"Black Mirror" is an interesting play.

It doesn't have an overall plot, but it explores something consistent, either about the media or about technology...

The style is also dark...

This type of episode can only be broadcast online.

Of course, it is impossible for Shen Mengxi to retain such a large scale, the first episode of the first season of "Black Mirror" "God Save My Lord", the actor is the prime minister!

You asked Shen Mengxi to try to make a series like this?

The identity must be changed, change to a real estate tycoon!

The baby son is kidnapped and the robbers want him to broadcast a bunch of embarrassing stuff live...

There is absolutely no insidious to whom...

Xu Zheng put down his phone and looked at Shen Mengxi with a little admiration: "You want to direct it yourself?"

"There's no need to direct it yourself, find a few new directors, I'll just come to the first episode of the first season, and then hang up the producer, let the newcomers try their hand..."

"Studying American drama?"

"Yes!"

The American drama model is that the big director serves as the director of the first season of the series, and then gives it to the deputy...

There is another reason: the first episode is not passed, and the whole show is cut!

The first episode of American dramas is generally a pilot episode with slight changes.

The pilot episode is the most important, the audience is accepted and recognized, and the ratings are good.

The company will pay for you to continue to work, so the pilot episode will be very careful in terms of special effects, story, and camera.

Many people will complain that the funds are smashed into the pilot episode, and the funds are burning...

But the advent of House of Cards changed that!

It's a release of the whole episode at once!

Shen Mengxi continued: "The length of the online drama form is more free, which can not only make the story fuller, make the audience more satisfied, but also meet the cultural needs of different audiences, which can be regarded as a new ecosystem." ”

"But back to cost?"

"Rest assured, Tudou Video gives two price options, one is 20% profit, the other is cost price + share, the new members driven by gambling and the advertising driven, if it is enough, the income is not less than the movie!"

After a pause, Shen Mengxi said again: "The key is that the current TV station buys dramas, and they watch IP and stars, and people don't look at the quality..."

"Lao Ning, who can you try, this is the general trend!"

"The general trend?"

Shen Mengxi instigated his chopsticks and said: "It is foreseeable that mobile terminals will replace TVs, this is the general trend! There are too many TV stations in China, so many TV stations do not give the audience more diverse choices, but the homogenization is very serious, there is a music program is very popular, they have done music programs, blind date programs are popular, they have done blind date programs, reality shows are very popular, and they have done reality shows... Under the conditions of full marketization, there is no need for so many national television stations, and there are only a few national broadcasters such as NBC in the United States. ”

"Then according to what you say, what about the TV station?"

“... You just look at Mango TV, I think at most next year, Mango Satellite TV should put the self-made program with complete intellectual property rights on the "Mango TV" exclusive broadcast!

Ning Hao nodded...

Xu Zheng asked again: "Then are there other general trends?"

"Absolutely!"

Shen Mengxi smiled: "After a while, you will find that no matter what bad movie you are, the box office can exceed 100 million!"

“... Because the number of screens has increased?"

"Almost... There are other reasons, such as lower ticket prices..."

After a pause, Shen Mengxi added: "Only when the tide recedes will you find out who is swimming with a bare butt." ”

......

The relationship between video sites and TV stations...

At present, there is competition and cooperation, and video websites intercept a large number of viewers, resulting in a decline in TV station ratings and the value of interstitial advertising, and those TV stations that have no core content and rely on regional advantages to survive have the greatest impact.

But TV stations can also partner with video sites to put their own programs online, charge licensing fees, and increase the value of effective viewers and program advertising...

However, once the video website began to invest in self-made - after Tudou announced 12 billion additional self-made content, iQiyi also launched a self-made plan, and Youku announced a three-year investment of 10 billion to expand the self-channel plan... Not far behind, Tencent announced an exclusive buyout of the NBA webcast rights;

At first glance, it is the online fighting method of the four major video platforms.

Grab each other's people, grab content...

But it's actually the cake of the traditional TV cup!

In short, the pressure on TV stations will increase in the future, and only those who can capture the audience can survive.

In fact, at this stage, the competition between self-made dramas on video websites and TV programs, even if it is restricted by the General Administration, is actually unequal.

What is missing is a propaganda channel!

In the case of Happy Camp, you can see lace about the show in newspapers, on other TV stations, on the entertainment pages of major portals, and on mobile TVs dotted with buses and subways.

But it is difficult to get such treatment for self-made programs on video sites.

In fact, after a guest went to a video website's program, his exposure rate was much lower than that of the TV station.

Therefore, at this stage, if the guest wants to be exposed, he will be more inclined to choose the TV station rather than the video station.

This is a vicious circle for the video station, and it costs more money to invite guests of the same weight, but the effect is not as good as that of the TV station.

The reason for all this lies in the combination of the industry's default rules and the infighting between websites.

Because of the competition between the various websites, it is difficult for each other to reflect the opponent's self-produced programs in their reports, and vice versa.

Even if you have to mention it, use the phrase "when attending a media program".

On the premise that they get the same exposure, self-made programs will definitely get much greater development than they do now, because programs with good content quality have no reason to be at a disadvantage in the competition forever.

But this exposure is hard to strive for!

Therefore, after Shen Mengxi became a shareholder of Weibo, he made strategic investments in ByteDance, Tiger Sniff, Beiqing Community Daily...

Anyway, throughout March, Shen Mengxi was in charge of the company, in addition to clocking in at work every day, he was attending various parties, spending a lot of money, and spending nearly 800 million in a month!

Of course, it's all money invested in the name of Dream Creek Investment Company...

......

Shen Mengxi did not hide his identity, of course there are relevant reports.

Even the young lady who participated in the actor's training in the United States knew about it.

"Replenish the ecological chain and open up more channels, I don't like collections, there is no artistic taste..."

“... You're so idle, why don't you come to the United States to see me?"

"I'm very busy, I do 500 push-ups a day...", Shen Mengxi showed his belly: "Look, abs!"

The young lady stared at his lower abdomen for a long time, and then said, "It's quite white!"

“... I worked out at home, and I didn't go out for a run..."

The young lady licked her lips, and then changed the topic: "I watched the box office performance of "Untouchable", it doesn't seem to be very good?"