For his mother-in-law's family, Lu Feng felt like that, although he was the same to Jiang Xiaoyan, but it was impossible not to contact him if he broke his bones and tendons.

And Lu Feng also felt that it was time to send some money back to his family, his parents were still farming in the village, and gave them some money to improve their lives.

Now Lu Feng is not rich, most of the money is in the company, and at the end of last year, he divided some money, and he spent almost it.

"When this round of busyness in the factory is over, I will take out 300,000 yuan, your mother's family 150,000, my mother's family 150,000, as for your two brothers, it is impossible, as for my mother, you go and give it, don't say that I have made the factory bigger." Lu Feng knows that there are few best relatives in anyone's family.

He has several uncles whose combat strength is not much weaker than Jiang Xiaoyan's two elder brothers, and now at this critical time, Lu Feng doesn't want to be entangled by a bunch of people.

"You get busy first, I'll call my mom today to tell you. Jiang Xiaoyan saw that he was a little tired, and said, "You go to the factory, I'll send Duoduo to the kindergarten." ”

Lu Feng nodded, ate and went to the factory.

Everything starts to accelerate today, the phone calls are non-stop every day, the major factories are recruiting people rapidly, three to five meetings a day, everything is within the scope of discussion, every situation, every accident has surprised many people.

Zhang Fengxia gradually integrated into it, holding a bunch of documents every day, and changing into a suit of Jiamei Food's work clothes, the whole person is a lot more capable, has a lot of insights into some business things, and also has different ideas.

The assembly line has settled in six factories, and there will be a tough encounter between the north and the south in the first year of the nineties, and Wahaha seems to have felt the crisis, and the production capacity is exploding, and some supermarket shelves in the northern provinces have begun to appear.

At the same time, Wahaha is in contact with CCTV people and wants to give itself a blockbuster blow, but the price gap is a bit big, and I am afraid that it will not be appropriate to talk about it for a while.

On March 19th, spring returned to the earth, not to mention that the south has been lush, even in the north there are small grasses drilling, and now the spring breeze is particularly manic, often yellow wind all over the sky.

Lu Feng rushed back from a business trip in North China, just now he attended the opening ceremony of the factory, did a ribbon-cutting, now except for the factory under Du Qifeng, has been fully started, the product line is all opened, from raw materials to packaging.

The car stopped at the gate of the factory, Lu Feng entered the factory, everyone's face was full of exhaustion, but it was extremely excited, Lu Feng entered the office and said: "Production has begun, now there is only the front line left, how about Wahaha nutrient solution in the past two days?"

"The product supply capacity has come up, and I heard that we are going to supply new products recently, and I feel that our product formula has leaked. Gao Zhiwei said nervously.

"Give it to those branches, it will definitely leak. Zhang Fengxia said on the side.

"Small problems, if he dares to use it, I will dare to sue, as if I can't get his nutrient solution formula, everything is ready. Lu Feng sat in his position and took a deep breath, and his heart was indescribably excited at the moment.

In the food ranks, in the early nineties, Wahaha was the existence of sweeping everything, even Coca-Cola was not enough to see in front of others, the Arctic Ocean, Gao Lego, Jianlibao, etc., are local products after all, and they have not swept all, as for Jianlibao is a later thing.

The food enterprise war began around 95 years, this war from the south to the north, competing for every inch of the market, Jinmailang Group, White Elephant Group, Wahaha Group, Master Kong Group, Uni-President Group, which is also mixed with some local enterprise groups.

These groups have an obvious characteristic, with a long product range and wide coverage, covering all aspects of instant noodles, snacks and drinks.

The appearance of Lu Feng is equivalent to a blow to the head-on Wahaha, and now this battle is about to detonate.

Lu Feng picked up the phone on the table and called Du Qifeng.

"Mr. Lu, what's the matter?" Du Qifeng's voice on the other end of the phone was very dull.

"Other factories have already started production, can you produce in the next two days?" Lu Feng asked.

"No problem in two days, now it is in the shop sales channels, and the current agents have been paved to Anhui, invaded several cities in Zhejiang. ”

Lu Feng heard his progress with a smile on his face, and said: "That's good, we will start preparing for production in the next two days, and my request is to update the sales data in real time!"

"Okay. ”

Hanging up the phone, Lu Feng pondered for a while, to make sure that he thought of everything, the first step must be to establish the brand, the main positioning of small cans is high-end, healthy and nutritious.

In terms of advertising and marketing, Lu Feng mainly benchmarked the small pots of tea in the previous life, first of all, it was used for gifts, visiting patients, children's food, etc.

"Mr. Gao, do you know the newspaper in Hangzhou?" Lu Feng asked.

"Yes, what's wrong?"

"The day after tomorrow, Director Du will start production, we will start in an all-round way, the day after tomorrow I will buy all the layouts in Hangzhou, just write a few words, Jiamei Food, redefine healthy food. ”

"It's ....... Gao Zhiwei felt Lu Feng's provocation, there are so many newspapers across the country, but they chose Hangzhou, this is not looking for trouble.

