Shen Mengxi didn't expect this year's Chinese New Year stalls to be so difficult!

It's all blockbusters!

It's not just the ones listed above.

Jiang Wu and Hu Jun starred in the film "My Tang Dynasty Brothers" for the first time, which was released on November 20;

Wang Yuelun's "Panda Hero", released on November 20...

And then there's Mulan.

In the same period, it was not only "2012" that faced off, but also "District 9" and "Guinea Pig Agent".

On December 9th, there will be "Thorn Tomb": Jay Chou + Lin Zhiling;

"Fengyun 2": Guo Fucheng, Zheng Yimian, Ren Dahua, Xie Qiwang;

And then there's "Three Guns", "October Siege"...

It's too much, it's normal, you can't fight at all!

However, the more films there are, the more important word-of-mouth is!

This, we should be very clear about those who have experienced a bunch of Spring Festival stalls.

“... In terms of hard advertising and magazine placement, we have an advantage!"

Indeed, "Those Years", as Mengxi's first New Year's competition, changed the way to advertise and stir up topics!

Taking Beijing as an example, a set of bus and subway advertisements has a discounted price of about 400,000, including 100 advertising spaces and a two-week delivery cycle.

The company selected 10 box office towns, and put 200 street signs in each city, and this alone cost millions!

And Liu Yifei used his own product endorsement to bring in another 200 yuan in the form of resource replacement.

Not only that, she also took over the filming of "Harper's Bazaar" and did an issue of promotion...

It's called resource exchange!

"The audience of our drama is mainly students, white-collar workers... Pay more attention online!"

"The platform chose Sohu and NetEase?"

"Sohu can't do it, I watched the case of "The Wind" -- the number of votes on Sina.com reached 1,550, Sohu only 408, and the Tencent with the largest user traffic was only 2,471; the representatives of professional websites -- Douban and Time.com had more than 2,513 ratings! The first choice is Sina, and then Douban and Time.com!"

I also want to fight for exposure!

Press conferences, magazine covers, newspaper interviews, variety shows...

Propaganda has to be like a war!

Of course, Shen Mengxi only hooked one variety show - "Lu Yu Has an Appointment", and participated with the young lady...

"Manchester by the Sea" couldn't go any further.

......

In the evening, a family of three.

Liu Yifei watched TV with her mother, and Shen Mengxi sat next to her with her mobile phone...

"Snail House" is playing...

Some time ago, "Snail House" was beaten back and re-edited, and a few large-scale lines were deleted...

On the premise that it has been broadcast on the stars, it was suddenly suspended.

The explanation given by the TV station was an internal adjustment, but the audience didn't believe it at all, and rumors spread everywhere, some said that the subject matter was sensitive, some said that the lines were yellow and violent, and some were conclusive and that they were hidden in reality.

No matter when, there is a market for conspiracy theories!

There are also secret posts on the Internet: Song Siming is alluding to the former secretary general XX, and Seaweed is alluding to the host XX, who is the real estate developer...

It's like the real thing!

A TV series caused a climax among netizens, and not long ago, a leader of the General Administration criticized the three customs of "Snail House" by name, and there are endless rumors such as banning, returning, and retrial.

Of course, it was broadcast later.

But there are clear rules: after the second round, it will not be broadcast again...

Let's be honest, dramas like "Snail House" are indeed not suitable for prime-time broadcasting...

Midnight or 10 o'clock is more appropriate.

The scale is quite large, so it is banned...

What the official of the General Administration said is really disgusting: there is a great negative social impact, relying on sex, relying on meat jokes, relying on officialdom corruption, and relying on hype to attract attention!

Did you say anything happened in "Snail House"?

Then he was scolded by netizens, 'You can allow wild advertisements like Sanji films, fake drugs and fake goods that harm the people to fill the screen, but not allow a TV series that reflects the suffering of the people to be broadcast, this is a typical bureaucratic style!'

By the way, I also took the leader and found out that he has two mansions...

Of course, in the end, it turned out that the two mansions belonged to Gong Li's name...

There was an oolong!

I thought it was Zhou Jiugeng - the one who smoked 1500 cigarettes on TV...

Liu Xiaoli suddenly asked, "Has this TV series lost money?"

"How is it possible, that is, the three rounds of broadcast rights sold before have to be recovered, but the online copyright is selling well, and the profitability rate is 60%!"

Liu Yifei nodded, and commented by the way: "... Some of the shots are a bit too much!"

"Which shots have passed?"

"Just the part where Becky called Seaweed..."

Shen Mengxi shut up...

This paragraph is a bad taste, Xiaobei called seaweed, Song Siming took the opportunity to eat seafood - exciting, 91 phone series!

"...Haven't you already watched "Snail House"!"

"The other stations are not interesting..."

Also, the dramas "The Temptation of Going Home", "Snow Leopard", "Latent", "The Beautiful Times of the Daughter-in-law", "Snail House", "There is a Family in Wenzhou", "Secrets of the Three Kingdoms"...

It's really a slinging peer!

""Painted Skin" is about to be broadcast, so you can chase that drama when the time comes!"

“... I heard that Zhao Bafei also starred?"

"Yes, but her role won't be played until the end. ”

......

Dinner at home.

This is one of the few benefits of moving in!

Shen Mengxi answered the phone and walked into the bedroom: "Weibo allows us to show affection from time to time, they can arrange hot searches, and by the way, drive the attention of "Those Years"!"

"Show affection, how to show it?"

"Simple..."

Shen Mengxi instructed casually: "You stretch out your hand..."

Reach out and hold it, then snap it, post it on Weibo, and by the way, with the text 'Last night's stars let the wind bring a sentence I like you, dyed today's sunset'

"What about me?"

“... You can send it too. ”

I thought about it: "This kind of thing is not suitable for me, next time you send it..."

It's just a private matter...

If you don't like to pay attention to you, who cares what you do?

You see, Shen Mengxi is naturally not suitable for cooperation as an idol, and he doesn't know how to circle fans and pet fans at all...

The young lady picked two photos from her mobile phone and posted them on her Weibo

Shen Mengxi liked it for the first time...

Damn, she actually has 1.8 million fans...

I still have 40 tens of thousands...

What a gap!

Once Liu Yifei clicks on Weibo, there is not an hour when he will not turn off the computer casually...

Shen Mengxi was already lying on the bed, ready to work...

She's still playing with the computer!

I couldn't help but remind: "... I'm going to the United States tomorrow. ”

"I know..."

The young lady didn't look back...

"Do you want to come along?"

"I've got to get the word out about 'Those Years'..."

"I'll just ask..."

"I heard about Cameron's "Avatar", and you also invested $27 million?"

Shen Mengxi frowned: "Where did you hear about it?"

“... Nancy told me, where are you? Is this classified?"

"Not really, but I think you can keep an eye on tomorrow's Golden Horse Awards..."

"I didn't nominate or get an invitation, so why should I follow it?"

“... Huang Bo should be able to win the actor tomorrow!"

“... Huang Bo?"

The young lady turned her head, and then was hugged by Shen Mengxi...