Chapter 639: Realistic Cases
Guan Linshan used to work for PricewaterhouseCoopers, a foreign-funded intermediary agency that attaches importance to hierarchy, and has worked there for three or four years, of course she knows that there are other truths, Ye Jiayi is the general manager of Changda Group, she is a novice who has just come to the unit, even if it is the daughter of the chairman, it is impossible to work in the same office as the general manager of the company.
Being able to say such naughty words shows that Guan Linshan has a very good impression of Ye Jiayi, and hopes that the other party will regard her as a junior and sincerely teach her management knowledge and experience. But her words startled her father Guan Yuntian, thinking that she didn't know how to be polite and didn't know how thick the sky was.
After listening to the explanation, Guan Yuntian understood that his daughter wanted to worship Ye Jiayi as a teacher, but this was a bit unorthodox, how could he have a name, he thought about it, and then said: "Your idea is not bad, or else, I will give you an office, and your position will be called the secretary to the general manager." β
Ye Jiayi smiled after hearing this, "What kind of position is this? Shanshan was an independent auditor of the project in the original unit, is a general manager secretary like a word? I think it is better to set up the post of assistant general manager, then she looks like an executive." β
Guan Yuntian felt reasonable, "Well, then that's it, Shanshan is the assistant to the general manager, and an office is set up next to it." β
"After working with me for a while, once you are familiar with the manufacturing industry, you still have to turn to understanding the whole company's business. Ye Jiayi suggested.
In the afternoon of the same day, Ye Jiayi informed the human resources department that the company decided to appoint Guan Linshan as the assistant general manager, and asked the human resources department to issue a document on this appointment and notify the grassroots management units.
Seeing the documents issued by the Human Resources Department, the employees discussed: "Mr. Guan's daughter is studying financial management, and she also interned in the company's finance department a few years ago, why didn't she work in the finance department, what kind of assistant to the general manager?"
"You don't understand this, right, people are going to take over the chairman's class, what are you doing in the finance department? The assistant general manager can be familiar with the work of the whole company, and in the finance department, at most he will be a financial director in the future. β
"Well, it seems that this is what it means, Changda Group was founded by Mr. Guan, and his daughter's succession is also justified. β
"Of course she should take over, but does she have the ability? I don't think it's so easy for a person who studies financial management to be in charge of such a large Changda Group. β......
After a long time, these discussions inevitably reached the ears of the parties, but Guan Linshan didn't pay attention to them, she always followed behind Ye Jiayi as always, learning the other party's working methods and observing the other party's tricks to solve practical problems.
In order to cultivate Guan Linshan's work ability, in addition to teaching by word and deed, and solving the problems encountered at the grassroots level, Ye Jiayi always took her with her to let Guan Linshan participate in it as much as possible.
One morning, the sales manager of Changda Group Pharmaceutical Company came to Ye Jiayi's office, "Mr. Ye, I have something to report to you." β
"Oh, what's the matter? in such a hurry. β
According to the information fed back by the sales staff from the market, the specification of a hypoglycemic drug has changed, and now a 25mg package has emerged in the market, while the product of Changda Pharmaceutical Company has always been a 50mg specification.
"How did this happen, and how long has it been?"
"It is said that most clinicians tend to prescribe 25mg, the advantage is that patients are more flexible to take, with the guidance of hospital prescriptions, the small size products of major pharmacies are also selling better, and our 50mg large size products are not as good as before. β
"Oh, I see. β
After the sales manager of the pharmaceutical company left, Ye Jiayi called Guan Linshan to her office, "You sit down, there is something just for you to participate in the decision-making." She recounted the changes in the specifications of the drugs.
"Under normal circumstances, what should I do when I encounter this kind of thing?" asked Guan Linshan.
Ye Jiayi smiled, "I want to ask you, according to your understanding, how do you think such a problem should be solved?"
Guan Linshan looked at a loss, "To be honest, I don't know what to do." β
"It doesn't matter, just according to your ideas, whatever you want, there is no ready-made answer to this kind of question, anyway, it is a discussion, even if it is outrageous, it doesn't matter. β
Ye Jiayi believes that this kind of real-life case is much more vivid than the content in the classroom and textbooks, and when she was an MBA student at Duke University, professors liked to analyze cases like anatomy with students. Since Guan Linshan wants to learn management experience from herself, such an opportunity must be cherished.
