Chapter 138: Industrial Chain (2/5)

"The Eighth Pawnshop" is a very interesting drama, a bit similar to a unit drama, telling various stories about the master and servant accepting pawns, a bit like a modern version of Liaozhai...

No. 8 pawnshop, only pawn, no redemption, no exception!

Every greedy soul will eventually be doomed.

Many people commented on this drama: I occasionally fantasize about "No. 8 Pawnshop", what do I have to exchange for money?

There are still a lot of fat boys who want to exchange twenty pounds of fat for something that can be used...

The copyright of this drama is in the hands of Taiwan Pictures, and it took a lot of work to get the copyright.

A brief briefing on the Potato Star Project...

"We can't get on the online movie all at once..."

"No, we have our own review of each project, after all, Tudou is our own platform!"

Why do journalists ask?

There is a period of 'prosperity' in Chinese films, which should be from 2004 to 2006, when more than 100 new bad films could not be released every year, accounting for 38.5% of the total number of new films made in the year, because these producers or producers did not make films at all, but to do something else...

It is said that some investors and Inner Mongolia studios cooperated to make films, and only took out 3 million yuan to make 30 films, and the average cost of each film was only 100,000 yuan.

In 2005, 260 domestic films were shot in China, with an average of 1.4 days to produce a movie. ”

To be honest, that time period was really, there was Hollywood eyeing outside, there were diehards inside who refused to change, policies couldn't keep up, the market couldn't keep up, regulation couldn't keep up, and ideas couldn't keep up...

There is nothing, but there are still a group of people who make movies with their hearts!

......

"That's right, Ning Hao, Xu Zheng, including Zhang Yimou, are all ready to serve as the chief director of the online drama..."

"It's the trend of the times, and we value their production capabilities more than anything else. Compared with teams with no production experience, mature film teams tend to have high quality finishes, and correspondingly, the conversion rate of dramas on the broadcast platform will also be improved, and the producer will be able to get more share of the account. ”

"The name of a big director is easier to raise money and attract traffic, and the blessing of film directors makes online dramas popular before they are broadcast. Ning Hao will supervise the online drama "The Great Gold Robbery", Xu Zheng will have "Hello, Mr. Pig"; Zhang Yi will also create a super web drama, tentatively with a criminal investigation theme, six episodes, and a single episode with a cost of more than 15 million!"

Wu Xiaohui, that is, the content official of Tudou, introduced the interview, and every sentence can be on the hot search!

"Han Dong retired, but he has a lot of work experience, and we invited him to be the head of Tudou content. ”

"There are a lot of marginal themes, and Han Dong needs to control the scale..."

A reporter mentioned Han Shanping, and Shen Mengxi decisively introduced Han Dong's new position...

- Tudou's executive vice president was originally the director of the Central X Department...

It's not that I want to learn Nanshan, but to keep up with the upper echelons to maintain consistency...

It's better than iQiyi, a bunch of Taiwanese have done high-level work!

"Let's talk about the copyright of several of Kurosawa's plays, "Seven Samurai", "Rashomon" hope to be remade... Of course, Zhang Yi is the director!"

"Depending on the specific situation, if the duration of the adaptation is more than 3 hours, then it will be made into a web drama..."

"Then two or three episodes!"

"There are not so many restrictions on online dramas, it doesn't mean that you have to have more than 40 episodes to be called a TV series, and the British drama "Sherlock" has only three episodes in one season!"

"I also have the idea of making something similar to 'Hitchcock Episodes'..."

"I'm going to call it Black Mirror..."

"Shoot and play, anyway, it's the barbaric era of netizens..."

Except for Shen Mengxi and Wu Xiaohui, everyone is surrounded by reporters, chatting about projects and plans...

It is estimated that this potato star plan can make the entire industry boil!

Well, before it boils, we have to talk about the layout...

At the end of the press conference, the reporters left, and the few people who had something to do left first, and Shen Mengxi chatted with Wu Xiaohui about the layout of the industrial chain.

"Where are we worse than Disney?

"To put it bluntly, we're just short of channels!"

"I will definitely invest in the construction of the theme park, and what I need to do now is to build the platform of potatoes!"

"Disney has the ABC network, Hulu streaming, and they also have the ESPN network, which is their TV channel, and we can't live without it!"

"The layout of the industrial chain, cinemas, and video platforms are the ultimate docking for the audience... Don't think about making a profit just yet, we have to be ready to fight a long battle!"

Wu Xiaohui nodded, and then asked: "The reaction of the TV station..."

“... The relationship on the TV station, you can help clear it up..."

"Okay!"

Wu Xiaohui was helpless, but still said: "But you have to be clear, we are essentially competing with TV stations for audiences and advertising fees!"

“... We don't grab, advertising will also shift to the mobile side, last year, the mobile advertising market reached 23 billion yuan, and it will only be higher in the future. ”

"I can imagine what a bunch of media outlets would say!"

Shen Mengxi was also helpless: "There is no way to do this, we have to be big, and we have to challenge them!"

Next month, Wu Xiaohui presided over the potato investment plan, which ended on the same day, and did not announce the specific number of advertisements for recruitment, but internally knew how much advertising money was received - 11 billion, an increase of 50% over last year...

The significance of the exclusive broadcast of traditional TV dramas is not so great, because video websites are bound to divert some users and affect the ratings of traditional TV.

Not only that, but the online dramas promoted by video websites will definitely threaten the status of traditional TV dramas.

......

Shen Mengxi went to Shaanxi Weiju, and Ning Hao and the others were waiting for him in the box...

Seeing him come in, Xu Zheng asked first: "What is Black Mirror?"

"A very interesting collection of short stories," Shen Mengxi explained, "In recent years, I have had a lot of interesting ideas, but I can't shoot them!"

"Can't make it?"

"Either the subject matter is not up to par, or the genre is too niche... Why don't I put all these messy ideas together and make a web drama!"

"Where's the script?"

“... Do you want to see it?"

"Nonsense, the script you wrote, we definitely want to have a sneak peek!"

Shen Mengxi took out his mobile phone, found the document and sent it to Xu Zheng and Ning Hao, and then said: "Don't be lazy, "The Great Gold Robbery" and "Hello, Mr. Pig" must be launched before March next year!"

“... Hmm..."

Hu Ge asked Xu Zheng to pass him a copy, and asked Shen Mengxi, "Is there a role that suits me?"

“... Don't turn on now... If there's a suitable role, I won't let you go!"