Chapter 67: In Cannes (part 2 of 5)
On the day of the release, Guan Yunchang's publicity method was changed to the main Jiang Wen!
Why?
I was spit out!
Take a look at the draft: Guan Yunchang has six moves to shape the martial saint, Donnie Yen has a different kind of three national conditions, and then it is a new perspective for the present and the ancients, and then the legend of the Three Kingdoms, and then Donnie Yen called Jiang Wen a national treasure, and he is under great pressure to play, Jiang Wen steals the scene and becomes the protagonist domineering, and the Maizhuang combination will direct Cao Cao and invite Jiang Wen to play the hero...
This is the benefit of having more cards, Donnie Yen was complained about, so the main Jiang Wen is the main one.
also secretly rubbed and satirized the group of netizens who shouted that it did not conform to the original work: "Someone said that history is a little girl who can be dressed up." If you haven't experienced it yourself, who can tell?"
By the way, I touched the secrets of the Three Kingdoms, and it was a joke to say that the secrets of the Three Kingdoms...
If you just say that, it doesn't matter, propaganda...
Make money, don't chill!
But what do you mean by Shen Mengxi?
"History is a little girl who can be dressed up, but jokes are not nonsense, you can't change blindly from the public perception, I hope some filmmakers can have at least a sense of reverence for history..."
"We shoot the secrets of the Three Kingdoms, but we just interpret the Three Kingdoms from a different angle!"
"The most important thing in making film and television is that the public impression is irreversible, otherwise it can only fail, and no matter how high the investment is, it will be a failure!"
"Guan Yunchang: Beautiful bearded man, tall, holding the Qinglong Yanyue Knife, ranking among the top three in the world in terms of force value, very righteous, but arrogant, except for Liu Bei and Zhang Fei, no one looks down on them, if you shoot Guan Yu, you have to shoot according to this public impression, unless you are playing an art film, but the investment of 150 million is obviously not an art film, and a commercial film dares to play like this, it is really rich..."
"It's hard to succeed in this movie, it's like seeing a dragon and removing armor, it's very thoughtful in itself, but it's a pity that there are too many hard wounds... Also, it's best not to find a Hong Kong director for our filming of the Three Kingdoms, otherwise, no matter how you look at it, you will look like a crazy boy!"
Shen Mengxi was not polite and directly criticized it.
"Also, I want to say that it's easy to make an art film, but the box office is not good, just scold the audience in the end, and not everyone makes commercial films at the box office! After my girlhood and painted skin 3, Guo Fan's next movie The Sadder is in production... It's a science fiction movie!"
Homeopathic propaganda for the sad ...
......
In the days that followed, the MarchΓ© du Film was completely lit up by Painted Skin 3!
31 million on the first day, 36 million on the next day, 37 million on the third day, and 42 million on the fourth day, April 29, Friday, Painted Skin 3 42 million in a single day...
On April 30, the single-day box office was 58 million;
Then it officially ushered in the May 1st gear.
On May Day, 54 million box office was swiped...
In the first six days, the cumulative box office was 250 million!
Not only that, on May 2nd and May 3rd, it broke 50 million in a single day for two consecutive days...
No one doubts that the box office of Painted Skin 3 can surpass Painted Skin 2, and the market benchmark has become to let the bullets fly!
Soon, the single-day box office on May 4 will be 30 million working days!
On May 5, the single-day box office was 28 million, and it was released for ten days, with a cumulative box office of 420 million.
Broke all market records, and the market benchmark became Avatar...
That's right, everyone is talking about whether the box office of Painted Skin 3 can exceed one billion.
As for Guan Yunchang, no one pays attention to it!
Even if the draft blows what Jiang Wen's Cao Cao into the wood for three points, and plays Cao Cao, it is useless...
In front of phenomenal movies, not to mention Guan Yun's long grooves, even a qualified commercial film will not work!
One report after another, the monitors touched the bullet and let it fly, and the follow-up results were directly cut off.
Now Guan Yunchang touched Painted Skin 3, and he didn't even make a struggle!
Media reports, online discussions, and almost all of them are talking about painting skin 3...
Let's just say that it can't be fired, a bunch of magazine invitations, business cooperation...
