"Below I will share with you some personal experience, which may not be entirely correct, but it is absolutely true, if you are interested, you can study and study together. ”

Ning Yuan walked to the side, and the following is the real dry goods, part of which is summarized by himself, and the other part is from Xiaohui, and even includes a lot of background operations, full of added value.

"On the Himalayan platform, the account authority or weight and the amount of recommended traffic are related to the account level, and you must pay attention to it here, and this level is not a listening level, but an anchor level!"

"At the beginning of the novice period, that is, when the account is in V1-V3, you can't post any content with advertising during this period, otherwise you may be banned. ”

"V4-V6 can already start to do drainage ads, but the form of advertising is in the language content, as for whether this content is placed in the front or behind the individual. ”

"I suggest putting it in the back, if you put it in the front, the manual review may think that you are directly removing the advertisement. ”

"The V7-V8 grade can be left in the album introduction, but it is better to use homonyms. The higher the level, the more recommendations you get, and the way to improve your level is to send voice content. ”

"If you get mixed up at this level, there is a high probability that the backstage will take the initiative to sign a contract with you, that's right, that's when I became an official anchor. ”

Ning Yuan said openly: "There are many benefits, such as being able to justifiably connect business cooperation, giving priority to various recommendations, supporting platform traffic, and stronger fan stickiness......"

"Of course, the disadvantage is that one tree hangs you, and you don't have to think about other platforms. But now the Himalayas are basically dominant, so you know!"

Professor Shen looked around, everyone listened very carefully, and some even began to take notes?

"Since the traffic of the Himalaya platform is so large, how can we deploy long-term passive traffic if we want to attract traffic?"

"This requires the first understanding and correct selection of the Himalayan category, so as to carry out all-round drainage, we must think about several questions:

First, are you making a male or female product?

Second, what age group is your product targeted?

Third, what kind of content do they like to listen to?

Fourth, can the content be learned through audio?

Fifth, is the content sustainable to be exportable?

Sixth, what is the market demand for the products you are promoting?

Ning Yuan threw out six questions in one breath and said seriously: "When we think about the above six questions, we need to analyze different user groups, what is the age group of potential users behind different categories."

"What are their main needs?"

"Why should people listen to me?"

"Yes, there is no doubt that now our voice is already a commodity, a mature work that must be tested by the market!"

"This kid is not simple!" the old headmaster smiled, turned his head sideways and whispered to the vice principal next to him: "It is reasonable, the purpose is clear, and it is good to know what the children like to listen to the most." ”

The vice principal hurriedly nodded in agreement, looked up at Ning Yuan again, and was able to enter his old man's eyes?

You kid wait to take off!

"Then let me give you an example, at the beginning it was in the field of sleep aids, because there was not much competition in the niche, and I was a loyal user myself, so I ......"

Ning Yuan smiled: "That's right, freshman years often lose sleep because they can't keep up with their majors!"

The laughter that should have been there was gone, and everyone was deeply intrigued, looking forward to the dry content below.

"Since signing the contract, the editor suggested trying audio novels, and I was lucky to get a big IP license, I won't mention the name, and I am interested in everyone learning about it for themselves. ”

"It is no exaggeration to say that 90% of my audience is probably women, and their main areas of concern are: emotion, light music, entertainment, charm development, marriage, family, horoscope, gossip, love story......"

"Girls under the age of 18-30 are mainly interested in topics such as emotions, entertainment, horoscopes, gossip, love stories, and light music. ”

"Women in their 30-40s are mainly interested in topics such as charm development, family, marriage, etc. ”

"According to my understanding, because people of different ages pay attention to different topics, young women will pay attention to emotional, inspirational chicken soup topics, and of course, women also prefer to talk about some gossip topics. ”

"For women over the age of 30, who are about to start a family, they are more concerned about marriage. For example, how to make your married life happy, and have great ideas about the establishment of a happy family. ”

"At the same time, it will also make you more attractive, which is not only external, but also internally attractive. ”

"It's also one of the biggest audiences for a lot of paid knowledge!"

"The main areas of interest for men are cross talk, history, classic oldies, entrepreneurship, automotive, military, sports, social, inspirational, journalism, ......"

"Boys under the age of 18-30 are mainly interested in topics such as entrepreneurship, automobiles, socializing, inspirational, news, etc. ”

"Men aged 30-40 are mainly interested in topics such as cross talk, history, classic old songs, sports, etc. ”

"Young guys tend to talk a lot about cars, sports, and social topics. And what mature men want to know is mainly how to start a business, how to increase personal income, and at the same time, in their spare time, they also like to listen to a little cross talk history program. ”

"In all fairness, I prefer female fans for the simple reason ......"

Ning Yuan said word by word: "They are more willing to reward and spend money!"

The audience detonated again, and the old principal took the lead in applauding, saying incisively!

Ning Yuan secretly looked at the time, it had been more than fifty minutes?

Hurriedly accelerated the progress and said: "As for the content varies from person to person, it is best to find the field you are good at to start, and it is better to be interested in hobbies." ”

"Since it is an audio platform, the form of content is naturally voice, so people with good voices must have an advantage, and everyone here understands it, right?"

"It's better to be under 10 minutes, I recommend around seven or eight minutes, not too long and not too short. If it's too short, others won't be able to listen to it, which will affect the completion rate, and it will be difficult to explain things clearly if it's too short. ”

"You can make an album of the content you want to output, and you can divide as many languages as you want in this album, but just like a TV series, no matter how much you divide, the content in the same album should be related. ”

"For example, when you start a workplace-related album, it must be related to the theme and need to be orderly, just like a narrative, starting to talk about another thing before one thing is finished, which will give people a sense of disorganization and illogicality. ”

"The source of the content can be collected from various platforms, such as Zhihu, official accounts, etc., of course, you can't find those content that has copyright problems, even if you find these contents, you need to make appropriate modifications, that is, pseudo-originality. ”

"You have to look at the platform specifications, and you can't touch the red line if you kill it!"

"The rest is the operational problem, like how to highlight keywords...... How do you make content valuable...... How to accurately discover the needs of the audience......"

"These are all problems that need to be studied in practice, and I am just getting started, if there is a chance in the future, we can communicate privately and make progress together, okay?"

Ning Yuan walked to the center and concluded: "That's all for today, thank you for your willingness to take the time to listen, I'm Ning Yuan, thank you!"