During the 12-day holiday, Guan Linshan spent a week conducting a general survey of the physical manufacturing industry of Changda Group, and when communicating with Ye Jiayi, she had a preliminary understanding of these projects and was curious about how the group company came up with these projects.

"Isn't it the decision-making process that you care about? Ye Jiayi said.

"But I was confused about how to decide whether a project should be done or not, and how to do it. ”

"At the end of the day, it's that you don't understand the company's decision-making process. For example, if a certain industry of the company cannot be done further due to policy changes or market reasons, what do you think should be done?" Ye Jiayi tried to use this way to introduce some management experience to Guan Linshan.

"Since the market is not good or the policy does not allow us to continue to operate, of course we have to stop, is there any other way?"

"Yes, most business managers do that, but it's not a successful entrepreneur's choice. Ye Jiayi said.

"In the face of this situation, what will Changda Group do?" Following this line of thought, Guan Linshan can just understand the inside story of the company's decision-making.

"To give you an example, Changda Group was originally engaged in traditional manufacturing, and then the market competition was very fierce, the key is that the regulatory policy is becoming more and more stringent, if you continue to operate in the field of traditional industries, you will inevitably face huge risks, and other enterprises will generally continue to stick to it, until one day the government issued an order, was forcibly closed, and left the enterprise to fend for itself. ”

"In that case, won't the company go out of business?"

"Yes, but Changda Group obviously did not do that, the decision-making level of the enterprise took the initiative to take the initiative in the case of traditional industries are still in normal operation, they took the initiative to deal with the traditional industries decisively, and set their sights on the field of high-end manufacturing, which not only avoided policy risks, but also successfully carried out the upgrading of the industry, laying a solid foundation for the development of the enterprise. ”

"It's easy to say, how did you deal with traditional industries in the first place?"

"For the traditional manufacturing industry, of course, we can't just shut it down, which is not only irresponsible for the 20,000 or 30,000 employees of Changda Group, but also will cause huge losses to the group company. Because several traditional manufacturing sectors of the enterprise are in a normal state of operation, we use the backdoor listing method, all those assets are packaged and pushed to the capital market, after the release period, and then planned to withdraw from the market in phases and batches, until the equity structure changes fundamentally, and the position of the major shareholder is ceded to others, so as to quietly realize the original traditional manufacturing industry, and withdraw from it. ”

"After the assets are realized from the secondary market, the company has a large amount of idle funds, so it thinks of doing high-end manufacturing?"

"In fact, before withdrawing from traditional industries, we have plans to upgrade our industry, because this is a sustainable development path. Ye Jiayi said.

"It seems that when you realize the disadvantages of traditional industries, you will take precautions, and now you want to enter the high-end manufacturing industry, which is also a very broad field, how to know where to start?"

"Yes, we also had a short period of confusion, but the original traditional manufacturing sector of Changda Group is related to the automobile industry

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Through analysis, coupled with the news we got in the government planning department, we know that the automobile industry is the pillar industry in the future for a period of time, so we decided to choose auto parts as the high-end manufacturing force of Changda Group, through research and demonstration, it is proved that our idea is feasible, so the first high-end manufacturing project of the group company was determined. ”

"But this is very different from the original business of Changda Group, from the management to the ordinary employees, how can they adapt quickly?"

"In fact, whether it is traditional manufacturing or high-end manufacturing, they have one thing in common---- they all belong to the manufacturing industry, since it is the same industry, its management principles are basically unchanged, nothing more than the high technical content of the product, the need for a more strict and standardized management system, which is not difficult for us. As for the front-line workers, in the face of high-end manufacturing industry is certainly not adaptable, because high-end products have higher requirements for operation, but it doesn't matter, we require technical support to provide personnel training services, in addition, if there is indeed a lack of special talents in some aspects, we also use external recruitment methods, which can solve the problem. ”

"Some people say that high-end manufacturing products are easy to do, but the difficulty of developing the market is often very great, I don't know how Changda Group overcomes this difficulty?"

