Changda Group Tire Branch has laid out a number of distribution offices throughout the country, in order to facilitate management, the company has divided these distribution offices into several large areas, and the managers of each area are directly led by Shen Yuehong, the sales director.

When the meeting was adjourned, Shen Yuehong asked the district managers to stay and continue the meeting, "Mr. Shen, is there anything else?" asked a district manager.

"I hope you pay full attention to the sales of auto parts, in the future, auto parts are the main industry of the group company's key development, we can not lag behind in market development. You are the district manager, and after you go back, I suggest that you seize the time to go to the area in person to implement the area market you are responsible for. Shen Yuehong commanded.

"Mr. Shen rest assured, we have already said hello over there, just waiting for the company to deliver the goods. ”

"There is no problem with delivery, but first of all, the dealer or agent must be determined, you do not come to the scene in person, how to sign the agent sales or distribution agreement? Of course, you can also invite agents or distributors to our company to sign an agreement, but please remember that the company has long stipulated, and the company cannot deliver the goods without the distribution agency contract. ”

New products for the national auto parts market, agents and dealers around the mixed, as a sales director, Shen Yuehong and can not be on each agent and seller to inspect and screen, she is relying on all the business managers of the major regions, now the dealers and agents do not know anything, if there is no formal sales agency contract, a little careless, it is possible to fall into the business trap, if the sales work is at risk, she will have an unshirkable responsibility for the sales director, so, the beginning of the stage must be strictly controlled.

"Mr. Shen, if you are not at ease, I suggest that we simply send invitation letters to the major distributors and agents across the country in the name of the company's sales department, so that they can come to Changda Group to sign a sales agreement, so that the unified action may be better. A precinct manager suggested.

"Well, this is a good idea, brake pads are a new product of Changda Group, you can make an order fair, to the whole country interested in acting or distributing 'Changda brand' brake pads of the unit or individual invitation, one can sign a contract on the spot, in addition to taking this opportunity to dealers and agents to conduct some inspection and screening, third, such an order will also play a certain advertising effect. Shen Yuehong agreed with her subordinates' suggestions.

After obtaining the consent of Guan Yuntian and Ye Jiayi, Shen Yuehong and the business managers of several large areas sent invitations to agents and dealers across the country in the afternoon of the same day, and then they prepared the brake pad order meeting as soon as possible.

Three days later, merchants from all over the country have reported to Changda Building, Changda Group arranged accommodation for the merchants, after the end of the two-day reporting period, the brake pad ordering meeting officially began, sales director Shen Yuehong presided over the opening ceremony, chairman Guan Yuntian and general manager Ye Jiayi respectively delivered speeches.

After the opening ceremony, the conference team rented seven or eight tourist buses from Fuyuan Tourism Company, and organized visits and mutual exchanges for two or three hundred merchants from all over the country. On the morning of the second day, under the leadership of the director of the sales office, the tourist bus took the businessmen to the northern mountainous area thirty or forty kilometers away to visit the endless core of the agricultural project of Changda Group

Peach Grove.

In the afternoon of the same day, the signing ceremony of the sales contract was held, and the conference temporarily announced a new policy, for the merchants who deferred payment, not only did not have any preferential treatment, but also the order of delivery was ranked last; for the customers who shipped first and paid later, the delivery time was advanced, but they did not enjoy the new preferential policies; if the merchants were willing to take the money to pick up the goods, not only the first batch of goods, but also enjoy the additional discount of three percent of the price drop.

Merchants are very good at settling accounts, those powerful distribution agents, of course, are willing to pay to pick up the goods, after the sales contract is signed, people have not yet arrived at home, maybe the ordered brake pads have been sent to the unit.

After the end of the order meeting, the first batch of brake pads ordered by the merchants were all sent out, and the warehouse of Changda Auto Parts Company was vacated by more than half at once, which made Ye Jiayi finally breathe a sigh of relief.

After all, it is a new product sales, although the order will be good, but Shen Yuehong still can not be completely assured, after the first batch of goods sent out, she asked the managers of the major areas to urge the grassroots salesmen to set off immediately, to their respective markets to track the sales situation.

For about a week, the feedback from various places was generally satisfactory, but in the subsequent follow-up monitoring process, the careful Shen Yuehong also found an abnormal situation, that is, a large agent in a certain area, after two batches of purchases, there was no news.

Shen Yuehong brought the manager in charge of that area to his office, "You haven't noticed, this manager of Shanchuan Auto Parts Company, after buying two batches of brake pads from Changda Group, has never purchased them again." ”

"I didn't pay attention, did the goods come in at the beginning of the sale were not sold, or did there be a problem with the working capital?" guessed the district manager.

