Chapter 0131: Jianghu
Mr. Zong naturally knows this technique very well, the problem is that toads don't bite, but disgusting people, today they have been disgusted enough.
In this whole day, Lu Feng not only made the business world boil, but also affected the entertainment industry, under the effect of the fan economy, some girls who like the four kings became the first batch of buyers of Jiamei food.
The external phones of the major factories of Jiamei Food rang non-stop, I don't know how many goods were sold, there were a lot of calls, and all kinds of interviews came.
Lu Feng answered a lot of phone calls throughout the day, all of which were all good news and new products, and at five o'clock in the evening, the office phone rang.
"Who?"
"It's Mr. Lu, right?" was Mr. Zong's voice on the other end of the phone.
Lu Feng raised his eyebrows, he was a little surprised that Mr. Zong called at this time, but he was able to calm down and wait until now, and it is estimated that there will be no less meetings, Lu Feng knows that today's Wahaha should be about to explode.
"It's me, who are you?"
"I, Zong Qinghou. ”
"Mr. Zong, today is really a double happiness, why did you call me?" Lu Feng said with a smile.
"Mr. Lu, I'm older than you, it's no problem to be your uncle, you still have a long way to go in life, don't jump left and right in some gray areas, just do business well, I'm older than you, I don't want to be like you." ”
"What you said is a bit heavy, everyone is a businessman, each by his own means!"
"Then you're serious about advertising. ”
"I don't have any money!" Lu Feng said very simply: "I have the money, I do this?" Let's get straight to the point, you can't get rid of me, now Wahaha is famous in the country, I don't stick to you, who am I sticking to?"
On the other end of the phone, Mr. Zong was a little stunned by Lu Feng's openness, and was stunned for a while and sneered: "You are shameless and upright." ”
"I'm a real villain, you want to get rid of me, it's not that easy. ”
"Yes, then kill you, it just so happens that you need a factory in the north, since you forced me to make a move, then don't blame me for being unkind to your back, to be honest, in my eyes, Jiamei Food is too weak, even if you use some means to get some factories, it is still very weak, in the list of emerging food private enterprises, although you rank second, but the gap between the second and the first, sometimes greater than the difference between heaven and earth. ”
"Then let's touch it. ”
"Okay, wait. "The phone hung up.
Lu Feng pressed the hang-up button only to find that Gao Zhiwei and a group of executives walked in without knowing when, obviously hearing everything on the phone.
"Mr. Lu, are we sure we want to go with others? Besides, the endorsement of the Four Heavenly Kings still feels hanging. The marketing manager was worried.
"If there is a lawsuit, there will be a lawsuit, and the four of them will be called the Four Heavenly Kings? Lu Feng asked, "Is the sales data out?"
"No, this kind of data is difficult to track, but the data given by the six factories, the total distribution volume in the past two days, 1.4 million bottles, the total sales of other small snacks exceeded 2.3 million, and the market is still expanding, the marketing department estimates that the small snack market is about 20 million, and the small canned food market is between 100 million and 500 million. ”
"If I continue to buy the newspaper page in Hangzhou tomorrow, I will write that the sales volume of Jiamei Food has exceeded 10 million bottles, and it can circle the world when connected. ”
"Isn't that too much publicity?"
"If you want to do it, you will do it, and at the same time tell all the factories that they will accept interviews with newspapers and TV stations, and let them remember a sentence, and they will not be shocked to death, and they will talk crazy. Lu Feng looked at the manager of the marketing department and said: "There is also the matter of the Four Heavenly Kings, don't say that you are dead in one sentence, just go back and forth, today with the Four Heavenly Kings, tomorrow with the Four Heavenly Kings, play for a few months, let's pay him a sum of money, understand?"
"Yes!"
"To create foreign products, to create the four heavenly kings to eat our products, implying to the general public, our products are special products, find a few people, put on white coats, take a group of photos in the laboratory, get some chemical symbols, to learn to use mysticism, ordinary people can't understand, he will feel high-end. ”
"Okay!"
Lu Feng's set of marketing methods is definitely ahead of its time now, and the current TV commercials are all about shooting a factory, looking for someone to hold the product and say directly, what to buy, it is very simple.
If the current marketing is a simple girl, then Lu Feng is an old rascal.
"This canned food doesn't seem to sell well. Gao Zhiwei muttered in a low voice, according to the sales volume of small snacks in the factory, such a big pomp and circumstance of canned food, today's sales feel really average, and 1.4 million bottles have not been snapped up.
Gao Zhiwei has been in two companies, a Wahaha, a Jiamei Food, the products of these two are selling crazy, and there are only these two in the country, if the small cans are robbed like crazy, they will sell 1.4 million bottles on the first day, and it is estimated that the whole people will be well-off.
"Don't worry, let the ads fly for a while, tomorrow's things will be done, and get off work early." Lu Feng stood up and packed his things.
