Haitian business center positioning as a high-end shopping mall, not for the pursuit of anything high, for the positioning of the business center, the board of directors of Changda Group has convened a special meeting, executives believe that now e-commerce almost monopolizes the operation of low-end goods, in such a good location, decoration of luxury business places, only with the help of unique business culture and shopping experience, operating high-end goods, can be competitive.

If merchants who operate low-end goods are allowed to enter, under the suppression of e-commerce, the profits will inevitably be meager, and it will be difficult for merchants to make profits.

Rather than this, it is better to turn it away as soon as possible, so when the investment situation was not ideal, Lao Chu proposed to relax the entry conditions, but Guan Yuntian vetoed it.

"Mr. Guan, do you still want to implement the opening plan before and after the Spring Festival?" asked Lao Chu after his suggestion was rejected.

"It depends on the situation, if you can open it, you really don't have the conditions, and you don't have to force it, if you can't push it to March, or even next year's May Day, in short, you don't let small commodities enter. ”

According to Guan Yuntian's instructions, Lao Chu increased his investment in television and print media, which was previously limited to the scope of provincial capitals, but now he has made advertising to provincial media and satellite TV.

Although the advertising fee has doubled, it has received obvious results, perhaps satellite TV advertising has played a role, not only the number of businesses in the province has gradually increased, but also more than a dozen businesses from other provinces have called to consult.

On the eve of New Year's Day, there were 10 merchants from other provinces who decided to settle in Haitian Business Center, more than 50 merchants from various cities in the province, and the rest were merchants from provincial capitals, and the occupancy rate of merchants reached 75%.

This year's Spring Festival is at the beginning of February of the solar calendar, after New Year's Day, there are nearly 40 days before the Spring Festival, Lao Chu decided to increase his efforts to increase the occupancy rate of merchants to 90% before the Spring Festival, and the opening will not be a problem.

Lao Chu's eagerness to open a business can be understood, he, a manager abandoned by Fangyuan Holding Company, was forced to retire early by the original unit, and when he was depressed and depressed, Guan Yuntian recruited him under his command and repeatedly entrusted him with important tasks.

Working so hard, on the one hand, Lao Chu wanted to repay Guan Yuntian's kindness with practical actions, and on the other hand, he wanted to let those colleagues in the original unit see that he Lao Chu was not a bad breed, and as long as there were conditions, he could do a good job! The Haitian Business Center project of the original unit had become an unfinished project, and it was not that he Lao Chu was incompetent.

For this reason, Lao Chu found those merchants who had called to consult, but later had no news, talked to each other one by one, and even relaxed the conditions for the other party in terms of booth rental fees and business scope.

This trick really worked, and those merchants who were in a state of hesitation agreed to settle in the Haitian Business Center immediately. Half a month before the Spring Festival, the occupancy rate of merchants reached 90%, which fully met the opening conditions.

Lao Chu was excited, and immediately told Guan Yuntian the news, "Now the occupancy rate of merchants has reached 90%, Mr. Guan, let's open before the Spring Festival as originally planned." ”

"Is it?" Guan Yuntian was also a little overjoyed, "If the occupancy rate reaches 90 percent, of course it can be opened, but the recruitment and training of salesmen, as well as the preparation of merchants' purchases, etc., these tasks have not been done yet, right? Isn't it too hasty in time? If the time is too late, it doesn't hurt to push it back." ”

"Mr. Guan, the recruitment of salespeople began more than a month ago, and now the number of registered employees is enough, as for staff training, shopping mall salesmen follow up

The workshop operators of the industrial production are not the same, the work of the salesman has no technical content, only requires a sense of responsibility, a serious work attitude, and a little bit of commodity knowledge, I poached more than a dozen old employees from other shopping malls, let them help train new employees, it is estimated that they can work in a week. Lao Chu explained.

"The staff problem is solved, how are the goods prepared by the merchants? You can't control this, there are no goods in the shopping mall, what can you do if you open the business?" Guan Yuntian said.

"Now is not half a month away from the Spring Festival, if you agree to open, I will immediately notify the merchants to purchase, now different from the past, on the one hand, the goods are abundant, you can get the money to bring the goods in, in addition to the transportation is also convenient, some merchants can even drive their own to buy, that is not a matter of three or five days?"

Guan Yuntian thought about it, what Lao Chu said was not unreasonable, it seems that for the opening of Haitian Business Center during the Spring Festival, Lao Chu had already thought of these questions in advance, "If you think the time is ripe, then prepare for the Spring Festival opening." "Guan Yuntian said.

Really like Lao Chu analysis, it seems that the workload is quite large, it is very difficult to do, the task is broken down to each merchant, from the purchase to the arrangement of goods, less than ten days to complete! I thought that the arrangement of goods is a troublesome thing, Lao Chu will be experts designed the layout of the goods to distribute to each merchant, let them according to the requirements of the map to furnish, some merchants all the family together, one day to complete the layout of their own stall according to the requirements, even do not need to supervise, who is willing to highlight their own business characteristics.

However, several experts who were responsible for guiding the layout of the mall were very busy, and after the merchants finished arranging their stalls, they took the initiative to ask the experts to look at them in person, and the merchants were willing to give up until the experts could not find fault.

