"A million dollars a month should be the dream of all young people, right?"

And the Himalayan audiobook anchor, who has tens of millions of fans and a voice clip, has turned this dream into reality. You may not know that this person born in 91 didn't even get a college diploma!"

And now he has 12 million followers, becoming the No. 1 anchor in the Himalayas, and easily achieving financial freedom. ”

Just a few words instantly grabbed everyone's appetite, and even the old principal was a little surprised, good guy, is it really fake with a monthly income of one million?

"Do you know if you have noticed that more and more friends around you have started to listen to audiobooks?"

"Anyway, I'm a paid member, an absolute heavy user, and it's the growing number of audio consumers that makes this income possible. ”

Ning Yuan walked to the right side of the stage, controlled the big screen with the remote control, and demonstrated: "In fact, compared with the payment of Internet celebrity knowledge in the audio content industry, audio resources seem to be inconspicuous, right?"

"But it is such a category, but it bears half of the traffic and paid revenue on mainstream audio platforms, and in terms of the repurchase rate of paid products, audio novels are also among the best. ”

"Even when the public is still arguing about paying for knowledge with its own star halo, the audiobook market has unknowingly grown into a towering tree. ”

"I know some people will question that Himalaya is not only an audio novel, but also a variety of podcasts...... Expertise sharing ...... Various celebrity channels ......"

"I admit that all of these are all there, but there is one core issue that I want you to pay attention to......"

Ning Yuan walked back to the center of the stage, and said loudly with a serious face: "Who are we? We are just an ordinary college student, and many of us have not even graduated yet, and we haven't really walked out of the school gate, right?"

"Ask yourself, how many of you can find elites from all walks of life to do interviews?"

"How many can go deep into the industry and share it with the audience in simple terms?"

"How many fans with celebrities and celebrities have the power of fans?"

While saying that his eyes were sharp and he patrolled the audience, he asked sharply: "Since there are none, then why do you look down on audio novels?"

The audience was in an uproar, and various voices sounded, and there were doubts...... There is a recognition ...... There is disdain...... There is still something to look forward to......

Professor Shen was sweating profusely, looking at Ning Yuan, who was calm and calm on the stage, and hurriedly looked at the old principal not far away, with a smile on his face?

Ning Yuan waved his hand, the venue gradually quieted down, and said: "This is the reality, students who have no resources and connections, I don't like to be ambitious, and I don't want to talk on paper, it's really the key to earn some pocket money professionally." ”

"Many students in the dubbing department know that my talent is not good, or very poor!"

"If it weren't for my love for my profession since I was a child, and Professor Shen's continuous encouragement, I would definitely not be where I am today. ”

After speaking, Ning Yuan locked his eyes on Professor Shen and said sincerely: "It was also my tutor who suggested that I try more social practice, don't close myself on campus, and get in touch with the Internet more, which is the best way for young people to break the rules and realize their dreams." ”

"So I thank you!"

After speaking, he bowed deeply to Professor Shen, and the audience burst into warm applause, and Lao Shen's eyes instantly turned red!

"Six years ago, the market size of audiobooks was only 750 million, when smart devices were not yet fully popularized, online audio platforms were still newborns, the market was full of free lunches, and piracy was rampant. ”

"Today, six years later, the online audio market has expanded to 348 million users, knowledge payment is in the ascendant, and the market size has expanded to 10 billion, a full 20-fold increase. ”

"The growth of the anchor industry is just a microcosm of the audiobook industry, and the fact is that up to now, this field has formed a complete industrial chain ......"

"The upstream is composed of copyright institutions composed of online literary platforms and traditional publishing houses, and the midstream is composed of audiobook production companies and audio platforms' own production teams, who are responsible for the secondary creation of written works into audio products, and these products will eventually be promoted and distributed on downstream online audio platforms......"

"Among the multiple content categories on audio platforms, audio novels have unknowingly supported half of the traffic and revenue. ”

"According to the latest official data of Himalaya, the traffic of audiobooks accounts for 50% of the total traffic of the platform, and the listening time accounts for more than 60%......"

"I think the user paint of the audio industry as a whole is more like a typical dumbbell-type distribution. Ning Yuan showed a user distribution map on the big screen, of course, it was also contributed by Xiaohui, explaining: "On the left is a high-quality crowd, which is willing to consume knowledge audio programs with high customer unit prices, but the number of users is relatively limited. ”

"On the right are users who spend a lot of time and spend a lot of money. Although they do not consume large orders of 200 yuan, the total consumption of small orders of two cents is not inferior to the former. ”

"And the range of users is very large, covering first, second and third-tier cities and various consumption scenarios. The low price of 0.2-0.3 yuan for an episode is naturally more in line with the psychological expectations of this group. ”

What's more, the continuity of novels is also easier to form consumption inertia, and the characteristics of a large number of single episodes of audiobooks can allow users to make multiple small purchases in this consumption inertia, and unconsciously increase the total consumption. ”

"To take the simplest example: you broadcast 1,000 episodes, the first 500 episodes are free, the last 500 episodes are paid, and a lot of people can't stop when they hear 500 episodes. ”

"I found that an episode was only two cents, and I listened to it directly, and when I finished listening, I might find out that I had spent dozens of dollars unconsciously?"

"Hey, it's late!"

The audience burst into laughter again, everyone's attention was tightly attracted by Ning Yuan on the stage, the old principal nodded secretly, don't talk about big truths, don't say pretending to be forced, and starting directly from interests is the royal way to move people's hearts.

"The reason why I say this is to let everyone know that sound can indeed be monetized now!"

"Especially audio novels, it is simply the only way for our young people to counterattack!"

"There is no need to invest in costs, and there is no need to fight for background and relationships, and you can control your own working hours......"

"Especially in a big city like Beijing, where every inch of land is valuable, the fast-paced society ...... where you have to spend money when you go out"

"I'll just ask: Who else?"

The audience fell into a commotion again, Professor Shen clearly felt the recognition and shock from all directions, after all, the school leaders are a minority, and today nine out of ten are students, what attracts them more than making money?

Ning Yuan waited quietly until the audience calmed down again and said with a smile: "After talking about the high-sounding, are you most curious about what my income is?"

"The specific number is kept secret for the time being, but I can tell you that it is basically divided into 10,000 easily, if you add tips and advertisements......"

"Thirty or forty thousand a month shouldn't be a problem!"

"Damn, really?"

"40,000 a month, isn't that 500,000 a year?"

"A sophomore has an annual salary of 500,000 yuan?"

As soon as these words came out, even the old principal looked at each other, and his annual salary was only like this, right?

"I'm just a fledgling soldier on the platform, with millions of anchors on it, and millions or even tens of millions of anchors!"

Ning Yuan continued to fight: "I can responsibly guarantee here, if you work hard enough, it will definitely be easier than ordinary white-collar workers to make money." ”

"If you add a little luck and talent......"

"The future is limitless!"