yifan hurriedly said: "I was negligent, thank you sister and brother-in-law for going to support me." ”
Wang Cuifeng waved his hand and said: "Come on, don't be a stinky fart, hurry up and go home to rest and rest, I see that you still have to be busy at night, you may not know, right? The photos and videos of your stall have been spread all over the circle of friends, and more people will definitely go there at night." ”
Fan Chaodong also said: "Yes, you have to be prepared at night, don't be too flustered at that time." ”
Wang Cuifeng then instructed: "Remember to let Ruoxi take good care of the child at night, the small market over there is a little smaller, if there are more people at night, it may be crowded, but you must take good care of the child, don't let the child bump into it." ”
Hearing the reminder of the two, Feng Yifan thanked the two seriously: "Thank you sister and brother-in-law, I will definitely let Ruoxi and them take care of the children at night and not let the children get hurt." ”
Fan Chaodong smiled and said, "Okay, you go back and rest." ”
Then Fan Chaodong continued to be busy in the shop, and Wang Cuifeng also turned around and went back to the shop to help.
Seeing that the two of them were busy, Feng Yifan also turned around and walked towards Su Ji.
Returning to Su Ji, as soon as he entered the door, to Feng Yifan's surprise, the three little girls had already gotten up and were lying on the square table in the restaurant to learn to draw with Grandma Feifei.
It can be seen that the three little girls are very serious, holding paintbrushes in their little hands and drawing seriously on the drawing paper.
Even the grandparents chatting next to them won't disturb the three little girls at all.
The most naughty of them is Feng Ruoruo, who actually stood on the chair, pouting her little butt and lying on the table to paint, and twisting her little butt from time to time during the painting process, which is also very interesting while looking naughty.
Seeing this scene in the restaurant, Feng Yifan really felt very comfortable, and the fatigue of the whole noon was dispelled by all this in front of him.