Chapter 0136 R&D
For a whole day, Gao Zhiwei paid for air tickets to invite these reporters to the Shenzhen laboratory, and at the same time let the local TV station interview and shoot, this wave of natural propaganda.
At the same time, a group of reporters who did not catch the free plane tickets to Shenzhen once again surrounded Wahaha to ask about the nutrient solution, and the safety of children's food once again became the focus of everyone, and even interviewed regulators in different regions.
On this day, Wahaha held several internal meetings, and came to the conclusion that if the nutrient solution is classified as a drug, then the sales will definitely plummet, and it is necessary to launch a new product in the last week, and it is necessary to confront Jiamei Food head-on in the market.
And to launch similar products for small cans, the most important thing is to wage a price war, reduce the price of the terminal market, give profits to agents, and at the same time suspend the advertising costs that are ready to be invested in CCTV, dismantle this money, and use it partly for market advertising, marketing, etc., and partly to promote the price war.
They deduced that Jiamei Food's capital flow was very fragile and collapsed his capital chain.
The four big words of Jiamei food have become an absolute hot word in Shenzhen, many people want to buy small canned food, but unfortunately they can't buy it at all, this is the Pearl River Delta, there is no factory of Lu Feng, and there is no place for small canned food.
It's been almost a month, and Jiamei Food and Wahaha can't be said to be well-known in China, but when it comes to it, everyone knows that both sides are red-eyed, and the blind can see it.
Some important media began to publish articles, and the headline was very intriguing, called: Cooperation can be a win-win situation.
Today is March 29th, the spring breeze has blown all over the earth, thousands of trees and pear blossoms bloomed overnight, Gao Zhiwei on the way back, the earth faded cold, and people also changed their cotton clothes.
There were a lot of documents on Lu Feng's table, and he made himself a cup of tea when he entered the door, Zhang Fengxia walked in and said, "There are a lot of things, Wahaha new products will be released tomorrow, and the goods have been full in the past few days, and there is internal information that they have prepared 70 million to fight a price war with us, and we have a big reputation recently, which makes it difficult to talk about the follow-up factories, and those negotiation teams called yesterday to say that they want to add money, and even some want to draw some points, and there are ......." ”
"Stop!" Lu Feng raised his hand to stop her from talking, and anything made him feel tricky.
Lu Feng picked up the newspaper on the table and glanced at it, for this kind of report of wanting to be a peacemaker, he casually threw it aside, opened the folder and asked, "Where did you talk about it?"
"Taiyuan, the application was rejected on the grounds that there is a high level of risk. Zhang Fengxia took a folder next to her, put it in front of Lu Feng and said: "Before, due to lack of information, we pledged this factory to many places to get resources, but now the matter is so big, some newspapers have reported our situation, and many people have called to ask." ”
"When the raw rice is cooked, tell them that if they want local jobs and taxes, let me do it, or they will arrest me. Lu Feng looked at the last few factories and thought for a while: "It's really not possible to mortgage the factories in Zhengzhou, if one factory doesn't work, give them two, anyway, what is not lacking now is the factory." ”
Zhang Fengxia looked at him, felt that Lu Feng was dancing on the tip of the knife, and said: "You are playing the ** everywhere as a monkey, the nature of those factories is all collateral, and it has been given to the bank." ”
"I don't mortgage the land, I mortgage the market, my factories are all running, and there is money every month, as for the teams who want to talk about money, let him get out. Lu Feng looked at the contents of the document and muttered for a while: "To change a group of people, we must persuade the other party to believe us." ”
"This is enough, and the finance was calculated yesterday, our gap should be 20 million, smashed in the assembly line, office furniture, mess, almost 20 million, the six factories in the early stage, the first phase of the factory can not be postponed, yesterday several factory directors have said, the wine that should be drunk is also drunk, they are now afraid that you will run away." ”
Zhang Fengxia looked at the contents of the document, if she was a local leader, she would be eager to shoot Lu Feng to death now.
"Twenty million!" Lu Feng took a deep breath, followed by the price war, things are getting to this point, the follow-up local policies, even if they are given funds, they must be special funds, and this money will not be used by Lu Feng for other places.
Zhang Fengxia knows the whole thing very well, with her judgment of business operation, this is a dead end, Lu Feng's biggest advantage is that with the help of investment promotion, based on this factory, the pledge of the snake game, through a factory, take a factory.
Then he went out and said that he had two factories, and like a greedy snake, the more he ate, the longer he ate.
If it was before, he could delay the funds of the next ten factories and embezzle them to these six factories, so much money is enough for him to start a fight with Wahaha, or even defeat Wahaha.
The only competitor in the market was defeated, followed by market dividends, just like when Lu Feng defeated Ren Qianbo, profits rose rapidly.
