(Let's pay attention to "Liu Yifei's Dream Age" in the comment area... ）

At that time, the criticism of "Hero" mainly focused on 'singing praises for tyrants and condescending to servility.' ’

In particular, Jin Yong commented on "Hero": fundamentally cannot agree with the values of "Hero".

——Director Zhang Yi's first time directing a large-scale production with the theme of "chivalry" attracted such deep criticism from the "grandmaster of chivalry"; Director Zhang's understanding of chivalry is really unbearable!

"Hero" values: kill the tyrant, the world is in turmoil, and the people's lives are as cheap as grass! True heroes promote peace in the world, and the people live and work in peace and contentment!

What's wrong with that?

But at that time, it just wasn't right!

As a result, "Hero" became a film that was denied because of values.

Think about a recent movie that has met with the same treatment?

Forget it, I'll just say the answer: "Wolf Warrior 2"!

......

"Actually, it's easy to make a profound film, but how to make the work profound? Criticizing reality! Criticizing society, criticizing politics, and even criticizing oneself, criticizing religion, and criticizing all things is the most reflective thing. I really think there can be a movie like this, but it shouldn't be mainstream,"

"The global popularity of American blockbusters depends on three things, big production, high concept, and big investment!"

Dou Wentao: "I heard that the director of the project "The Great Wall" was not you, American director Edward Zwick?"

His masterpiece The Last Samurai... Do you remember that movie?"

Dou Wentao: "Tell me." ”

"There's nothing to say, the hero kills his husband, stabs his brother, and finally soaks in the widow... The "Great Wall" written by him is also this routine!"

"Huh?"

"That's why I'm going to take it myself!"

"But there is a problem in choosing a director!" Shen Mengxi then added: "The United States chooses a director, this kind of popcorn commercial film has a basic plate, and the global box office must exceed 100 million US dollars!"

"A third of the money for this film comes from Hollywood, and you have to count on them to help with the global distribution... There are more than 100 million dollars in the world, except for Zhang Yi, and I am the only one left! ”

After a pause, Shen Mengxi said again: "Actually, there is a certain director Zhang Yi, but you can't look for him for everything, he has his own film plan." ”

Dou Wentao nodded and asked a question that everyone was most concerned about: "With such a big investment in "The Great Wall", what is the benchmark point for recovering costs?"

"The world has to pay more than $400 million to save the capital..."

"Is it difficult?"

"Of course, there is difficulty, so far in film history, in addition to the "Jurassic" series and "King Kong", the global box office of "Godzilla" has stopped at 350 million US dollars!"

The director reminded Dou Wentao to ask about "The Wind Rises", and the latter immediately said that he had received it, and then shifted the topic to the online drama: "... I heard that "The Great Wall" also has a spin-off web series?"

Shen Mengxi nodded: "Yes, and from the beginning, I only planned to broadcast it online!"

"Why?"

"The most important thing for online dramas is a function to broaden the boundaries, test the waters, so that the audience can have an acceptance of online dramas, including the artistic image in the play.

I think online drama is a particularly interesting direction, and online drama can have a more stylized attempt than movies, because its audience is younger and sees more and more updated things. The Internet says that movies are to C, online dramas should be to B, to C is still different from to B, it is still different, to C is more important to find the "greatest common divisor", so that more audiences can enter the cinema, and to B can try more fresh things, so that word-of-mouth has more fermentation, so we will explore more stylization of online dramas. ”

"Is it a way to make a profit?"

"No, there really isn't this, there are only ten episodes of online dramas, which belong to pump-type creation, and we sell to the platform as much as we cost and sell, and we don't make a dime!"

......

"The Wind Rises" has been launched on Tudou Video, and it will be officially launched on May 20th, one of the Tudou super web dramas...

And it's not the kind of mode where only VIP members can watch the whole movie at once - except for the last episode, you have to be a VIP to watch the movie, otherwise you have to wait five days!

Promotion, of course, the more people who watch the movie, the better...

According to the meaning of the producer of "The Great Wall", it is best not to set up a VIP even for the last episode!

Of course, this is impossible, Tudou Video introduced "The Great Wall" just to attract users...

After it was launched, the filmmaker, including Tudou Video, booked a hot search on Weibo for two weeks - on the one hand, of course, to promote the online drama itself, and on the other hand, to attract traffic to "The Great Wall"!

Shen Mengxi, Hu Ge, Guo Jingfei, Lin Gengxin, including Uncle Long, are the main forces of propaganda...

Da Tiantian is easy to be rhythmic, so let's wait for the movie to be officially released, and then let her join the publicity camp!

Back to the web series...

"The Wind Rises" is a diffraction drama, telling the story of the establishment and suppression of the shadowless army - the main line is the battle between the court and the court, and the civilian clique suppresses the military attaché.

There are two investors, Mengxi Studio and Sparkle Roll Film and Television Media, which are Uncle Long's company...

There's no way, "The Wind Rises" needs Uncle Long to appear, if it is settled according to the movie salary, he can't afford to pay such a high salary!

That would only allow him to join as an investor...

Even as an investor, he received a personal salary of 20 million!

Cheng Long starred in the online drama!

How big of a gimmick is this?

Traffic value, IP promotion...

20 million is considered a publicity cost!

Therefore, the actor's basic salary is 40 million, plus production, special effects, post-production, etc., 80 million filmed ten episodes...

On the first day of the broadcast of "The Wind Rises", the 24-hour hit rate directly exceeded 100 million...

Testimonials:

"Zhen Nima is generous, the costumes, props, framing, scenery, lighting, and special effects are all good, not to mention the plot, and the actors' performances are also amazing, and I am looking forward to the "Great Wall" movie!"

"God!"

"Dream Creek is awesome, don't explain!"

Hot searches include #Uncle Long has acted in a TV series#, #"The Wind Rises" is officially launched#, #神作诞生#...

————

As expected...

After all, there are really not many domestic dramas that can be watched in the past two years...

Especially for costume themes, that's even less!

Although there is no "Palace Lock Heart Jade", Yu Ma still relied on another Yu-style aesthetic thunder drama to open up the relationship with Mango Channel - the big red and green Abaose began to fill the small screen.

At this time, the low saturation, cold tone, and simplicity of "The Wind Rises" are quaint, and the picture is like a scroll, which is naturally very popular!

Before Shen Mengxi and them could play on the online drama, there was news from Lao Zhao: "The TV drama channel wants to introduce "The Wind Rises and the Beam"..."

"Huh?"

"It's true!"

"We've only had ten episodes, and we've already launched the potato video..."

Zhao Jinsong explained: "I paid a lot of attention to "The Great Wall", after all, it is the first real Sino-US co-production, of course CCTV said it!"

Shen Mengxi complained: "Just express it, just invite me to the news network to publicize, what's the use of buying an online drama, CCTV's ratings are not high!"

"Immediately, the news network will come!"