Lu Feng entered the cafeteria, passed by a few executives and said hello, sat down with food and asked, "Have you eaten?"

"I've eaten outside, and now in this situation, I think we have to show our strength like the market, the southern market can't enter, we have to stabilize the northern market, and it's right to make more products, as long as the market is confident, 20 million is really trivial, and it really can't be financed. Gao Zhiwei knew what he wanted to do, and said: "Wahaha is not Ren Qianbo, you can't kill it, let alone ......" ”

"Who said I'm going to kill it?" Lu Feng said while eating: "You have learned a lot recently, but you don't know, we are now living on Wahaha, do you really think marketing is so simple?"

"I still think the mineral water you just mentioned is sloppy. ”

"You don't understand products, these are high-tech, don't be blind. Lu Feng ate his meal in a big gulp.

Gao Zhiwei was happy by him, if he hadn't seen him squatting on the ground drinking cup by cup, he would have really believed in his evil, and couldn't help but laugh: "Don't frame me." ”

"No frame you, I expect that in recent months, I will put no less than ten beverage products on the market, make large-scale concessions, let agents push, and make activities, we now have a gap of 20 million, anyway, they are all gaps. ”

Gao Zhiwei had a bad feeling, he stared at Lu Feng with wide eyes, his heart was trembling at this moment, and asked, "What do you mean it's a gap anyway?"

Don't talk about making money now, we are a big business, as long as we are big enough, no one will dare to let us go out of business easily. ”

"The problem now is that we can't be like you killed Ren Qianbo's factory and dominated the profits brought by the entire market. ”

"Competition is beneficial, always remember, no matter how much you are different from the first place, do with it, do it and you will find that those companies in front of you are all dead, find an opponent, you can surpass yourself. ”

Lu Feng's sentence is a golden and jade relationship for Gao Zhiwei, which is also the way for the survival of the enterprise, there is no goal, no competitors are all dead, but those who fight are alive and well.

In the afternoon, a meeting was held for the people of the design department to determine the packaging of the three products, and the raw materials were allocated for production as soon as possible, and at the same time announced that new products would be announced in the next few days.

Some small newspapers are still attacking each other, and some rumors will be posted on both sides' products, publicity, and even rumors, but on the surface, they have been dealt with almost the same, and some large newspapers selling across the country have begun to notice that the two actually release new products on the same day.

"Wahaha released a new product, suspected of replacing the nutrient solution, for Jiamei Food, the nutrient solution is a drug or food has not responded, and Jiahaha Food is also deeply involved in public opinion, from the beginning of the four kings of the endorsement problem, to know the foreign laboratory, to rumors that the other party's capital chain gap is tight, and even some industry insiders pointed out that Jiamei Food has been on the verge of bankruptcy. ”

Zhang Fengxia sorted out the newspaper and then read: "We want to get the qualifications of Jiamei Food from the investment promotion offices in various places, and how much land and policies we get, but all departments are silent, and there are even rumors that the president of Jiamei Food is someone's illegitimate child." ”

"It's okay!" Lu Feng hurriedly asked her to stop, but she didn't expect that the current big newspapers would also make this kind of lace news for the sake of circulation, and said, "Start distributing goods today, right?"

"Yes, Wahaha's new product is also on sale today, what is it called AD calcium milk, I heard that the publicity is the same as the nutrient solution. ”

"This kind of propaganda is a piece of. Lu Feng scoffed.

"You've been talking about marketing, so how are you going to promote our new products? Isn't it the same old words, what is healthy, high-end or something? Zhang Fengxia frowned and muttered for a while: "To be honest, I have been by your side for so long, and I feel that you are not very good at marketing, but you are very talented in deceiving people." ”

Lu Feng laughed, stood up and took a glass of water for himself, and said, "Do you want to learn some real skills?"

"Do you have the real skills?"

"Look down on me, since you ask for so, I'll show you my hand, in a few days. Lu Feng sat down and said: "By the way, to tell you a truth, no matter what kind of marketing, the best marketing is to throw money, but how to spend money is an art." ”

Zhang Fengxia felt that what he said was a bit metaphysical.

Wahaha has been staring at Lu Feng's new product, and immediately bought it back as soon as it was launched, but when people drank the Yakult product they named, only one thought appeared in their minds, isn't this AD calcium milk?

"This is plagiarism, **naked plagiarism!"

"Hurry up and decompose and call the police!"

There are a total of three products, one bottle is tap water, and the remaining two bottles, one is AD calcium milk with a heavier sweet and sour taste, and the other is a lighter taste.

The police came and wanted to take all the people from the R&D department away, but someone definitely leaked the secret, and it was online on the same day, but it was actually copied, which is simply an oolong incident.

