Chapter 0268: Prom

This kind of pricing strategy and sensitivity to the market surprised everyone, just imagine how wonderful Lu Feng's speech was at the electronic conference.

I didn't expect it to be an embroidered pillow, which is useless!

When discussing this matter on the phone, everyone could only laugh and talk about Jiang Lang's talents, and several competitors who were originally nervous were also relieved at the moment.

"Mr. Jiao, you still think highly of him, I have long seen that he has no ability, he just relies on blowing, this person is really useless except for sharp teeth. ”

Jiao Enfan smiled very easily, and said into the phone: "I still collected a lot of his information, the establishment of Jiamei Food is also a miracle, why don't you worry, now it seems that I think too much, in fact, most people's success is luck." ”

"You can sleep in peace, there are too many such people, they are born, and then they disappear in the next second, does Fan Libing, who made caramel three or four years ago, know?"

"I think I've heard of it!"

"He just rose overnight, got carried away, and then went to the coastal areas to invest and lose all his money, and he owed a lot of debt last winter and committed suicide, so Lu Feng is just the next Fan Libing. ”

"If he doesn't invest in electronics, he may be rich for a lifetime. Jiao Enfan sighed slightly: "Okay, I'll rest and observe for two more days." ”

"What else to observe, this pricing, this kind of product, has already pronounced a death sentence for Lu Feng!"

"It's not me, it's TCL's Mr. An who called me and said that he is a cautious person. ”

It was already more than twelve o'clock in the evening, and the phone calls were still coming and going, Jiao Enfan was particularly relieved about Jiafeng Electronics Factory, but other old fritters didn't think so, they thought that as long as the factory was not bankrupt, there would be a chance to turn over.

Lu Feng didn't sleep, he sat in the office and looked at the form, there are about one million people in the city, and twenty-seven sales points were established in one day yesterday, and at this rate, the sales points between towns and villages can be filled in the next two days.

"Without Internet communication, this kind of loophole marketing is really difficult!" Lu Feng covered his forehead with his hand and muttered in his mouth.

In fact, what he wants to do is just a kind of loophole marketing in the future, passing on the preferential conditions to users in the form of vulnerability losses, so that users think that they have taken advantage of each other, and they will tell each other and buy wildly.

In the Internet era, there are professional groups that gather wool, and they only need to mobilize them to drive the general public, but in this situation, the first to eat crabs is needed.

The point is that this pricing is really high, so high that most people turn around and leave directly after seeing it.

"It needs a fool!"

It was almost one o'clock in the evening before Lu Feng lay on the bed and fell asleep.

Early the next morning, the local news newspapers completely blew up, and some newspapers such as the Morning News, Minsheng Daily, and Life Morning Post concentrated on Weipuda to make a report.

The ill-fated electronics factory is in trial production, and Weipuda has zero sales on the first day!

Why is it so difficult, can Weipuda face up to the market, face itself, and find the right positioning, otherwise the electronics factory will repeat the mistakes of the past!

The price is high, the size is small, and it is difficult to cover up the domestic taste of foreign skins, and the TV market is showing abnormal development and competition!

Most of them were critics, and one of the third-rate newspapers had a striking headline, which read: Weipuda's current situation is that his boss can't recognize him, and he thinks he has superhuman abilities when he goes to shit.

There were all kinds of cynicism in the content, and he almost scolded directly, Lu Feng sat at the desk and drank a sip of soy milk, threw the newspaper on the table and said: "I don't know anything else, this article must have cost money." ”

Zhang Fengxia and Zhu Lidong, who were sitting there, were a little speechless, this is not important now, the important thing is to sell the goods.

"I shouldn't say anything about the market, but I still think your method this time is not quite right, people can't be too confident, everyone has shortcomings. Zhang Fengxia said euphemistically.

"That's what you mean!" Lu Feng put a newspaper in front of her and pointed to the four big characters on it, 'Jiang Lang is exhausted'.

"No,Don't think about it,Color TV is a big item,Whoever buys a TV is not optimistic about many of them,And I will ask those who buy a color TV about the quality,Its market operation rules and food are two different things。 ”

Zhu Lidong nodded secretly on the side, agreeing very much, the root cause of the current embarrassment is pricing.

Lu Feng knows what they mean better than anyone else, but if they want to hit the local market in a short period of time, they must use this method, once the market price is put to three thousand five, the sales will definitely be very good.

The problem is that growth will be very slow and will require a lot of advertising, and this method is like climbing a mountain, step by step, and Lu Feng is now using an elevator.

"Do as I said first, the people from the marketing department still give me to the front line, I have to take the initiative and pull customers in to see, understand?" Lu Feng commanded.

