In addition, Ma Fuyuan also personally flew to Beijing to use his connections and spent millions of yuan to buy the 5-second standard version before the "News Network", which is also the first advertisement played by Shenzhen Electronics Group on CCTV.

A large amount of real money smashed out of the advertising effect is absolutely immediate, Chunmei brand tape recorder on the second day of CCTV, Chunmei electronics factory phone was almost blown up, the quality assurance of state-owned enterprises, coupled with the lower factory price than Tianyin colorful brand tape recorder, a few days, there are more than 100 dealers expressed their willingness to visit the factory to negotiate.

At the moment when Duan Yuntianyin Electronics Factory rose as if to repeat the Chunmei Electronics Factory, Tian Song, as the director of the factory, couldn't sleep for several nights, and during the day, he also had to go to Guangzhou to hold product promotions, and hundreds of Chunmei tape recorders were placed at the door of the Guangzhou Department Store, a morning time has been sold out, Chunmei Electronics Factory ushered in the first promotion of the start.

In view of the success of the first battle of the Chunmei tape recorder promotion, Ma Fuyuan discussed with Tian Song and others, and the next step was to hold promotional activities in Beijing and Shanghai, trying to grab the market share of Tianyin and other tape recorder manufacturers in the two largest cities in China.

In April, the north is still in the cold and warm weather of spring, but far away in Beijing's Chunmei electronic promotional activities, more than a dozen young women wearing cheongsams are draped in ribbons, and there are lottery activities on the spot, the first prize is a free Chunmei brand tape recorder, the second prize is a Chunmei brand radio, the third prize is an electric fan, and a number of lucky prizes, 5 pounds of eggs per person, although this prize looks a little "shabby" But because it was free, the scene could be said to be crowded, and it only took one morning for nearly 800 tape recorders to be sold out.

Tian Song was overjoyed by the soaring sales, and after the promotions in Beijing and Shanghai ended, he bought a map of China and hung it on the wall of his office, and he wanted to plant the red flag all over China.

For a long time, Chunmei Electronics Factory's products have never been out of the "Three North Market", but this time, Tian Song began to position the promotion of products and brands as "all China" and "big cities", this time he copied the success of the "Tianyin model", so that his ambitions also began to swell, determined to become the boss of the national tape recorder industry.

And during this period, the most pleasant thing for the leaders of Shenzhen Electronics Group is that the colorful tape recorder of the Tianyin brand that sold hot before seemed to die overnight, in addition to the CCTV advertisement is still on the air, other media newspapers and magazines can no longer see the shadow of the Tianyin advertisement, the phenomenon of trucks lining up in the long line to appear in the Tianyin Electronics Factory waiting to pull the goods no longer exists, and now the Tianyin Electronics Factory only has their own sporadic fleet at the gate of the factory, compared with the prosperous scene in the past, it seems a lot bleaker.

"Husband, at present, judging from the feedback from our members around the world, our freehand listening products are very popular, and they were sold out soon after they were put on the market, and now all members are asking us to increase the supply. Cheng Qingyan said with a smile on her face after coming to Duan Yun's office that afternoon.

In fact, since the Walkman product was put on the market, Cheng Qingyan has been a little worried, after all, the new product has not yet been verified by the market, and the price is relatively high, so it is still unknown whether it can be sold.

When Duan Yun planned to abandon the tape recorder business and turn to the production of Walkman products, Cheng Qingyan was actually very reluctant in her heart, after all, until last month, the sales volume of Tianyin brand tape recorders in the market has been very good, although it has been declining for three consecutive months, but the total number of orders can still be proud of other similar products in China.

Giving up a mature best-selling product and turning to the production and sales of another brand-new product, not only Cheng Qingyan, but also other key managers in the factory also expressed their incomprehension, thinking that they had spent so much money and resources on advertising for the colorful tape recorder, and now they want to forget this best-selling product and produce another brand new product, which is simply a big gamble to sacrifice the original and the last.

But Duan Yun's authority in the company is unquestionable, and all the corporate development strategies he formulated before have been successfully implemented, which also gives him absolute authority in the company, so although people have deep doubts about his business strategy this time, he still strictly implements his plan.

And judging from the situation reported by members of chambers of commerce across the country in the past few days, Duan Yun's new strategy does seem to have signs of success.

Although there were no advertising promotions and other activities, after the launch of their Walkman on the market, it caused quite a stir in the local market, and the first batch of 26,000 units on the market was basically sold out, and dealer members from all over the country also asked for additional orders to increase the supply volume.

At this moment, Cheng Qingyan finally breathed a sigh of relief, although the Walkman was far less than the output of colorful tape recorders, but the profits were very rich.

Now the average net profit of each walkman is about 200 yuan, and the 26,000 units put on the market in advance have directly earned more than 5 million profits, although compared with the peak of colorful tape recorder sales, the net profit of nearly 10 million per month has been reduced by half, but considering that the current Tianyin Electronics Factory has not started advertising and promotional activities, and the new production workshop has not been officially put into production, it is very good to be able to achieve such a profit, it is foreseeable that if the next large-scale advertising and promotional activities, and after the production capacity is improved, the monthly profit is at least more than double that of the previous production of Tianyin colorful tape recorders, it is very likely to break through the net profit of 20 million per month!

This is quite an astonishing number, according to the average monthly profit of more than 20 million yuan, a year is 240 million, as a medium-sized electronics factory with only 800 people, it is absolutely a miracle to obtain high-quality profits!

"Now you can finally rest assured, right?" Duan Yun said to his wife with a smile.

"Hmm. Cheng Qingyan nodded obediently.

In the past two days, Cheng Qingyan has also been a little restless, although he trusts her husband's vision and ability, but before the results of this market feedback come out, she still has a lot of worries in her heart.

In addition to the expenditure of water and electricity taxes and salaries and bonuses of hundreds of people, a lot of money has to be taken out to support the urban construction of Shenzhen, so Cheng Qingyan has been worried that once there is a problem in the operation of the enterprise, then all the problems will overturn quickly like dominoes, and it will go to the edge completely.

But now it seems that she is still a little worried, and her husband's vision is still so unique, like a clever chess player, with far-reaching layouts and taking the lead step by step......