The recruited employees went to work ten days in advance, Lao Chu gathered the employees in the office area of the Haitian Business Center, led by the recruited twenty old employees with many years of experience, and divided these new employees into several groups for training.

Lao Chu asked Guan Yuntian for advice, "Mr. Guan, Haitian Business Center is ready, everything is ready now, only the east wind is owed, just wait for your order, you can open at any time." ”

"Mr. Chu, you are the general manager of the business center, and the opening time is determined by you, so I will not participate in the opinion. Guan Yuntian has never been very enthusiastic about this kind of thing.

"If this is the case, we plan to open on the 28th of the lunar month, and the time is set at 8 o'clock in the morning. ”

"Commercial shopping, it's not like that if you don't have an opening ceremony, I think you can put some firecrackers and fireworks to create momentum, and I think it's okay to make a speech or something, I think it's okay. "Guan Yuntian said.

"Mr. Guan, Haitian Business Center is a subsidiary of Changda Group, the shopping plaza is a large commercial institution in the provincial capital, the opening should not only make a big noise, I think we should also invite the leaders of the relevant functional departments of the provincial capital to attend, you are the chairman of Changda Group, you don't come forward to speak at the opening ceremony, it seems a little unreasonable, right?" Lao Chu has been engaged in management in Fangyuan Holdings, a large state-owned enterprise, and he used to be a person in the system, and he takes these things more seriously.

If it is a matter of the real estate industry, Guan Yuntian is reluctant to attend the ceremony and speak, because the leaders of functional departments related to the real estate industry will also attend the ceremony, and Changda Real Estate Company will inevitably have to deal with these departments if it wants to conduct business in the provincial capital, and have more contact with the leaders of these departments, which may bring some convenience to the future work.

The opening of the commercial shopping center, the leaders of the functional departments who came to attend, naturally related to the business

The field is related, because the main business of Changda Group is not business, Guan Yuntian is not a person who likes to socialize very much, and he has never been willing to take the initiative to contact irrelevant people and things.

However, Lao Chu's request is not excessive, as the chairman of Changda Group, the opening of a wholly-owned subsidiary of his own company, it is also common for people to come forward to speak and meet with guests. "Well, I can speak and meet the guests, but the protagonist of the opening ceremony is you, not me. Guan Yuntian said something to Lao Chu first.

After Lao Chu's intensive preparations, on the 28th day of the lunar month, there was not a trace of clouds in the sky, although the breeze carried a biting chill, but the sun sent soft warmth. On the wide square in front of the Haitian Business Center, colorful flags fluttered, a number of huge colored balls dragged bright red banners, swaying in the air, and on both sides of the main entrance of the business center, a long row of flower baskets were placed, and in front of the shopping center, colorful banners with different congratulatory units were hung.

At 8 o'clock in the morning, symbolizing the ideal of Haitian Business Center, 800 pigeons flying with wings and soaring flew into the sky, and the host of the ceremony announced loudly: "The opening ceremony of Haitian Business Center Shopping Plaza starts now!"

This was followed by a firecracker salute that lasted for about ten minutes, followed by a speech by the host Guan Yuntian, followed by a speech by the leaders of the local authorities, and the last link was the congratulations of the guest representatives.

The ceremony lasted 45 minutes, short and warm, after the guests received their souvenirs, Lao Chu, general manager of Haitian Business Center, invited the guests into the mall to come and guide, Guan Yuntian excused himself to have other things, and left the scene after saying goodbye to the important guests one by one.

Haitian Business Center Shopping Plaza from the preparation and operation, foreign investment, to the final opening as scheduled, the general manager Lao Chu has paid a lot of hard work, done a lot of work, which Guan Yuntian can see very clearly, in the Changda Group held after the Spring Festival at the last year summary and commendation meeting, the group company specially invited Lao Chu to the company's headquarters to participate in the commendation meeting, and was commended by the board of directors.

Lao Chu may never have dreamed that he, a person who was excluded from the original unit and retired early, was not only reused in the new unit, but also able to do a good job, as if he had rejuvenated.

During the Spring Festival holiday, I feel that time flies quickly, and in a blink of an eye, it is still the season of warm and cold, and Lao Xue, executive deputy general manager of Changda Real Estate Company, is preparing for the company's first real estate development project in the provincial capital.

One afternoon, when it was time to get off work, two men and two women walked at the gate of the office of Changda Real Estate Company in the provincial capital, "What are you doing? Who are you looking for?"

"We are the merchants of the Haitian Business Center shopping mall, looking for your leaders here, who has the final say?"

"Who has the final say here----, the doorman didn't dare to stop him, "This is generally Mr. Xue's final say, turn left on the second floor of the office building, and the third office is Mr. Xue's office." ”

The four of them walked into the office building, went up to the second floor and looked to the left, and sure enough, they saw a small rectangular wooden sign hanging on the door frame of an office in front of them, with "President Xue's Office" written in red letters on a white background.

When I got there, someone knocked on the door a few times and heard a "please come in" sound from inside the house.

Pushing open the door, the lady at the head asked, "Is this Mr. Xue's office?"

"Yes, who are you, and where are you from?"

The four of them entered the office, "Mr. Xue, we are the merchants of the Haitian Business Center shopping plaza, and we have some situations to reflect to you." ”