Zhu Lidong was a little helpless, but he could only nod and agree, once the 50 million start-up capital was burned out, there would really be nothing.

Zhang Fengxia sat there thinking that Zhu Lidong was a newcomer, he had been by his side for so long, he was more like his secretary, and it was impossible to listen to what he said, thinking about whether to call Gao Zhiwei and ask him to talk to Lu Feng.

The phone on the table rang, and Lu Feng picked it up and said, "Which one?"

"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Wake up so early? Is it not a night without sleeping? ”

"It turned out to be Mr. Jiao, are you still alive? I heard a few days ago that there was a person with the same name as you who was hit by a car and died, I thought it was you, Mr. Jiao, remember to look at the car more when I went out recently, I am really worried about you, now the domestic traffic is so chaotic. Lu Feng said with the phone.

Jiao Enfan's face on the other end of the phone turned green, he had never seen such a vicious curse, and gritted his teeth and said: "What are you arrogant about? Don't show your inferior tutor and the rustic atmosphere in a small city in front of me, let me tell you, Jiafeng's defeat is decided, what are you going to fight with me?"

"If you say that the defeat is decided, the defeat is decided? Who are you? Your grandfather has the final say in this matter?" Lu Feng said angrily: "Seriously, I have never looked at you with a straight eye, with a good character like you, it is the glory of your life to be able to be an opponent with me!"

"You!........!

Lu Feng hung up the phone directly and said: "There are a lot of people waiting to see our jokes now, and everything is done properly, especially in the township, the coupons must be arranged properly, don't talk too much to the agent, understand?"

Ordered some things, Lu Feng didn't want to say more, Zhu Lidong is still very capable in terms of market layout, after Zhu Lidong left, Lu Feng asked about the situation in the factory, and learned that the money had been called to Liucheng, let Zhang Fengxia busy herself.

Zhang Fengxia walked to the door and suddenly thought of something, turned around and said: "Recently, there have been many invitations to dinner parties in the local area, and I have refused them all for you, but the local chamber of commerce will hold a New Year's ball, please go." ”

Ball?

Lu Feng was afraid to hear these two words now, he really couldn't stand the atmosphere of the old disco, and waved his hand and said, "Don't participate!"

"But the people in the business department want you to participate, some of our local suppliers will go, and based on the local area, you not only need to deal with the market, but also have to deal with suppliers!" Zhang Fengxia walked back and said with a smile: "I think the local chamber of commerce should be a young talent like you as the president to have a future." ”

"Don't be a sycophant!" Lu Feng leaned back in his chair and pondered: "I think you are right, it's a pity that a talent like me should not be a president." ”

"Hahaha!" Zhang Fengxia was amused by him and said, "You're so shameless, then go tonight?"

Lu Feng nodded and agreed.

It's already March, the south is beginning to warm like spring, and the smell of the New Year is almost gone, but the local New Year's ball has just been held, and the biggest thing this year for the local chamber of commerce is the arrival of Lu Feng.

This outsider is like a dragon crossing the river, which has brought a lot of impact and topicality to the local business community.

In a whole day, Weipuda TV has completed the basic coverage in the local area, and there are sales points in major towns and villages, and at the same time, advertisements in towns and villages have been overwhelming.

A large factory of more than 5,000 people, in the face of such a small market in the city, can be said to be killing chickens with a knife, but in the evening, the data of all parties are summarized, and the sales volume of this day is still zero.

The atmosphere in the conference room has almost solidified, the market did not open on the first day, and it is understandable that one was not sold, but it is a little too much to say that one was not sold in two days.

"Mr. Lu, we think it's better to reduce the price, at least it's about the same as the price of 27 inches of those brands. The marketing manager spoke.

"It's not a matter of price!" Lu Feng felt that it was too difficult to break through the zero outside, so subsidize it, let the insiders buy it, and said: "You notify me to buy our TV subsidy of 1,000 yuan, which is limited to tomorrow and the day after tomorrow." ”

The marketing manager took a deep breath and stopped talking, he felt that he couldn't do it for long, according to Lu Feng's nonsense, it wouldn't take long to go out of business.

"We've already started production, and now we've got more than 2,000 TVs piled up in the warehouse, so let's stop production first. ”

"No, continue to produce, and at the same time debug the other two assembly lines, put into production as soon as possible, our market prospects are very good, don't run out of stock, and at the same time do a good job in external market expansion." Lu Feng looked at Zhu Lidong and said, "You have to hurry up on this matter." ”

Zhu Lidong nodded stubbornly, regardless of whether the local market can be opened or not, let's expand to other identities.

"The plan for transportation has been finalized in the past few days, and several provinces have been identified and will be on your desk tomorrow. ”