However, Wahaha is not Ren Qianbo, he can't be defeated after coming and going, and even at the beginning, the trouble was known to the whole country, which naturally alarmed the next ten factories, and what he used was nothing more than information asymmetry.
The funding gap of 20 million may cripple his snake.
During this time, Zhang Fengxia's harvest was too great, and she even thought that she had learned more than four years in business school, and it was more practical, especially Lu Feng, a typical pragmatist, no matter what the three things were, as long as it worked, she would use it.
He has a very thorough understanding of the business model, he plays with leverage, leverage, eats grain, and eats all the way back, if it weren't for the big trouble, he could have eaten all the time.
Lu Feng actually used the real estate model many years later, I don't know how many real estate made a fortune in this way, it is common for someone to take a million to pry a piece of land, and then pry hundreds of millions of real estate projects through a piece of land.
For a morning, Lu Feng was immersed in the R&D department, not so much the R&D department, but Lu Feng said that he felt that they had ingredients, a total of seventeen people, and they were very skilled in blending various products.
A group of people hurriedly mixed all kinds of flavors, milk, and food coloring together, Lu Feng looked at the color, nodded and said, "This color is good, let me taste it!"
Lu Feng smashed his mouth after drinking, feeling that it was almost the same as the lactic acid bacteria he drank in his previous life, and thought for a while: "Add some hawthorn, the shortcomings of hawthorn flavor, and the yogurt is okay, increase the proportion of milk a little more, and the taste of milk is a little heavier." ”
"Add some viscous agent, add some flavor, and I'll mix it for you. ”
More than a dozen people in the R&D department have always been puzzled, originally thinking that going to work every day is a variety of experiments, but since coming to Jiamei Food, it is different.
Every time a product is developed, Mr. Lu squats in this mouthful to drink, and the people present feel that he must have drunk a lot of products and described some tastes, and these people adjust according to the taste he says.
At half past twelve, Gao Zhiwei came back, went to the cafeteria and didn't find Lu Feng, asked Zhang Fengxia, only to know that in the R&D department, he hurriedly went to the R&D department.
Before he entered the door, he saw Lu Feng squatting on the ground, holding a test tube in his hand, he didn't know what was in it, he frowned as if he was drinking liquor, and there were seventeen young men around him, watching him drink, if you put a plate of peanuts on the ground, a plate of pig's head meat mixed with cucumbers, it is definitely a scene of drinking.
"It's so informal. Gao Zhiwei muttered, thinking to himself that such a R&D picture must not be photographed by Wahaha people, otherwise no matter how high-end the advertising is, it will be useless.
"Mr. Lu, I'm back, and everything over there has been dealt with. Gao Zhiwei walked in and said.
Lu Feng put down the test tube in his hand, nodded and handed it over, "You taste it!"
Gao Zhiwei took a sip, smashed his mouth and said: "Sweet and sour, there is a taste of Wahaha nutrient solution, but it is not so strong." ”
Lu Feng knew that this was the thing that came out of the research on the other side, named AD calcium milk, although Lu Feng did not have a formula, he debugged the similar taste by feeling, which had the advantage of not infringing.
"This should be easy to sell, is there going to be a new product?"
"Yes, the other party is going to fight a price war, have you heard?"
"I heard about some, but Mr. Li called me and said that there was a loophole of more than 20 million yuan in our funds, and the follow-up factory ....... ”
"Okay, this is the R&D department, don't talk about finance. Lu Feng looked at everyone: "Put out the things that you have studied during this time." ”
All debugged out, a row of test tubes of various colors were placed, including lactic acid bacteria, AD calcium milk, black tea, cola, and seven or eight products, such as Assam milk tea, green tea, rock sugar pear, etc., but the taste is not right, green tea is easy to blend, the problem is that the thing is like urine when shaken, Lu Feng feels that people can't accept it now.
Black tea also has this problem.
"This!this!" Lu Feng pointed to lactic acid bacteria and AD calcium milk, and after speaking, he felt that the two products were too few, and if he debugged on site, he was lucky, he could be adjusted out in three or five days, and if he was unlucky, his stomach was swollen every day.
Lu Feng suddenly thought of something, picked up a test tube and ran to the faucet to pick up some water, put it together, and said, "That's all there are three products." ”
"Huh?"
"The tap water?"
"What tap water? Can you talk to this kid?" Lu Feng patted the manager of the R&D department with his hand and said: "This is called mineral water, mineral water, get a filter screen when producing, filter it, in the afternoon, you will communicate with the design department about the characteristics of this product, and I will hold a meeting for them in the afternoon and eat first." ”
Gao Zhiwei watched from the sidelines, silently followed Lu Feng out, and on the way to the canteen, he couldn't help but say: "Mr. Lu, you can slowly find a way for the funding gap, and the product must be steady and steady, once the market performance is not good, it will be wiped out!"