After the meeting, Mr. Zong directly called the police to request that all the new products in the six factories of Jiamei Food be directly sealed, sales and production were prohibited, and at the same time Jiamei Food was required to hand over the formula!

Du Qifeng and other six factory directors immediately stood up and rejected the request, and the local police also said that they were under investigation.

The news came too strongly, the atmosphere of public opinion exploded instantly, and all the media rendered it as if it was a big drama of commercial espionage, and the streets and alleys debated endlessly about whether Jiamei Food copied Wahaha, some people said that it was just a coincidence, anyway, it was all sweet and sour.

Lu Feng didn't expect Wahaha to react so much, held a press conference to demand the seizure of Jiamei Food on the spot, and even directly said that Jiamei Food was purely a cancer in the industry, and asked the whole industry to encircle and suppress it, and more than 70 large and small enterprises responded that day, and it seemed that an industrial alliance was about to be formed.

Lu Feng called Du Qifeng, and at the same time sent Gao Zhiwei to be interviewed by reporters, and unexpectedly, a bigger melon exploded.

After the interview, the reporter found that Gao Zhiwei used to work in Wahaha, and his position was not low, so it was obvious that he might be the one who stole the formula.

Wahaha has called the police and sued in the local court, after receiving a call from Lu Feng, Du Qifeng told reporters that if you want to sue us, you need to go to the designated court where we are located to sue.

In the evening, several lawyers from Wahaha said that they would sue locally and let Jiamei Food come to Hangzhou, and Jiamei Food said that we would not go, and we would have the ability to sue me on my territory, and there was a war of words for a while.

One afternoon, the phone and fax were busy.

What Lu Feng didn't expect was that this matter was actually on the news from seven o'clock to half past seven, when Lu Feng was eating at home, he couldn't cry or laugh when he watched the announcer talk about it on TV.

"Why did you get the news broadcast?" Jiang Xiaoyan said in surprise: "The factory is in conflict with others again?"

"Little thing, let's eat. ”

"It's all here, or is it a trivial matter?"

"Eat, eat!" Lu Feng was reluctant to mention more.

Lu Feng didn't take it seriously, but he didn't expect Gao Zhiwei and the others to be half frightened to death after watching the news, and even Du Qifeng's face turned pale after reading it.

This matter is too big, it has been tossed for so long, it is no longer a matter of plagiarism and market competition, and the most important thing is that the thunder of the sixteen factories behind Jiamei Food is about to explode.

Zhang Fengxia has been living in the hotel, so she simply paid for a month, lying on the bed watching the news, the phone on the bedside table rang, and she picked up the phone and said, "Who?"

"Guess who I am. An old voice was on the other end of the line.

"Grandma, I guess. ”

Grandma's laughter rang on the other end of the line.

"You guessed it!"

"Grandpa, why do you have time to call me?"

"I'm not free, I've just watched the news, the factory you are in has been out of the limelight recently, grandpa told you, don't get too involved. ”

"Huh?" Zhang Fengxia sat up a little surprised, grandpa is so cautious, there is really going to be a big incident, and said: "Is he too jumpy, at most it is bankruptcy and liquidation, and the land and factories behind him are there." ”

"You can't just look at the business issues, but also the domestic situation, now at the turning point of history, he made such a big fuss, whether he was rich and rich or was dragged out and shot, I don't know. ”

Zhang Fengxia didn't expect the consequences to be so serious, chatted with her grandfather for a while, and hung up the phone.

The next morning, the whole factory was in a panic, and there were rumors everywhere that the factory was going to be finished, and everything from the factory and the machinery to those factories would be confiscated.

Not to mention ordinary workers, even the top management is panicked, Lu Feng drove to the gate of the factory, and saw people muttering in groups, and he was very dissatisfied after listening to it.

"The factory has rules, it is forbidden to wander outside during work, don't spread rumors, we are not competing with Wahaha for a day or two, if you don't want to do it, you can leave. Lu Feng stood at the door and shouted loudly.

Everyone shut up one by one, stood up and walked to the factory one after another, and when he entered the factory, Lu Feng's face was a little ugly, and he walked to the production office and shouted: "The production director and the production manager will deduct three days' wages." ”

When passing by the finance, he pushed open the door and said: "Today, the finance and personnel department will ask, whoever wants to leave will be paid as soon as possible, whether it is management or ordinary workers, pay wages on the spot, as long as it is on this day, don't mutter to me." ”

Lu Feng just entered the office on the front foot, Gao Zhiwei on the back foot walked in, and there were several executives.

"Mr. Lu, things seem to be a little out of control, many newspapers are scribbling today, saying that I am lurking Wahaha and being a commercial spy, and I have also been prosecuted. ”

"Sue, sue, come to this city to sue, I can win here, I'm amazing. ”

Zhang Fengxia stood at the door and saw Lu Feng through the crowd, hesitating whether to tell him or not.