Shen Yuehong didn't speak, just nodded, and the salesman next to her seemed to think of something, "Mr. Shen, do you suspect that our products have been counterfeited?"

"Don't you feel it at all?"

The area manager felt that he was derelict in his duties and felt a little embarrassed, "Mr. Shen, they all complained that we were careless, derelict in our work, and failed to find the problem in time." ”

"It's useless to talk about this now, let's face it and see how to deal with it. Shen Yuehong said.

The area manager and the two salesmen did not answer Shen Yuehong's question immediately, but asked with great curiosity: "Mr. Shen, you brought us here this time, it seems that you came prepared, did you already know in advance that there was a problem with the market here?"

Shen Yuehong didn't want to take the topic away, she wanted to solve the current problem as soon as possible, seeing that the three subordinates were very curious, as the sales director, she did not hesitate to share her experience with them, "To be honest, since Shanchuan Auto Parts stopped buying from Changda Auto Parts Company, I have a hunch, but it is not strong, but after you went back from here for the second time, listening to your situation report, it increased my skepticism." ”

"Mr. Shen, is there any basis for your hunch or suspicion? We believe that it will not be created out of thin air, right?"

Marketing is a kind of systematic engineering, and it is far from enough for people engaged in marketing to understand marketing knowledge, but also to have a good understanding of the customs, human geography, and living customs of the relevant regions. Social development and economic construction and other situations are understood, Shanchuan auto parts company is located in the area, economic development in the middle and upper level of the country, the total GDP and per capita GDP are relatively high, the number of cars is very considerable, is such a region, our general agent into two batches of goods, it will not be purchased for a long time, how do you explain the reason?" Shen Yuehong said.

"At the time, my explanation for this was that the wholesalers had a lot of inventory in the early stage. The precinct manager said.

"To tell you the truth, for such an explanation, I didn't go to my heart at all, if it is a poor area of the old and young, the social economy is underdeveloped, and the number of cars is small, your explanation is logical, but for this area, such a reason is not valid at all, such a large number of cars, the consumption of auto parts must be very fast, the agent does not purchase for a long time, and the local retail market is not broken, and then do not produce associations, it is a bit dull. Shen Yuehong blamed.

Why did Shen Yuehong, who is not very old, become the sales director of Changda Group? In terms of qualifications, several district managers are not bad, and there are two district managers whose qualifications are even higher than hers, but their ability to perceive the overall situation, observe things, and analyze problems is not at the same level as Shen Yuehong.

The area manager felt a little hot on his face, "Mr. Shen, I thought about the problem too simply, and I didn't think about it elsewhere at all." ”

"After you left my office, in order to confirm your judgment, I again checked the data on the social development and economic construction of the region, and the results proved that my judgment was correct. ”

"So, you are convinced of your suspicions, and you want to come here to confirm it with your own eyes?"

"Yes, if you have your own ideas, I will immediately inform you to prepare for a business trip and find out the matter. Now that my suspicions have been confirmed, I have just interrupted and diverted the topic, and everyone will tell you what you are prepared for

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How to deal with this matter?" said Shen Yuehong.

"Let's go directly to Shanchuan Auto Parts Company to find Lao Luan and ask him what's going on?" suggested the area manager.

"It's easy to find Lao Luan, but if he says he doesn't know the source of these fake and shoddy products in the retail market, what else can you say? We don't have any evidence to prove that the fake and shoddy products in the retail market have anything to do with Shanchuan Auto Parts Company. Shen Yuehong said.

"Yes, what Mr. Shen said is right, there is no evidence, talk to Lao Luan about this, maybe he will let us touch the ashes. ”

Lao Luan might say that counterfeit products in the retail market are affecting their genuine wholesale business, and he is at a loss. The two salesmen said.

The manager of the area lowered his head and thought about something, and after a minute or two, he suddenly said: "Why don't we find a way to get a few sets of brake pads from Shanchuan Auto Parts Company, and see if he gives us the genuine products produced by Changda Auto Parts Company, or the fake and shoddy products sold in the retail market." ”

"This is a good idea, if it succeeds, it can confirm what role Shanchuan Auto Parts Company plays in this, but the four of us know each other, if this matter is related to Shanchuan Auto Parts Company, can he give us counterfeit and shoddy products? Obviously impossible! Besides, in what name do we make such a request to Lao Luan?"

Shen Yuehong's words silenced the atmosphere again, and after two or three minutes, she said again: "Hey, why make things so complicated? With these samples, let's just go to the local industrial and commercial bureau to report the case?"

"Go to the industrial and commercial bureau to report the case, can people accept it?" said the district manager, skeptical.