Guan Linshan felt that this was Ye Jiayi's deliberate test of herself, but she also knew that this approach was very helpful to improve her work ability, so she thought about it, and then said: "Since small packaging is a new demand trend in the market, Changda Pharmaceutical Company has also changed to small-sized packaging." β
Ye Jiayi nodded in agreement, "If the situation reported by the sales manager of the pharmaceutical company is true, we must definitely follow the trend." But what do you think is the right thing to do?"
"This ...... I really don't understand. Guan Linshan looked a little embarrassed.
"Didn't you say it, the two of us are just discussing, and we can talk about it casually. β
Guan Linshan said tentatively: "If you are ready to change the specifications, first seek the opinions of the technical department, make a budget, report to the above for approval, and then hand it over to the relevant departments for specific implementation." β
"The general process is pretty much the same, but the details need to be added. According to the practice of technical transformation projects, the first step is to verify whether the situation reflected by the sales department is true, and on this basis, prepare a reliability report and submit it to the group company for project approval; the second step is to communicate with the technical department, let them come up with a technical transformation plan, and make an investment budget according to the technical plan, in the actual process, the first step and the second step are often interspersed; the third step is to organize the bidding of equipment and projects, and then implement them until the completion and acceptance. Ye Jiayi said.
"Why do you need to verify the reaction of the market authorities?
"There is no such thing as trustworthiness here, even if it is a technical transformation project, it is necessary to conduct market research, which is the first thing that must be done in any project. β
"Who does the market research?"
"The market is one of the most critical factors in the success of a project, so market research must be as accurate as possible, of course, everything is relative, who does market research can not guarantee 100% accuracy, however, the research work must be led by the project leader, and the technical and sales department personnel participate. β
"Who is the project leader, and how is the project leader determined?"
Ye Jiayi paused, "For example, on the side of the physical manufacturing industry, high-capacity batteries, pharmaceuticals, auto parts and waste battery recycling, etc., are all my project leaders. β
"In this case, the project leader is too important!"
"Of course it is important, whether a project can be successful, whether the construction process has caused waste, whether the construction period can be guaranteed, how the quality of the project construction, these questions are all related to the person in charge of the project, do you say it is important?"
"As far as the technical transformation project of drug packaging in front of you is concerned, who are you going to let be the project leader?"
"This ----," Ye Jiayi was asked, she thought for a while, "This is a question that just appeared, such a small project, who will be the project leader? β
Indeed, whether to do technical transformation or not? When to start doing it? There is no word in the eight characters, how to determine the person in charge of the project!
"yes, I'm probably a little naΓ―ve with this question, what should we do next?"
"Follow the above process, step by step, do market research first. Ye Jiayi said.
"Someone has to take the lead in the market research, right? Who do you want to organize the research?"
"This ...... It seems that I have to organize the research, if I can't spare time, then let the sales director Mr. Shen take the lead. Ye Jiayi smiled helplessly.
"Can I participate in market research?"
"Of course, I'm telling you about it, I just want you to be involved, as long as you're interested, you can participate every step of the way. However, market research requires a business trip, so don't be afraid of the hard work!"
"Before market research, do you have any goals? For example, where to go to research, can't you go all over the country? How to choose a destination?" Guan Linshan has too many things to learn.
"China is so big, even if it doesn't stop, it will take at least half a year, this method is too stupid, and there is no market research to do. According to the suggestions of the sales department, we will select several major pharmaceutical wholesale markets in important areas across the country in combination with the key market areas over the years. Ye Jiayi said.
A few days later, Ye Jiayi took Guan Linshan and two salesmen from the sales department to go to several major drug wholesale markets in China to do research, through visits and exchanges with more than 30 wholesalers in several major markets, they concluded that the small packaging specifications of the drug are a development trend, in the real market, 50mg and 25mg two specifications coexist, but most wholesalers admit that the shipment of small-sized drugs has indeed increased in recent months.
Three weeks later, Ye Jiayi and his entourage returned to the unit and reported what they had learned to Guan Yuntian.
"How much investment does a pharmaceutical packaging line need, and what is the floor space?"
"The previous price was about five million, covering an area of land, and there was still space in the existing packaging workshop. Ye Jiayi knows the situation well.
"Then there is no need to hesitate, since the two specifications on the market coexist, and the investment in the packaging line is not much, keep the existing packaging line, and then invest in a small specification packaging line, the problem will be solved?" Guan Yuntian suggested.
"But what if the market for small packages isn't as good as it seems?"