"I hope so, but the interval between their first and second shipments is only a week, I mean, do you want to send a salesman over to take a look?" Shen Yuehong said.

"But Mr. Shen, the salesman in charge of the market over there has just come back for a week, and now he has sent someone over, do you think this is good?"

Shen Yuehong thought for a while, "Well, then wait another five or six days, if there is no movement in Shanchuan Auto Parts, I think you should go over and take a look." ”

After a week, Shanchuan Auto Parts Company still has no signs of purchase, no need for Shen Yuehong to supervise, the area manager took the specific responsible salesman to check the local area, but did not find anything abnormal, after returning they reported to Shen Yuehong: "This Shanchuan Auto Parts Company is wholesale, in the local retail market, almost all of our Changda brand brake pads." ”

"That's weird! The retail market is full of our products, and the local wholesalers haven't bought them from us, so where do those products come from?" Shen Yuehong was very puzzled.

"Maybe it's the stock that was purchased in advance. ”

Shen Yuehong shook her head, "I'm afraid things are not so simple, if it is the early inventory, Lao Luan of Shanchuan Auto Parts Company has only entered two batches of goods in Changda Group, which means that the local consumption of brake pads is very small, but the local area belongs to the economically developed area, and the number of cars is very high, and there is obviously a contradiction between the two." ”

"Mr. Shen, what are you suspicious?" asked the area manager.

"Nothing, I just think things are a little weird and illogical. ”

The precinct manager leaves

Later, Shen Yuehong checked the per capita GDP and total GDP of the location of Shanchuan Auto Parts Company again, and also checked the data on the number of local permanent residents and the number of cars per capita, and the results of the review confirmed her speculation.

Shen Yuehong grabbed the phone on the table and called the area manager, "You arrange the work at hand, take two salesmen, and follow me to the city where Shanchuan Auto Parts Company is located tomorrow." ”

"Mr. Shen, we just came back, do you think we didn't look carefully enough?"

"It has nothing to do with you, don't ask why, don't explain to me, tell the two salesmen, you can go on a business trip with us tomorrow." ”

With full of doubts, the area manager took two salesmen and followed Shen Yuehong to the city where Shanchuan Auto Parts Company is located, and when he got out of the station, the area manager asked, "Mr. Shen, do you want to notify Lao Luan?"

"Don't make a noise, the hotel we stay in should be as far away as possible from Shanchuan Auto Parts Company. Shen Yuehong admonished.

The other three were baffled, but it was not easy to ask in detail, so the area manager and the others had to do what Shen Yuehong asked.

The next morning, Shen Yuehong asked the area manager and two salesmen to take her to the local auto parts retail market, and sure enough, she saw that the brake pads sold by many retailers were "Changda brand".

Coming to a storefront, Shen Yuehong said, "Boss, can you show me the brake pads?"

"Of course you can, but I'm a retail store, and if you want to wholesale, you'll have to go to Shanchuan Auto Parts Company. ”

Shen Yuehong took the brake pad handed over by the boss and carefully identified it, "Boss, is your brake pad from Shanchuan Auto Parts?"

"There is only one Shanchuan auto parts in the city to do wholesale, not only me here, you go out and around, they are also from Shanchuan auto parts company to get the goods. ”

"We repair the car, only buy one set, no need to go to the mountain and river auto parts company trouble, just buy this set, how much? Please give an invoice or receipt or other vouchers. ”

Shen Yuehong and the other four moved to other retail stalls, and she asked the district manager to buy another set of brake pads in the same way.

Back at the hotel, Shen Yuehong put the two sets of brake pads she had just bought in the retail market on the table, and took out an object wrapped in paper from her suitcase, which was also a set of brake pads after opening, she pointed to the three sets of brake pads on the table and said to the area manager and others: "You carefully identify and see what is the difference between these three sets of brake pads?"

"The difference? they are all products produced by Changda Auto Parts Company, what can be the difference?" the area manager picked up the items on the table and carefully identified them, but his mouth was full of questions.

"Don't talk yet, concentrate on identifying it clearly, and you two salesmen will also take a closer look. Shen Yuehong said.

After four or five minutes, the area manager and the two salesmen put the objects in their hands on the table.

Shen Yuehong asked: "Do you see it? What is the difference between the two sets of brake pads I bought from the retail market and the set of products I brought?"

"A cold look, the similarity between the two is very high, but after a careful look, and then touch it with your hands, at least you will find that the surface finish of the brake pads is not the same, the two sets of products purchased in the retail market, the surface is slightly rough, and the products brought by Mr. Shen feel completely different. ”