Chapter 1098: Bagua Ridge
After accompanying Mayor Li Hao back from visiting the library that day, Duan Yun immediately wrote the application materials, and went to the Land Management Bureau early in the morning of the second day to apply for industrial land and leased land.
Favors are often time-limited, and while Mayor Li Hao sells his favors, Duan Yun must strive for some benefits for the company as much as possible.
Duan Yun got 120 acres of industrial land in Bagualing this time, and also leased 45 acres of land next to it, ready to be used for the construction of a warehouse.
Located in the south of Nigang West Road, north of Sungang West Road, west of Hongling North Road and east of Shangbu North Road, the Bagualing area covers a total area of more than 1 million square meters and is one of the earliest large-scale industrial zones in Shenzhen.
It is lined with factories and alleys, attracting many factories and small and medium-sized enterprises. At the same time, it is located in the boundary area of Luohu and Futian, only about two kilometers away from the Caiwuwei financial center area, and is undoubtedly in the core area of the whole city on the territory of Shenzhen, which is developed in a long strip and is dozens of kilometers deep from east to west. But before the development, the area was just a series of small hills.
At that time, all the buildings were standard workshops, and after designing several models, they were constantly copied into a neat and uniform industrial area, which was suitable for the development of light industries such as material processing industry, electronics, and clothing line operations.
Famous brand enterprises such as classic story clothing, Annai children's clothing, and Skyworth TV all made their fortunes in Bagualing Industrial Zone.
Therefore, compared with Shangbu Industrial Zone, Bagualing Industrial Zone is also very suitable for opening an electronics factory, and it is very close to Shangbu Industrial Zone, which is also convenient for Duanyun's management.
The first thing Duan Yun did when he got the industrial land was to ask the construction team to enclose the land with a wall, and then signed a contract with the Shenzhen engineering team to build a factory, with the purpose of quickly tuning the land before the city government changed its mind.
According to the multi-year plan, in the future, this factory in the Bagualing Industrial Zone will be used to produce video recorders, and before the factory is not processed, Duan Yun must find a way to introduce a video recorder production line.
While Duan Yun was busy hoarding land, the first batch of 26,000 Walkman speakers produced by Tianyin Electronics Factory had been quietly sent to dealers across the country.
In addition to the micro motors that are still producing some tape recorders, other production lines and equipment are fully invested in the production of the Walkman, and the production capacity has increased from 400 units per day last month to more than 1,300 units now.
In addition, Duan Yun invested more than 2 million, smuggled a batch of high-performance chips and parts from Xiamen, and made three plug-in machine production lines, the new production line workshop was installed in the last Duan Yun approved 60 acres of industrial land on the plant, if all the installation and commissioning work can be completed next month, then the Walkman production capacity of Tianyin Electronics Factory will be doubled, and the output is expected to reach more than 2500 units per day.
In terms of technical difficulty, the output of the Walkman is more than double that of the previous colorful tape recorder, and due to the technical difficulty, except for the final assembly work, other processes cannot be outsourced at all, so Duan Yun cannot outsource OEM production like the previous domestic tape recorder, which also restricts the upper limit of the Walkman's production capacity.
But although the upper limit of production is much worse than that of colorful tape recorders, but in terms of product profits, Duan Yun's colorful walkman has a crushing advantage, before they produced colorful tape recorders in order to seize the market, the ex-factory price is set very low, plus outsourcing and membership prices and other factors, the profit is even more meager, and a colorful tape recorder can only earn more than 20 yuan at the lowest time.
However, the cost of each walkman produced this time is about 180 yuan, but the ex-factory price is as high as 380 yuan, each unit can make a net profit of 200 yuan, and 380 yuan is still a member price, if a non-member dealer orders from Duanyun Enterprise, each unit will be at least 420 yuan.
This also means that the profit of each Walkman is equivalent to about 7~8 times that of the colorful tape recorder, which is indeed a bit outrageously high.
The reason why Duan Yun has the confidence to open such a high factory price is because at present, only Duan Yun is an electronics factory in China that can produce Walkmans, due to the high technical threshold, there will be no other manufacturers in China to imitate similar products in the short term, and the price of imported Japanese Walkmans is ridiculously high, which also makes Duan Yun's Walkman products have a lot of profit margins.
However, compared with the last time the colorful tape recorder was released, Duan Yun used advertising to open the way, and when Duan Yun tested the domestic walkman this time, it was much more low-key, not only did he not advertise, but also did not publicize it among his peers in Shenzhen, everything was quietly going on.
The main reason is that Duan Yun's current production capacity is not enough, if the advertising promotion is crazy at this time, once there are too many orders, the factory's production capacity can not keep up with the speed, and it cannot be OEM like a colorful tape recorder, so the large investment in advertising is undoubtedly a waste.
And with the current output of the Tianyin Electronics Factory's Walkman, there is no need to advertise at all, and the following members have already sent a large number of orders, at least until the new production line is put into operation next month, his Tianyin Colorful Walkman is still in short supply.
Now as today's advantages of the audio electronics manufacturers association are becoming more and more obvious, and after establishing a good relationship of trust with these subordinate members, some dealers do not even need to invest resources in Duan Yun's main factory, they will pay out of their own pockets to advertise locally, which also saves Duan Yun a lot of advertising expenses, and dealers around the country have a large number of salesmen, not only in the big city sales are hot, the products have also sunk to the township level.
In the next month, what Duan Yun needs to do is to install and debug the new production line as soon as possible, and then wait for the market feedback from the seller, after all, the market price of more than 400 yuan for the colorful walkman is not a small amount for ordinary workers with a monthly salary of only a few dozen yuan, and Duan Yun does not know how much market potential the new product has, so he can only rely on the feedback from the dealer.
This is like a commercial big data model in the market, through member feedback, Duan Yun and Cheng Qingyan can accurately grasp the sales situation and local consumption potential in various places, according to the different situations in various places, Duan Yun's promotional resources will also be targeted, and strive to make every penny invested by themselves, they can get good benefits.
At the same time, the Shenzhen Electronics Group, which obtained the motor technology of Tianyin Electronics Factory, also began to exert force, and their first goal was to aim the firepower at Guangzhou, and in the "Yangcheng Evening News" of "every inch of land and every inch of gold", for three consecutive days, the newspaper got 1/2 of the column, and vigorously publicized the Chunmei small tape recorder newly produced by their factory.