Chapter 326: This Is Called Propaganda!—2/5
"Donkey Gets Water" is really a bit ruthless!
At the beginning of the script, Pei Kuishan said, "We just want to transform the greed, stupidity, weakness, and selfishness of the peasants!"
The intellectuals look down on the peasants, boast of being elites, and want to educate the people - well, this is no longer an insinuation, this is naked history and reality.
It was not uncommon for intellectuals to go to the countryside to teach in the countryside with the belief of transforming the countryside. Among them, Yan Yangchu, Liang Shuming, Tao Xingzhi and others in the twenties and thirties of the last century were particularly famous, who hoped to improve the backward situation in the rural areas, especially backward education.
Since the May Fourth Movement, the spirit of enlightenment has played a tremendous role among Chinese intellectuals, who are full of ambition to transform the old country and sweep away the ignorance that still shackles people.
"Donkey Gets Water" criticized intellectuals?
Not only that, the peasants represented by the coppersmiths, he also criticized ...
The most typical: the coppersmith wants to shave Zhang Yiman's hair, yin and yang head - this is one of the persecution methods of the year...
The coppersmith has carried out a severe crackdown on the intellectuals, who is standing behind the coppersmith?
Correspondent!
In front of the coppersmiths, intellectuals turned their backs on their ideals, principles, and bottom lines one by one, launched a ruthless attack on their former friends, and shamelessly knelt and licked those who held power.
In the end, the lie was shattered, but the principal was interviewed, and everyone continued to talk about the so-called education dream unharmed.
"Can this pass the trial?"
"Why can't you pass the trial?"
“... Don't worry, this is what happened in the Republic of China!"
After a pause, Shen Mengxi said again: "These two movies are plot-oriented, so we need to use stars..."
They nodded in agreement.
This is a very normal concept, strong plots, marginal themes, generally have to find stars, otherwise, no one pays attention...
Moreover, for this kind of film, when celebrities take it, they often take the initiative to reduce their salaries.
They also want to act well, to be recognized for their strength, and of course, most importantly, to win awards...
......
The matter of "No Man's Land" has come to an end for the time being, of course, there will be media outlets that will take the initiative to break the news later, and then Zhao Baohua will become an instant hit, and that will be after that.
The big thing at this stage is to do a good job in the propaganda work of "Those Years"...
The eponymous name is already on sale.
Shen Mengxi was originally a best-selling author, the kind with more than 10 million readers...
"Those Years" quickly occupied the best-selling list.
But that's not enough, those who read books are not the same type as those who are willing to buy tickets to watch movies, and the coverage is not enough...
Therefore, the title song of the same name of "Those Years" has also been uploaded to major music platforms.
The propaganda worked well, but it didn't make much of a splash...
The Chinese film industry in November has been conquered by "2012"...
Domestic audiences love disaster movies - that's the unanimous opinion of Hollywood!
This is one of the reasons why "2012" can get a high box office...
Great special effects, a feeling of despair and shock mixed together!
"2012" is the kind of special effect that you know what you will see, but you will still be shocked when you see it!
And, of course, because of the propaganda - the end of the world in 2012!
"2012" adopts a high-tech propaganda strategy that integrates elements of the virtual market.
The film tells the story of conspiracy theorists who fear that the truth will be covered up.
In the trailer, viewers are taken directly to a "pseudoscience" website. The site claims to be the site of the Human Continuation Society, an outright fictional organization that allows visitors to sign a lottery to determine who will be rescued at the end of the world.
Let's put it bluntly: a movie with better marketing than the movie itself!
The correct title for it would be 2012: Doomsday Prophecy...
In addition, the movies of the same period are really not good, "Rules Before Marriage", "Panda Hero", "Visitors from the Sui Dynasty"...
In short, "2012" really hit all sides, with a total of $65 million in three days of its North American debut, dominating the North American weekend box office charts, and even earning $225 million at the global box office!
$225 million in the opening weekend – far more overseas than in North America.
In 2012, in order to cater to the huge overseas market, a large number of international elements appeared:
The ark that saved the survivors of humanity was made in China;
Indian scientists were the first to discover anomalies on Earth;
Russian billionaires flee the casino;
The collapse of the statue of Jesus in Rio de Janeiro, Brazil, the hobbling of the Queen of England to the ark, and the hanging of a replica of the Mona Lisa at the Louvre Museum in France – the BRIC countries and Europe are the biggest overseas markets for Hollywood films.
Of course, the task of saving the world must be shouldered by American scientists, American officials, and American citizens.
So, this movie is essentially a typical Hollywood disaster movie...
It's no different from "Heaven and Earth Collide", "Heaven Collapses and Cracks", and "Living Fire Molten City"...
......
"There's nothing about the movie itself... We're going to study online marketing in 2012!"
The publicity for "2012" is too much to study...
Are there many people who know about Mayan culture?
How did the Mayans predict the end of the world?
Zhao Jinsong retorted: "Is this still called nothing?"
“... After a while, "Avatar" will be released, and you will know that what I said is true!"
"Avatar?"
“... A 3D sci-fi movie, the level of special effects far exceeds "2012", in fact, the special effects in "2012" are not advanced, at most they can only be regarded as Hollywood medium special effects level..."
Song Hang also nodded: ""2012" has released more than 1,900 copies in the mainland, and Sony, China Film, Huaxia, and theaters across the country are all holding back their strength to finally do it before the Chinese New Year comes!"
You must know that only 1,450 copies of "The Great Cause of the Founding of the People's Republic of China" were issued.
With the release scale of "2012", if the box office is less than 250 million, I am embarrassed to come out to meet people...
Of course, we all know that the final box office of "2012" stopped at 455 million...
"Let's not talk about this yet, "Mulan" will be released on November 27..."
"Look at this report!"
Shen Mengxi took the newspaper, which read, 'What about gluttonous meals?2010 Lunar New Year competition fierce analysis...'
After "Avatar" was determined to be released on January 2, various film companies lined up, "Mulan" advanced to the end of November, "Those Years" and "Thorn Tomb" took the lead in intercepting "Fengyun 2" on December 9, "Three Guns Shooting Surprise" debuted on December 11, "October Siege" pointed to December 18, and the rumored crash of the three major films on December 18 has dissipated...
There are also "Confucius", "Jinyiwei", "Future Police", "Big Soldier", "Su Qier", "Yueguang Treasure Box", "Ip Man 2", "Flower Field Happy Occasion 2010", "East Wind and Rain", "Avatar", "No Man's Land", "God of Wealth Arrives", "Love in the City"...
The wheel war is on the verge of breaking out.
The fierceness of competition has also been escalated with schedule adjustments, consumption changes, and good film clusters.
This is the manuscript written by Meng Xiaojing - taking stock of the New Year's files...
"What do you want to say?"
"There are so many movies, what we have to do is to ensure that on the basis of the basic film schedule, we will strive for word of mouth!"