Painted Skin 2, although Nazha is also very popular, but that play, after all, is just a cute role, Painted Skin 3, and a character set who is responsible for the output of force.
To what extent?
Xuanyuan Sword is still doing it in the later stage, Mango Channel's various urges to hurry up the delivery, rush to broadcast, and even raise the price code by 20!
This is not a matter of price, Xuanyuan Sword, as the second largest IP of Tang Ren's ancient puppet, must take the boutique route.
High-quality dramas can't be achieved overnight, and it takes time to do special effects.
said that it will be broadcast at the end of the year, and it will be broadcast now, what about the special effects?
Five-cent fool?
Shen Mengxi came forward to state the pros and cons, either it will be broadcast at the end of the year, or you will get out, and we will cooperate with Zhejiang TV!
Mango Ti thought it over and decided to wait.
Why is it so urgent?
Because Xuanyuan Sword is a TV series in which Nazha plays the heroine!
......
6th, morning, Cannes.
Shen Mengxi returned to the hotel from the beach and was surrounded by a group of reporters.
I want to hear how he interprets the painted skin series...
Painted Skin 3 is too hot!
Even the little fox and the demon hunter with the easter egg content are also on fire...
Too many fans are concerned about the Painted Skin Derivative Film Project.
Hunt...
Leonardo hasn't come yet.
It hasn't been shown to the public yet, so the reporters really don't care too much.
Shen Mengxi: "You let me change my clothes first!"
Shen Mengxi pointed to the upper body of his Chiguo, well, the mermaid line, the male dog waist, the kind of figure that is so good that a woman can add a screen!
By the way, Liu Yifei and they went shopping...
Treating Cannes as a small town market, the only difference is that they have the task of posing for photos when they go shopping.
Do you really think they're just here to rub the red carpet?
Rubbing the red carpet is just one of the tasks, posing for photos, street photos, and posting them on Weibo to arouse the attention of fans, and to bring hot brands through their own traffic and win endorsements, which is the goal.
Shen Mengxi returned to the room, took a shower, and changed into a clean clothes: a blue shirt, a simple white T-shirt underneath, and a blue jeans underneath, clean and refreshing.
The main thing is handsome!
Several journalists were invited to the balcony of the hotel and offered coffee by the way.
Shen Mengxiran sat down and asked casually, "Is there anything you want to ask?"
First of all, some polite questions, for example, this is the second time you have been selected for the main competition, do you have any special feelings, and do you still have any hope of winning the award?
There are special answers to this kind of questions, the first one, you just answer that I am participating with a learning attitude, and I don't have any special feelings;
The second way is to answer that I am very satisfied with being shortlisted for the main competition, and it doesn't matter if I win the award or not!
Don't pretend to be pure, people ask you, what do you think your core competitiveness is, and what do you say about core competitiveness?
Ma Dan, didn't you go to elementary school?
Then mentioned Painted Skin 3, as well as the little fox and the demon hunter set for mid-November.
"Painted Skin 3, our box office goal is to return to the cost, more about the audience's word-of-mouth and the construction of the worldview of the Painted Skin movie... Judging from the current box office trend, it should be possible for the box office to exceed 800 million, and most importantly, the worldview we built has been accepted by the audience!"
"Do you want to make a cinematic universe?"
"It's not a cinematic universe, it's just a series... At the beginning, I did have plans to do the movie world of Liaozhai, but when I actually implemented it, I found that it was basically impossible. β
"Censorship?"
"With this constraint, if you want to do the movie world of Liaozhai, you must introduce the world of the underworld... This censorship does not allow, and in addition, the copyright of Liaozhai is too scattered, and it is difficult to form a style unity... We made the painted skin, and some people followed the trend and made the painted wall, and you can't say anything. β
"The cinematic universe is too difficult, but whenever a bad movie is released at a certain node, it will damage the value of IP and the audience's expectations, and the pattern will never be achieved overnight. β
"So, let's just make a few more series around the world view of the painted skin. β
"Then why the little fox and the demon hunter?"
"Because this is the best development, the characters are familiar to the audience, and the most important thing is that these two characters are popular in Nippon!"