Guan Yuntian suddenly brought up the matter of Haitian Business Center, and the board members felt abrupt, and he asked everyone to express their opinions, and the executives didn't know what to do, so everyone first wanted to know what he thought.

After evaluating the operational efficiency of Haitian Business Center, Guan Yuntian continued: "Overall, the investment rate of return on this project is too low, which is very unexpected. ”

After knowing the chairman's thoughts, Lao Xue deliberately asked: "Mr. Guan, from considering taking over the original unfinished project of Haitian Business Center, to officially taking over, and then to the subsequent continuation and decoration, and preparing for operation, you have put a lot of effort into this, and now, this asset has only been under the name of Changda Group for about three years, and it will be stripped away, don't you feel distressed?"

"Distressed? At the beginning, I did have this feeling, and even felt that I couldn't get over the face, but we do business for the sake of interests, not to take care of which person's feelings and face, for a project with a low rate of return on investment, ten years can not recover all the investment in the project, even if the relationship with it is deep, it should be given up, otherwise it is to ignore the interests of the company, that is an irresponsible behavior. Guan Yuntian said frankly.

"It is true that the return on investment of Haitian Business Center is not high, even according to the profit margin in the first and third quarters of the second year, it will take at least 15 years to recover the entire investment. In fact, Lao Ding, the chief financial officer, has already made calculations in this regard.

"In this case, it is true that it is not beneficial for the group company to continue to hold this asset, and it is a good thing that there is a company making a takeover offer, and it is a good thing to take this opportunity to divest it if the price is right. Ye Jiayi said.

"How many of you? Tell me what you think. ”

Lao Xu and Lao Xue have nothing to say, "For projects with bad benefits, give up decisively." ”

"Mr. Guan, this Haitian Shopping Plaza has been open for more than a year, and I heard that the business is all medium and high-end goods, and before I have time to shop there, I have to transfer it out, which is really reluctant!" Shen Yuehong, who was in charge of sales, said regretfully.

"Haha, it's just a transfer, the Haitian Business Center still exists, and it won't have any impact on you going there to shop!" Guan Yuntian said.

"Maybe it's a psychological effect, Haitian Business Center is under the name of Changda Group, and to go there to shop is to go to your own shopping mall, and after the transfer, the feeling may be different, in fact, what does it matter? Buying the same kind of goods is not the same money. You are right, you can't do business based on feelings, you must put the interests of the enterprise first. ”

At about nine o'clock in the morning of the eighth day, Guan Yuntian received a call from Lao Gao of Xinyuan Commercial Company in the provincial capital, "Mr. Guan, I called you today, didn't bother you?"

"No, what instructions does Mr. Gao have?"

"How dare you have any instructions, Mr. Guan, didn't we agree to contact each other in seven days last time? Today is the eighth day, I want to ask, is your board of directors open?"

"It's on. ”

"How is it? Has the board of directors reached a consensus?" Lao Gao is also the chairman of Xinyuan Company, and he understands the decision-making process of joint-stock enterprises.

"The board members, though it was sudden, eventually agreed to continue to engage with you on the matter. ”

"Very well, when is our next meeting? and where are you there, or are you coming to our company?"

"Neither you nor Changda Group, I make a suggestion to set the next meeting place in our provincial office, the time, you can be sure. ”

"That's a good idea! The location is in your provincial office, if Mr. Guan is free in the near future, let's see you in three days, what do you think?"

"Well, that's a matter of words. Since he has decided to continue to contact the other party, Guan Yuntian does not plan to drag his feet, he wants to negotiate a result as soon as possible.

The so-called next negotiation is a formal negotiation on the transfer of assets of Haitian Business Center, of course, the attendees of both sides can not only be Guan Yuntian and Lao Gao, Changda Group, in addition to Guan Yuntian himself, he also intends to let Ye Jiayi, general manager of the group company, and Lao Ding, the chief financial officer, attend, Xinyuan Commercial Company, it is unknown.

When discussing the negotiation strategy with Lao Ding and Ye Jiayi, they determined the asking price of Changda Group for Haitian Business Center based on Changda Group's direct investment in Haitian Business Center and some other factors.

The three of them came to the provincial office of Changda Real Estate Company in advance in the afternoon of the first day, sat together that night, and made arrangements for the next day's negotiations.

At about eight o'clock in the morning of the next day, a group of four people led by Lao Gao came to the provincial office of Changda Real Estate Company, after meeting, Guan Yuntian led Lao Gao and his party into the conference room, and the two sides sat down face to face on both sides of a rectangular conference table, Guan Yuntian and Lao Gao introduced their respective attachés to each other.

After some greetings, the negotiation officially began, "Mr. Gao, this matter started because of you, let's start with you." "Guan Yuntian said.

