According to the information released by the Film Bureau, the situation of Chinese films going overseas in 2010:

In 2010, China held 100 Chinese film exhibitions abroad, showing 578 domestic films.

A total of 63 films have won 89 awards at 25 film festivals throughout the year, and films such as "Reunion", "Guanyin Mountain" and "Heart Labyrinth" have won important awards at international A-category film festivals.

51 domestic films were sold to 121 countries and regions, and the overseas box office and sales revenue reached 5.717 billion yuan.

This is the total data, it doesn't say specifics!

Mengxi Company accounts for more than forty percent!

And that's not counting "Twenty Again"...

According to the financial report of Tang Ren Film and Television in the fourth quarter of 2010, the adaptation rights of "Twenty Years Old Again" in six countries were sold for 4 million US dollars, and the Japanese benzene and Spanish versions accounted for more than half...

Not only that, the Korean version of the shooting cost 4.5 billion won, and the American version cost 16 million dollars, both written in it...

At first glance, it seems to be a loss.

Then South Korea has been released, just the first week of Takeda's moviegoers reached 1.2 million, converted to a box office of 8.64 billion won, reaching the profit and loss point, as of December 31, the Korean version of "Back to Twenty" was released for 9 days, and the number of moviegoers exceeded 2 million...

One book and two shots, China and South Korea have succeeded smoothly!

This project is led by Mengxi Company, and China Film and SHOWBOX are responsible for organizing the bureau...

At least on the surface...

It is the most successful Chinese and Korean film in the past nine years.

Of course, we have to hold seminars, spread the experience, and so on.

......

The Film Archive is located on Xiaoxi Tianwen Huiyuan Road.

Shen Mengxi often came in his previous life.

Tickets are cheap here, and although most of the screenings are old movies, the atmosphere is very good...

——The films screened in the Film Archive are not the same as those screened in the market, and even the large-scale "Women of a Good Family", "Millennium Actress", "The History of Xuangong Yan"...

It's all old films.

Shen Mengxi, Su Lun and Liu Yifei came together, and when they arrived at the conference room, there were already many people sitting inside, and they were discussing something together...

Shen Mengxi has nothing to do with these people.

But there are names in front of the seats, and there are some experts and scholars.

One of them is written by Zhao Baohua!

Shen Mengxi really wanted to slap him, and then said: "Just call Zhao Baohua when you step on the horse!"

Just this product, scolded "No Man's Land" and praised "Pure Heart: Zhuo Meng Showbiz": This movie brought a new atmosphere to the movie screen in 2016 and blew a fresh wind, this movie has artistic life...

There is another thing, he has two sons, who specialize in making garbage horror films, "There is a Face by the Pillow", "Spell Silk"...

Alas...

Shen Mengxi sat down, ignoring Liu Yifei, she was trying to memorize words, and she was going to speak later...

Su Lun also noticed Zhao Baohua and gave Shen Mengxi a look, who smiled.

After a while, Han Shanping and Tong Gang walked in...

Spirited!

That's right, not only did the task exceed this year, but the five movies in the Lunar New Year file all had tiger tails - the lowest-grossing "Zhao's Orphan" also had 188 million!

Han Shanping won the Economic Person of the Year Award and the "Model China" Leader Award...

"When will the U.S. version be released?"

"Filming is underway, and it is estimated that it will be released in August this year..."

"So how much box office do you think you'll get?"

"According to the judging criteria for genre films, between 50 million and 80 million!"

Shen Mengxi had a brief exchange with Tong Gang, and several leaders of the Ministry of Culture and Propaganda came.

The workshop has officially begun!

......

The process of the seminar is very simple, similar to the company's morning meeting, basically the leader speaks, and then the supervisor then adds...

Then experts and the media will expand on it.

In the end, it was the turn of the main creative team.

Why last?

It's probably time for the creative team to get used to the atmosphere of the seminar...

By the way, Zhao Baohua mentioned things like universal values, saying that the reason why "Back to Twenty" can be successful is because it is a work of universal values...

Liu Yifei said it relatively short, from the actor's point of view: "I may not think so much, the main reason for starring in "Twenty Years Old Again" is that I like this script, it is very much like a fairy tale... Later, Mengxi told me that this is called a Hollywood genre film called a dream come true, and the story is very similar, and the protagonist has changed his values and changed for the better after adventures. What we're doing now is make more genre films!"

When she arrived at Su Lun, she talked about the script and culture...

It is estimated that I slept at the hotel yesterday, and I didn't prepare in advance at all!

"The establishment of the road of film and television co-production between China and South Korea not only benefits from the sense of commonality of East Asian culture, but also benefits from the strangeness and freshness of foreign culture, and the film and television cooperation spawned in this context is also very superior. ”

"But in the past Sino-Korean co-productions, the domestic box office was often strong, and the foreign box office failed miserably. Because of the different cultures and histories of different countries, the expression of the story will be different, and it is usually difficult for the audience to accurately understand the point to be expressed in the directly imported films!"

For example, the dialect used by the heroine in the Korean version of "Twenty Years Old" and the tone of the elderly in the film contain a lot of laughter, but for a large part of the Chinese audience, the language barrier and no Korean cultural background make it impossible to understand where it is funny, even if it is translated into Chinese, it is difficult to achieve the effect of the local cultural background. ”

"The Chinese version of "Twenty Years Old Again" introduces mahjong scenes and lively square dances, and the seemingly ordinary mahjong playing dialogue is full of gunpowder, which is difficult for Koreans without Chinese cultural background to feel such an atmosphere. Therefore, the biggest significance of "one book, two shots" is that the Chinese version serves the Chinese audience, while the Korean version serves the Korean audience. ”

"The one-book two-shot operation can better realize the down-to-earth customization of the differentiated market, reduce the common adaptation of co-productions, effectively open up the production resources of the two countries' head creators, and leverage the synergy and amplification effect of the fan markets of the two countries.

Shen Mengxi spoke...

A serious one, it can be directly quoted in the news network...

"Then do you think this one-book, two-shot model can be promoted?"

“... It's hard to say, it depends on the type... But I'd love to try it out. ”

Some experts questioned: "Then why is the American version?"

"That's because my script is well written and can be used all over the world!"

......

The seminar was boring...

Shen Mengxi can't pretend to be forced, this is not online, it is quite a work talk.

It is impossible to directly mock Zhao Baohua...

However, the seminar was over, Shen Mengxi found Tong Gang and asked him about "No Man's Land", and the latter shook his head...

That means not yet!

Day, we still have to wait!

Since it doesn't work, then... Shen Mengxi said goodbye and was about to leave, Su Lun and Liu Yifei had already left, and they were going to Chongqing by plane.

"Mengxi, come, let's talk about the book and two shots you just said!"

Han Shanping pulled Shen Mengxi...