Shen Mengxi didn't quite believe it, and asked with wide eyes: "Really?"

Lao Zhao nodded: "Of course... Our "Great Wall" and "My Motherland and Me" are all key support projects of the X Department this year... Don't you know?"

""My Motherland and Me" was selected, I can understand..."The Great Wall" can also be selected?"

"Of course 'The Great Wall' can be selected, this is a blockbuster, a Sino-American co-production, the first Chinese-dominated blockbuster, a cost of more than 100 million US dollars, a heavy industry film, a global distribution..."

"Okay... I see!"

Shen Mengxi understood...

Before entering the market economy, we were a national system!

What is a national system?

It's about doing one thing all over the country.

Now only sports competitions still adhere to the national system, and film distribution has long been marketized!

However, some big projects, such as the release of "Hero", are still top-down - when "Hero" was released, many audiences were organized by units at the beginning, and in the early days, the box office was raised in this way to attract more self-paying audiences to the theater...

This is the truth, there is no need to pretend to be confused, at that time, there was a controversy between full-price and half-price tickets in the print media!

Including the release of "Ambush on All Sides" and "Wuji", they are all distributed nationwide - the film schedule accounts for 100%...

"Wuji" met "If Love", and Wu Junru bombarded "Wuji" in Hong Kong to bully and dominate the market!

Then you have to analyze from the perspective of the market economy, "Wu Ji" is indeed bullying the market, it is released, and all the films have to make room for it - "If Love" was on the mainland for two weeks, and the box office was very good, but on the day of "Wu Ji", there were 11 halls in a theater, and none of them were left to me overnight. I was sitting 60% of the audience yesterday, and today there is not a single hall...

But judging from the national distribution, it's a very normal behavior - what did it do here before!

Chen Kexin is also a master who is good at learning, he did not complain about these, but learned the essence - the play must be big enough!

After "Casting a Name", it cost 300 million to make a blockbuster.

It's a pity that I ran into "The Assembly"...

Of course, with more and more players entering the market, it is impossible to blatantly engage in this kind of "welfare" in the current environment!

The national distribution is just a dream story!

However, if you can get support from above, the intensity of propaganda, then needless to say, from top to bottom, all-weather bombing!

No, CCTV immediately arranged a news broadcast...

......

"The shape of the monster, the first part we chose gluttony, because it is the most famous of the ancient monsters in China, it starts from the bronze pictures and texts to the present, to the patterns on the yuan. ”

"According to our expectations, the second part can be on Chaos, Qiqi, and Hanqi... Gather the four ancient murderers!"

"In terms of imagination, our culture has a long history, and it is much stronger than Hollywood, which only knows how to jerk off!"

"Ahem..."

"It's okay, it's recording anyway, you guys watch the editing!"

In the studio of "The Great Wall", Shen Mengxi talked eloquently to the CCTV camera...

It's not an interview, or a minute or so, let Shen Mengxi introduce "The Great Wall"...

"Why is it the Great Wall, first, there is no human architecture in the world that has been continuously built over 2,000 years, and it is also one of the longest-serving and best-preserved buildings that has been in function so far! Why can it be passed down? The object of the Great Wall is the entire nation, while most of the objects served by the other seven wonders of the world are individual monarchs who rule centrally, and have no social significance and public value. This is an important reason why our nation has survived to this day, and the Great Wall has such a symbolic meaning;"

"Second, when the nation is in peril, it is hundreds of millions of people who gather in flesh and blood to form a new Great Wall. Therefore, in 1949, the Chinese nation was marked by the raising of a five-star red flag, and the Great Wall was written into the national anthem, and the country began to become extremely powerful! The Great Wall has taken on a new meaning!"

"Third, let's calculate an account, there are 2 million foreigners who climb the Great Wall every year, and after the film "The Great Wall" is released in North America at the same time, it is expected that the number of moviegoers worldwide will reach more than 100 million, which is equivalent to the total number of foreign tourists who have climbed the Great Wall in 50 years, and it can also be regarded as an international cooperation for Chinese culture to go out. ”

......

To be honest, even without the blessing of CCTV, the publicity of "The Great Wall" can be called national!

At $120 million, it is the highest-cost Chinese film to date;

It's the biggest co-production Hollywood has ever produced with China!

It is also the first Chinese-themed film directed by director Shen Mengxi...

With a three-year preparation + production cycle, there is plenty of time for publicity and material delivery.

Posters and TV commercials, which are customary in the Western market, have been running since three months before the release...

Netflix's "The Wind Rises", with an IMDb score of 8.4 points, and more than 3,000 people rated - all of them are running for Uncle Long!

I don't know how many people don't know how many people watch it, but Netflix sent an email to Shen Mengxi, hoping to introduce a few more domestic dramas, Shen Mengxi sent an email to Lao Zhao and asked him to choose a few dramas, there is only one premise: except for Qing palace dramas!

For domestic publicity, the producers of "The Great Wall" released more than 60 customized short films for online play, as well as a traditional trailer, a preview trailer and three MVs.

Since April 1, the trailer has been playing pre-show in Chinese cinemas, covering almost all the major local and Hollywood films.

On May 20th, the spin-off web series "The Wind Rises" was launched...

—————

At the beginning of June, this ten-episode web drama was edited into 20 episodes, which was broadcast on the CCTV TV drama channel...

In addition, the filmmaker smashed 50 million to make up for Maoyan's tickets, and Maoyan itself smashed another 50 million to occupy the market...

From June 4th, "The Great Wall" will be the first to be released in advance in 201 IMAX theaters across the country - only in IMAX theaters, hunger marketing, word-of-mouth marketing.

——The word-of-mouth spread of a large number of fans on Douban and Time.com "tap water", which made the film's word-of-mouth ferment and rave reviews...

There is no doubt that it is the navy army that leads the rhythm.

Speaking of which, it will be screened in advance, and every movie will be done before it is officially released.

For the sake of early publicity.

If you don't show it to others, how will others know what is better about your content, and some media people will be invited to watch the movie promotion. It is also for the purpose of sending articles for publicity.

Of course, nationwide screenings like "The Great Wall" are a minority, mainly because the IMAX version is not good for piracy, and the quality of "The Great Wall" itself is really good, especially the IMAX version, the special effects are amazing!

It really has the effect of subversing imagination!

In two days, 45 million box office was won nationwide - no doubt, all of them were full!

This achievement gave the distributor a lot of confidence, on the 6th, the "Great Wall" press conference, in the face of domestic media interviews, Shen Mengxi said his box office prediction:

"I think the mainland box office should be 15~2 billion!"