The old man took a sip from the teacup in front of him, "Okay." The reason for the matter is this, Xinyuan company through the secondary market to raise a sum of money, originally intended to develop a new project, because of some objective reasons, the project can not be done, the money has become idle funds, but in the long run to the listed company regulatory authorities and investors can not be explained, we plan to use this funds to do business expansion, after inspecting a number of commercial enterprises in the provincial capital, did not find a suitable target, a leader of the Municipal Bureau of Commerce, recommended to us Haitian Business Center. ”

Old Gaugh paused, then continued: " First of all, it is stated that Xinyuan Commercial Company's request for the acquisition of Haitian Business Center is completely different from the kind of hostile acquisition on the stock market, first, our acquisition of Haitian Business Center has nothing to do with competition, and there is no attempt to eat the other party, because Changda Group, the parent company of Haitian Business Center, does not focus on business, and our Xinyuan Company is not a peer; second, Changda Group is strong, even if the assets of Haitian Business Center are completely precipitated there, it does not have much impact on the survival and operation of the parent company; third, after having this idea, I took the initiative to conduct friendly negotiations with Mr. Guan, and made a final decision after fully considering the interests of both parties。 ”

"Yes, this deal is not a hostile takeover, otherwise, I would not hesitate to turn it down. Mr. Gao just talked about the ins and outs of this matter, and next, let's get to the main topic today. "Guan Yuntian said.

"The most important content of business negotiations is naturally that the two parties agree on the price, this matter is solved, and other issues are easy to handle. Mr. Guan, the last time we met, I had already given Xinyuan Company's offer to Haitian Business Center, should I hear your asking price now?"

Guan Yuntian estimated that the other party would mention this matter first, and he no longer hesitated, "According to the accounting, we believe that the current Haitian Business Center is worth at least 1.5 billion." ”

"1.5 billion? Mr. Guan, we are sincere in discussing business with you, don't talk too much! Since you are willing to sit down and talk, you should show due sincerity. For a project with an investment of less than 1 billion yuan, you can ask for at least 1.5 billion yuan in one mouth, so how can the next negotiations proceed?" Lao Gao disagreed with Guan Yuntian's offer.

"Mr. Gao, don't worry, I have been in the industry for more than ten years, and I have talked about a lot of business, I have always adhered to the concept of treating people with sincerity, and no one has ever said that I am a lion with a big mouth. Haitian Business Center originally invested one billion, which is well documented, you don't need to doubt this, but the investment of one billion yuan was three years ago, that is the old yellow calendar, we are sitting here talking about the current thing, this point must be clear to Mr. Gao. In addition, in order to show that we are not asking for a sky-high price, please explain how the asking price of 1.5 billion yuan is constituted. Guan Yuntian wanted Lao Gao to know that when he really sat down to negotiate, the situation would be very different from the last two contacts.

Lao Ding explained some factors that he had thought of in advance, "The appreciation of land alone will increase the value of Haitian Business Center by 250 million, so the current value cannot be measured by the original investment." ”

"The land in the Haitian Business Center can now appreciate by 250 million yuan, which is a bit unrealistic, right?" the other party's financial director doubted.

"There is nothing strange about this, when Changda Group took over the original Haitian Business Center unfinished project, due to the impact of the international financial crisis, the land price at that time was at a short low, it can also be said that we bought cheaply, and the following year, the economy recovered, and the land price rose rapidly. The place where we are staying now is Changda Real Estate Company, we know the land prices before and now, it doesn't matter if you don't believe it, you can hire a third-party agency to do the evaluation. Ye Jiayi said.

"The factors of land appreciation will be put aside, and the intermediary agency will evaluate it before speaking, is the other factor too far-fetched?"

"In addition, I would like to explain three of them, first, although the investment rate of return of Haitian Business Center is not high, it is a high-quality asset of Changda Group, with no foreign debts and no corporate burden, which is incomparable to any commercial institution in the provincial capital, and the value of this advantage cannot be measured. Second, Haitian Business Center Shopping Plaza, as the only shopping mall in the provincial capital that is positioned to only deal in mid-to-high-end goods, will be able to avoid the impact of e-commerce on physical stores, which greatly reduces the operating risk of the shopping mall, which is very rare and its value is still immeasurable. Third, in the process of attracting investment in Haitian Business Center, Changda Group spent 40 or 50 million yuan on advertising alone, and such an investment cannot be ignored. "Guan Yuntian said.

"Therefore, we say that the asking price is at least 1.5 billion, which is fully grounded. Lao Ding added.

The four negotiators of Xinyuan Commercial Company exchanged glances with each other, and from their expressions, it seemed that the asking price of Changda Group greatly exceeded their expectations.

"Mr. Guan, even if we recognize the land appreciation factor of the location of Haitian Business Center, the other factors you cite are difficult to measure in numbers, and the asking price of 1.5 billion yuan is incredible. "Old Gaodao.

"You also heard, our asking price is justified, Mr. Gao, if you think that Haitian Business Center is not worth 1.5 billion, you have to come up with convincing evidence. Business negotiation should be based on real evidence, not subjective feelings. "Guan Yuntian said.

In a tense atmosphere, the talks lasted nearly three hours, and the hands of the clock on the wall pointed to 11:10, and Lao Gao proposed that the morning's negotiations be temporarily concluded.

After the negotiators of Xinyuan Company left the conference room, Ye Jiayi thought that the negotiation process in the morning did not make any substantive progress, "This Xinyuan commercial company is very interesting, they took the initiative to make a takeover offer, and they also want to spend less money and buy cheaply, I have never seen them like this." ”

I told Lao Gao that only when the conditions are right, Changda Group will consider selling Haitian Business Center, otherwise, there is no need to talk about it. ”