Lu Feng's sales of small cans are estimated to be about 30 million bottles, because this year's Wahaha nutrient solution is also the same amount, and 16 factories produce these, as well as small snacks and products developed later.
The area of the sixteen factories has all been developed, which is enough to support a food group of tens of billions, and Lu Feng's design for Jiamei Food is in accordance with the requirements of 30 years later.
At seven o'clock in the evening, the lights in the Wahaha conference room were still on, and the senior management already knew that the past two days had not been peaceful, as if it was not a matter of the market, but a matter of competitors.
"After the meeting, the marketing department will do a good job and notify the agents over there to do it. Mr. Zong stood up and looked not good-looking, and walked out of the office directly.
Everyone is muttering and discussing, originally this year's production kept up, but I didn't expect to kill halfway to bite the gold, I'm afraid I'm busy recently, especially the marketing, public relations, and publicity departments.
Early the next morning, on the way to the factory, Lu Feng bought a newspaper, but he didn't see the effect of his **, but was blown up by the other party first.
City Daily, the front page headlines are printed with huge words, Wahaha is coming, are you ready?
Lu Feng looked through several newspapers and magazines, all of them were like this, the boss smiled and smoked a cigarette and said: "It's like this today, don't look at it, you can read the second page, this is all bought by the rich boss for advertising, and there is a line of small words below, which is quite interesting." ”
Lu Feng took a look, and there was a line of small characters at the bottom, which read: I'm here, are the local small food companies ready?
"I've never heard of this Wahaha, this name is interesting. ”
"Southern enterprises, you haven't bought that nutrient solution for your grandson?"
"Isn't it good?"
"It's delicious, but recently the canned food of Jiamei Food is very delicious, it melts in the mouth, and it is just right for children to eat. ”
"What do you mean by that little print?"
"What can there be, for Jiamei Food, Mr. Jin Yong said Jianghu, what are Jianghu? Where there are people, there are Jianghu, and there are not only people in the business world, but also interests. ”
"I'll see!"
Seven or eight big men gathered in a heap, turning into curious babies.
Lu Feng looked at these people like this, muttered a word of bad morals, threw the money on the stall and got into the car with the newspaper.
At the same time, a similar scene was also staged on the streets of Hangzhou thousands of miles away, but a group of people gathered around and muttered, what is this Jiamei food doing, why did it publish newspapers for two days in a row, as for its products, I really didn't see it.
Lu Feng arrived at the factory and put the newspaper on the table, pondered for a while, and when everyone went to work, they were all called to the office.
"It's already started, and what we need to do next is to hold the local market firmly in our hands, and then find a way to expel Wahaha. Lu Feng smashed the newspaper on the table and said in a deep voice: "It can't be because it's a baby, we won't clean it up, I can't enter its market for a day, it has to get out of my market." ”
"In the morning, I received a call from Du Qifeng that some of their agents in Xiaoshan had problems, and the products were seized, saying that the sampling inspection was unqualified. ”
"Got it!" Lu Feng was expected of this result, and the other party said that if he wanted to do it seriously, that is, to die.
"Report to the local industrial and commercial bureau, and check it, even if there is no evidence, you have to detain the product for a period of time. Lu Feng looked at the crowd: "For small cans, we must vigorously promote them locally, and the market share must go up." ”
"I personally ran the market, and Mr. Lu was relieved. The manager of the marketing department assured.
In Wahaha's office, the newspaper has been placed on the table, and there is also an entertainment newspaper, the signing company of the Four Heavenly Kings has discovered the endorsement of Jiamei Food, and it is said that it is preparing to sue, this matter is in an uproar in the entertainment industry, because at this time, the Four Heavenly Kings just revealed that they want to leave the signing company.
Some small newspapers privately said that this is the work of the Four Heavenly Kings to explore their way for themselves and take it privately, anyway, the four big characters of Jiamei Food are extremely hot.
Mr. Zong looked at the newspaper, he knew what Lu Feng wanted to do, and wanted to use the lawsuit with celebrities to pull back and forth, and keep exposing to gain popularity.
The first hand has already driven Jiamei Food out of the local area, and the next is the second hand, he made an appointment with the local newspaper in the morning, and the popularity of the Four Heavenly Kings Lu Feng can rub it, and he can rub it.
He wants to help the Four Heavenly Kings fight a lawsuit, and at the same time he wants to scold unscrupulous companies like Jiamei Food.
In the morning, the marketing department went to the industrial and commercial bureau to report it, but was prevaricated back, although Jiamei food is very large in the local area, but it is not as big as Wahaha in the local area, and the impact is limited.
When eating in the cafeteria at noon, Gao Zhiwei said that he should go for a run, Lu Feng stopped it, let's go by himself, he wants to make Wahaha feel pain!