"Although auto parts are high-end products, their sales are not much different from traditional manufacturing. Your question, the most typical example is the power battery of new energy vehicles, it does cost us a lot of twists and turns, fortunately, we use the customer relationship of auto parts, first let a vehicle manufacturer use the battery of Changda Group, starting from the sample test, step by step until the vehicle test, and finally succeeded, the output of the top three vehicle manufacturers in China, and finally decided to use the battery of Changda Group, as the power output of their new energy vehicles. ”

"Among the customers we contact, we often hear that high-tech products are difficult in the market development stage, and some companies can't stick to it for a variety of reasons, and eventually fall short, and a lot of investment in the early stage has been wasted, which is a pity!" Guan Linshan sighed.

"The situation you have heard about is not uncommon in the high-end manufacturing industry, some because the quality of their own products is not up to standard, some because the cost of the product is too high for users to accept, and some are because the company's funds cannot continue to provide support, so they have to retreat. In either case, after all, when the company develops new products, it has already invested a lot in the early stage, and it is indeed embarrassing to lose like this, but the reality is so cruel, no user will sympathize with the weak, this is not ruthless, everyone is the same. ”

"Yes, the market follows the law of survival of the fittest. Changda Group has entered the high-end manufacturing industry, has developed a number of products, and each new product has been very successful, so far there is no one who missed, to do this, it is indeed not easy, there should be a lot of experience in this area, right?"

This question made Ye Jiayi feel gratified, she felt that Guan Linshan had become interested in business management, "If you want to talk about experience, of course there is." First of all, in the stage of project investigation and research, we must do the work in a down-to-earth and meticulous manner, without the slightest carelessness, good is good, bad is bad, and we must seek truth from facts; secondly, once the decision-maker thinks that the project is feasible, in the implementation stage, we must do things according to the requirements of the technology provider, and must not do anything

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Third, after the project is completed and put into operation, both management and production process must adhere to high standards and strict requirements. My feeling is that as long as you do these three things, the project will generally be successful. ”

From being a little careless at the beginning, to now listening attentively, Guan Linshan not only has a little admiration for Ye Jiayi, but also becomes more and more interested in business management.

"The second and third ones are easier to do, the first one seems a bit troublesome, and my feeling is that if the project is overlooked, no matter how well the work is done, it doesn't make much sense. Guan Linshan said.

"Yes, the investigation and investigation of new projects are very important, including the advancement and maturity of technology, as well as the current situation and prospects of domestic and foreign markets of products, and even the difficulty of equipment procurement or processing, as well as the environmental protection and safety factors faced, which can not be neglected. ”

"Ouch, it seems that it is really not easy to determine a project! The problem is that as a business manager, it is impossible to understand everything and understand everything!" Guan Linshan frowned.

"Hi, decision-makers are generally doing management work, and not technical experts, even from technical positions to management positions of enterprise managers, it is impossible to do many aspects of technology, the specific work is let go of the relevant professionals to do it. ”

"You just mentioned that you can't be negligent in every aspect of the work, but the specific work is done by other people, how to ensure that the work they do is reassuring?"

"Trust is the most important thing. In the project investigation and research stage, all professional fields must be involved in or presided over by professional and technical personnel, as long as they are given enough power and full trust, with the professionalism of those experts, they will definitely reflect their sense of responsibility. Of course, the technical experts of each department are only responsible for providing advice for the project, and as the manager, you have the final decision, and you need to make a comprehensive analysis of the experts' opinions or suggestions on whether the project is feasible or not, and then make a judgment. ”

Guan Linshan didn't have any experience after all, and when she heard this, she said with some embarrassment: "Look at it, you have to rely on yourself in the end." ”

Ye Jiayi smiled, "You are the decision-maker, of course you have to make the decision in the end!"

"But if you don't even understand what the experts mean, how can you make a decision?"

"Don't worry, the experts will express their meaning in words that you understand, and besides, you don't think of this matter as mysterious and unattainable, no one is born with this knowledge, as long as you personally participate in the decision-making process several times, with your understanding, I believe it will not be long before you become familiar with the decision-making process. ”

Guan Linshan felt that she really underestimated business management before, through this question-and-answer conversation with Ye Jiayi, she felt that management is a seemingly simple, in fact very profound knowledge, if you want to do a good job in an enterprise, management is the most important, and the challenges are probably much greater than imagined.

However, he swore in front of his father that he was willing to accept the challenge, if he really returned to Changda Group, let alone be in charge of the whole company, even if he was an executive in a certain department, Guan Linshan felt that he was not necessarily fully competent, although he had time to gradually accumulate experience, but the work pressure he faced was unimaginable.

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