Chapter 654: Letter of Introduction

However, if Duan Yun wants to go to CCTV to advertise, he doesn't have to be rich.

CCTV in the 80s is a national vice-ministerial-level institution, can be said to be the country's highest propaganda organ, want to advertise in this CCTV, that is, there must be provinces and cities to remember the leadership of the approval of the line, and Duan Yun's Tianyin Electronics Factory is just a private enterprise that has just been established, it is even more difficult to advertise on CCTV.

But after all, Duan Yun is a legally registered formal enterprise, so if he can talk to the person in charge of CCTV about this matter face-to-face, he can also advertise, but after all, the director of CCTV is a cadre at the deputy ministerial level, and it is basically impossible for a small cadre like Duan Yun to meet such a big person.

This did pose a problem for Duan Yun, but he quickly thought of one person, and that was Ruiyang.

When he went to Beijing before, Duan Yun had already seen that Ruiyang's home was extraordinary, and if he found the right person in this matter, maybe he could help him think of some solutions.

It took more than 10 days for Duan Yun to put the production of the two factories on the right track, and then he chose a Friday afternoon to drive to the Municipal Light Industry Bureau and found Ruiyang.

"Tell me, what's the difficulty. Seeing Duan Yun coming, Ruiyang greeted with a smile.

Duan Yun's work during this period is still very satisfactory to Ruiyang, at present, the large collective has transferred all the orders of Daxing Automobile Manufacturing Plant to the main factory, and after the arrival of the special alloy steel ordered from Handan Iron and Steel Plant, it has been fully invested in the production of foreign trade orders, which finally makes Ruiyang breathe a sigh of relief.

In addition, Duan Yun's Tianyin Electronics Factory has signed supply and subcontract contracts with three large local state-owned electronics factories, if the follow-up production goes well, then the Municipal Light Industry Bureau will get rid of the burden of these three long-term losses, which undoubtedly contributed to the development of Daxing's local light industry enterprises, which also made Ruiyang very happy, so his attitude towards Duan Yun was a little more cordial.

"Director Rui is like this...... Duan Yun pondered for a moment, and then said: "The Tianyin Electronics Factory I opened is called expanding sales, so I need to advertise ......."

"How are you going to advertise?" asked Ruiyang with interest.

"Actually, it's just spending some money on TV, newspapers, and radio to advertise......"

"This is simple, I know the leaders of radio and television stations in our city, I will help you say hello to them when I go back, although your Tianyin Electronics Factory is a private enterprise, but it also contributes to the development of light industry in our city, so I will follow them will not have policy restrictions on you, as for the advertising costs are clearly marked prices, you can rest assured. Ruiyang said very simply.

In fact, it is not uncommon to advertise on radio and television stations and newspapers in recent years, as far as Daxing is concerned, the most advertised enterprises are non-staple food enterprises such as Daxing Meat Factory and Daxing Brewery, and in the face of competition from foreign goods, they also hope to consolidate their local market through local media advertising.

"Director Rui, in fact, I want to go to CCTV to advertise......" Duan Yun raised his eyebrows and said.

"Go to CCTV to advertise!?" Ruiyang was surprised when he heard this.

CCTV is still very sacred in the minds of people in this year, after all, it represents the highest level of media organs in the country, covering all corners of the country, and its ratings and influence are undoubted.

In the 80s, the companies that could advertise on CCTV were either large state-owned enterprises or multinational giants, especially Japanese electrical appliance companies, which occupied almost half of the CCTV advertising.

After all, CCTV's advertising costs are quite high, in the early 80s, CCTV's annual advertising revenue was about 10 million, this figure may not be worth mentioning in later generations, but it was definitely an astronomical amount back then.

"Our local market in Daxing is limited, and even if the advertisements in Daxing City are flying all over the sky, there is a bottleneck in sales. Duan Yun paused, and then said: "So I think that since I want to advertise, I have to make a big advertisement, although the cost of advertising on CCTV is high, but at least it can be done in one step, so it is worth spending some extra money......

"As far as I know, the advertising space of CCTV prime time is at least more than 6 figures, can your small factory afford such a high advertising fee? And even if it is advertised on CCTV, your factory's products are new products, and it is still unknown whether they can be accepted by the market, and even if advertising can bring you a large number of orders, what is the current production capacity of your factory, and can it be supplied to all parts of the country in a timely manner?" asked Duan Yun, who looked directly at Ruiyang.

"The problem of advertising costs is not big, as long as our factory can successfully deliver the 6000 sets of speaker orders in Guangzhou this time, there will be enough money to pay for advertising, as for the production capacity problem, Duan Yun frowned slightly, and then said: "At present, our electronics factory can produce 60 sets ......of audio every day, mainly there is a production process is not optimized in place, and the problem of low worker proficiency is not high, but these problems can be solved quickly, and there is no problem at all when the production of 100~200 units a day is not a problem." Duan Yun said.

"You're gambling big. Ruiyang sighed lightly, and then said: "I know that your kid has good skills and ability, but it is best to do business this kind of thing or steadily, the most taboo is to rush forward, want to eat a fat man This idea is not advisable, you had better think about this matter clearly, after all, your Tianyin Electronics Factory belongs to your personal private enterprise, once a serious loss occurs, the state has no obligation to help your factory to cover the ......"

"I've figured this out yet, it's a big deal that I'm squanding hundreds of thousands of advertising dollars. Duan Yun raised his eyebrows, and then said: "I just feel that the consumption level of the domestic people is recovering, more and more people are willing to spend a lot of money to buy electrical appliances in pursuit of high-quality life, and now the sales of TVs, electromechanical refrigerators and washing machines are so hot, there will definitely be people who spend a lot of money to buy our speakers, before booking more than 6000 sets of audio in Guangzhou, doesn't it prove that the speakers produced by our factory have huge market potential." ”

"Okay, since you've made up your mind, then I won't say anything more, but I need to remind you that no matter what the business status of your Tianyin Electronics Factory is, it can't affect your labor service company's foreign trade export orders this time, otherwise there will be very serious consequences!" Ruiyang said with a serious face.

"Director Rui, don't worry, even if our electronics factory has no pants left, it will not affect the production of the labor service company, and I promise to complete the production of this foreign trade order on time and in quantity." Duan Yun patted his chest and said.

"Very good!" Ruiyang nodded with satisfaction, then took out a few pieces of letter paper from the drawer, took out the pen from his pocket, and quickly wrote.

More than 10 minutes later, Ruiyang finished writing the letter, signed his name, and then stuffed it into an envelope and handed it to Duan Yun, saying: "You take this letter to Beijing CCTV and give it to a person named Qin Changchun, who is the director of the personnel department of CCTV and a college classmate of mine. ”