"Isn't it too high-profile? And people didn't say anything about competing with us. ”

"Touching porcelain marketing, isn't it?" Lu Feng smiled and said: "Just touch porcelain, just fight with him, quarrel with him, quarrel with him, quarrel and quarrel, we will be on fire, and in terms of spokespersons, notify them to give me the brands of the Four Heavenly Kings to stand at the door of major stores, focusing on publicity." ”

"We haven't signed the Four Heavenly Kings either!" Zhang Fengxia said embarrassedly.

"Can't you hang up without signing?" Lu Feng knew in his heart that the first shot must be fired, otherwise it would be enough to choke, and he must do something, even if he is sued every day.

Now the hot search is major newspapers and local news TV stations, a group of people can mumble about a newspaper for a day, what Lu Feng wants to do is to make Jiamei Food an Internet celebrity.

"The copywriting handed over before, what kind of royal supplies, is to touch the royal side and show dignity. ”

"Don't talk so much, which country is the farthest away from us, just say which country our oranges are imported, what EU standards, what health certifications, all of them. Lu Feng suddenly thought of something, patted his head and said, "Switzerland, just say it's Swiss." ”

Zhang Fengxia laughed when she heard it, a broken can, from so far away, is it enough for gas?

"I have only one request, the money is small, but the matter has to be done for me a little bigger. Lu Feng took the cigarette on the table and said: "It's come this far, we have no turning back, I'm not afraid of lawsuits, I'm not afraid of being scolded, I'm afraid that it will disappear quietly." ”

Some advertisements began to appear in major provinces from commissaries, supply and marketing cooperatives to supermarkets, and at the same time, canned food began to be put on the shelves, and snacks began to occupy major markets.

Two days later, billboards of the Four Heavenly Kings began to appear, with the words "Small cans, coming from afar."

It was also on this day that half of the newspaper layout in Hangzhou was bought out, with a gray background and a huge few words written, Jiamei Food, redefining food health, below is a line of small words, small cans, newly listed, and the next second will be in Hangzhou.

Early in the morning, in addition to a large number of newspapers, there was also a new market research report, not only Wahaha, but also Jiamei Food, a whole dozen, placed on the desk.

Mr. Zong arrived at the office at six o'clock in the morning, and the phone at his home was about to burst this morning, and they were caught off guard.

At the same time, the front pages of the major northern provinces are all starting at the Baodi Jiamei Food Factory, so to speak, this morning, Lu Feng occupied half of the headlines in China.

In the conference room, there were fifty or sixty people, all staring at each other's newspapers.

"I went to Xiaoshan yesterday, and I did put out the sign of the Four Heavenly Kings, and people said that there was cooperation, which is a major intelligence mistake. ”

The manager of the marketing department hurriedly said: "I learned that Jiamei Food does not have any money, these factories are completely given by investment promotion, and the annual income of his factory should be about 10 million, plus the raw material processing factory, give him 20 million, can afford to hire four people?"

"It's not okay for people to increase leverage, I heard that there are still ten factories later, we haven't talked about the CCTV advertisement, and people want to talk about the four heavenly kings. ”

"It may be fake, wait for the lawsuit, and then talk about this newspaper, what does it mean?"

"This person is just finding fault, we are more passive now, if we respond, it seems that we are bullied by a big factory, and if we don't respond, it seems that we dare not provoke, isn't this a scoundrel?"

Mr. Zong looked at the newspaper and said: "Okay, it's not interesting to respond back, his product release is a complete win, people don't want to be invincible in the world, let's ignore him, hold a press conference to the outside world, just say that for a small northern factory like Jiamei Food, we will take care of it in the market." ”

"And what if it's still provocative?"

"I have the phone number of the boss of Jiamei Food, and I will call him in the evening. Mr. Zong stood up and said: "It's all busy with yourself, step by step, the layout of the northern market as soon as possible, you can learn from Jiamei Food to take land, and first find an alternative factory production model." ”

Mr. Zong glanced at the newspaper, and threw it directly into the trash can angrily, his life was up and down, what kind of person has not been seen, not afraid of the rich, not afraid of the powerful, just afraid of the scoundrel.

Now it seems that Lu Feng seems to be the kind of goods that have no money and are difficult to deal with, and now Wahaha is in full swing, as long as he gets involved with himself, it is a natural advertisement.

It's like an unknown boxer, openly provoking and insulting the boxing king, if the boxing king fights with him, the other party will lose and say that I lost to the boxing king, and the boxing king doesn't care, he can scold every day, saying that the boxing king is a turtle with a shrunken head, and he doesn't dare to fight him.

After a long time, the public will think of him when they think of the boxing champion, this kind of is called porcelain marketing, bundle marketing, very shameless, but really save money!