"What is not accepted? We came here on behalf of Changda Auto Parts Company to fight fakes, there is evidence, and it is not something out of nothing, lying about the military situation, they should accept it. ”

"Mr. Shen, after the industrial and commercial bureau accepts the application, can we find the source of counterfeit and shoddy brake pads? If we can't find the root cause, our efforts will be in vain. ”

"After the industrial and commercial bureau accepts it, they will go to the retail market to investigate, as long as the retailer cooperates, tells the law enforcement officers the purchase channel, and finds the source of the counterfeit and shoddy products. Shen Yuehong said.

"If the relevant law enforcement officers adopt the attitude that more things are better than less things to drag on us, things will be in trouble. "The precinct manager was worried.

"I don't think this will happen, brake pads are different from other products, it is related to the safety of the car, human life is critical, no one dares to be a child's play, no one can afford to take responsibility for the problem. In any case, since the four of us are here, we must get this matter to light. Shen Yuehong said firmly.

After some inquiry, Shen Yuehong and the other four came to a local district-level industrial and commercial bureau, and when they saw the reception staff in the office, Shen Yuehong first introduced herself, and then said the purpose of coming, "Do you want to report?"

"Yes, we want to report counterfeit products in the retail market. ”

"Then you'll have to go to the Whistleblowing Reception Section, okay, I'll take you there. ”

When I arrived at the report reception section, the middle-aged man who was called the section chief by the receptionist asked, "What do you want to report?"

Shen Yuehong introduced herself again, and then took out three sets of brake pads, "Section chief, this is the genuine product produced by our Changda Auto Parts Company, these two sets are."

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The products we purchased at two stalls in the retail market were carefully identified by us as counterfeit and shoddy products, and we are here to report the incident. ”

The section chief picked up the three sets of brake pads on the table, put them on his hand and checked them, took a first look, and then said: "From the weight and appearance, there is no difference." ”

"Section chief, you have to identify it carefully, otherwise you can't see any difference, but these two sets of brake pads are indeed fake and shoddy products. Shen Yuehong said.

The section chief really touched it with his hand, and then carefully identified it, "Well, the feel is different, and if you identify it carefully, there are subtle differences on the surface." ”

The section chief dialed the number from the internal phone, and then a slightly younger staff member came in, and he pointed to the object on the table and said to the young man: "Can you discern whether these three sets of brake pads are the same?"

Because the section chief spoke, the young staff was very serious as soon as they came up, and after the identification was completed, he said: "This set is very exquisite, and the other two sets are slightly rough." ”

"Okay, you take them to the register. The section chief commanded.

"Section chief, when will it be executed?" asked Shen Yuehong.

"Register first, and then listen to his arrangement. ”

Shen Yuehong and others followed the young staff to another office, and introduced themselves again, and after registering, the staff said: "Okay, go back and wait, I will give you an answer after the execution." ”

"We are outsiders, we know that there are counterfeit products of our company in the market here, we are here to crack down on counterfeits, when will the law enforcement department of the Industrial and Commercial Bureau go to enforce it?" Shen Yuehong was a little anxious.

"This has to be arranged according to our time, the executive department has other things to deal with in the past two days, and when other things are done, it will naturally deal with this matter. ”

"However, brake pads are different from other commodities, which is related to the safety of car driving, human life is critical, and we hope that law enforcement agencies will implement it as soon as possible." ”

At this time, the area manager walked into the office with a large plastic bag, first exchanged glances with Shen Yuehong, and then said: "We came in a hurry, I didn't bring any gifts to the leaders of the Industrial and Commercial Bureau, just now I went to the supermarket near downstairs to buy a few cigarettes, please accept them." With that, he placed the bag in front of the young staff.

"You...... What are you doing?" the young staff member was overwhelmed by this action, but he immediately calmed down, "We can't accept gifts from anyone, that's not okay." As he spoke, he pushed the bag out.

Shen Yuehong stepped forward and pushed the bag over again, "I don't know what to call you, none of us smoke, we all bought it, just ask the leader to accept it, a few cigarettes are not a gift." In addition, we live in the Tianyuan Hotel in this city, and invite a few leaders to dinner tonight, please enjoy the light!"

"I guess we're about the same age, my surname is Yang, I can take the cigarettes, and forget about having dinner at night." ”

"What, did Leader Yang make an appointment in advance? Then we'll wait until tomorrow night. ”

"There's nothing to make an appointment in advance, but I don't think it's necessary. ”

"Three meals a day, eating is something to be done every day, why is it not necessary? If there is no reservation, just tonight, which colleagues do you think are suitable, bring them to attend, we will book a hotel, we will see you soon. ”

(End of chapter)