Changda real estate company is the largest in Fuyuan County, the strongest real estate developer, under the requirements of Guan Yuntian, Shen Yuehong to develop the sales strategy is relatively fair to buyers, their real estate sales are hot, the sales center is always crowded, a lively scene, once each real estate is on sale, at most ten days and half a month can be sold out.

Because the sales policy of Changda Real Estate Company is relatively fair, and Guan Yuntian's business philosophy is to be a conscientious developer, the residential community they develop has won an excellent reputation in the society, but the corporate profit is 10% lower than that of real estate companies at the same level, which has caused criticism within Changda Group and Guan Yuntian's circle of friends.

Within the company, Ye Jiayi and other executives agree with Guan Yuntian's business philosophy, but middle and low-level managers don't understand this way of business, and friends in the society don't know why Guan Yuntian wants to do this?

After not seeing friends in the financial world for a long time, Guan Yuntian finally got a little leisure on Friday morning, and he decided to visit President Liu of the Agricultural Bank of China.

As soon as he entered the office, President Liu quipped: "Rare customers come to visit, and they are shining!"

"What a rare guest! You blame me for not visiting you for more than half a year, right?"

"Please sit down, I'll make you tea, someone else just gave me new tea from the production area, Maojian, do you like it?"

"Don't you know me? I don't know anything about the tea ceremony, and the good tea makes me drink it. ”

"Yes, we don't see each other often, and you don't like the habit of drinking tea, I've almost forgotten it. Then you have to make a drink, drink and play. Governor Liu brought the brewed tea to the small coffee table in front of Guan Yuntian.

"Hey, I've been focusing on real estate development for more than half a year, and I don't even keep in touch with my friends often. Guan Yuntian self-examined.

Sitting down on the single sofa across the coffee table, Liu Xingchang said: "I heard that the real estate developed by Changda Real Estate is selling very hot, and the buyers have an excellent reputation for the residential community you have developed, how did you do this?"

"Quite simply, we only do business with a conscience. Everyone says that the average profit of the real estate development industry is high, but the profit of Changda real estate is not as high as the legend, in fact, it is ten percent lower than that of ordinary real estate development enterprises. ”

"Oh, aren't you at a loss by doing this?" Governor Liu didn't quite understand.

"I've always been like this, it's like this for traditional manufacturing, and it's also true for real estate development. In the real estate development stage, we use real materials, never cheat, in the process of real estate sales, other real estate developers have a lot of routines, do everything possible to deceive buyers, in the clouds, so that buyers do not know why, the purpose is to let buyers pay as much as possible, I do not agree with this approach, Changda real estate marketing center always strive to provide buyers with as detailed housing information as possible, so that buyers spend their money in the clear. Guan Yuntian said calmly.

"Yes, your business philosophy has always been different, so you have won a good reputation in the physical manufacturing industry, in the field of real estate development, there are too few entrepreneurs who can be as bright as you! Liu Xing said.

"A few months ago, I went to a real estate development company in the provincial capital to observe and study, and I saw some of the traps they set for buyers in the marketing process, and in our current marketing strategy, we completely abandoned those routines that are not good for buyers

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It is natural for a company to make reasonable profits, but I will never make money with a clear conscience. ”

"It would be nice if all companies had such feelings as you!"

"Money is a good thing, doing business is not like engaging in charity, in order to make money, but a gentleman loves money and takes it in a good way, in my opinion, this way is by no means a crooked way, but the right way! I have done some analysis of those foreign enterprises that have been inherited for more than a hundred years, in addition to scientific and socialized management, constantly developing new businesses, and cultivating new economic growth points, there is also a characteristic, that is, to win a good reputation in the society, earn the money that should be earned, and appropriately benefit consumers, in exchange for the loyalty of generations of consumers. Guan Yuntian has always been interested in business succession.

After chatting for a while, it was almost noon, Guan Yuntian wanted to invite President Liu to dinner, "You can't drink at noon, the time is short, forget it." Governor Liu refused.

"Well, how about evening? I've got time these days. ”

"I've already arranged to go out in advance tonight, let's get together again when we have time. ”

Coming out of President Liu's office, Guan Yuntian received a call from Lao Xue, the executive vice president, saying that Deputy Director Wan of the Urban Construction Bureau had come to visit. "I'll go back now, and you receive him first. Guan Yuntian commanded.

A few years ago, the fly ash from the Changda Group's own power plant became a key source of pollution for the Environmental Protection Bureau. In order to achieve the goal, Guan Yuntian was introduced by a friend, and got acquainted with Deputy Director Wan of the Urban Renewal Bureau.

In that contact, Changda Group paid a certain price, although the matter was done, Guan Yuntian did not have a good impression of Deputy Director Wan, and the two never contacted each other since.

Back in the office, Guan Yuntian asked the staff, "Where are the people?"

"Guan always asks the leader of the Urban Construction Bureau, right? He is in Mr. Xue's office. ”

"You go and tell Mr. Xue that I'm back. ”

Xue Jianqing led Lao Wan to push the door in, and Guan Yuntian got up to greet him, "Wan Bureau rare guest, I didn't say hello in advance, I'm waiting for you in the office!"

"I was passing by here, and I came to visit you by the way, and it wasn't official business, so I didn't say hello in advance. "Lao Wandao.

"Mr. Xue, you find a place, let's invite Wanju to lunch. Wan Bureau, it's not too early, I won't make you tea, now go directly to the hotel. "Guan Yuntian said.

The three of them sat down in a small private room in a restaurant, and Guan Yuntian didn't say anything polite to Lao Wan, and directly asked Lao Xue to arrange dishes and drinks.

Because the contact a few years ago was not pleasant, when Changda Group asked the Urban Renewal Bureau to assist in promoting the light bricks made of fly ash, which is actually the work that the government functional departments should do, even so, Guan Yuntian also spent a lot of money on Lao Wan to make the promotion work go smoothly.

In the face of Lao Wan, Guan Yuntian does not have the problem of gratitude, so there is no politeness at the wine table. The time at noon was limited, and after two glasses of wine, Guan Yuntian was about to end the wine game, and Lao Wan finally spoke: "Mr. Guan, I came to you today to ask for something." ”

"Oh, what's the instructions for the Ten Thousand Bureaus?"

"How dare you instruct? I want to buy a house for my relatives from you. ”

“

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Okay, let Mr. Xue take you to our marketing center in the afternoon, the newly opened new real estate, all kinds of houses and sizes are available, you can choose there at will. "Guan Yuntian said.

"Of course, I want to ask about the price ----? the house price."

"Rates are set by the marketing center, where they are public and you can negotiate with our business managers. Guan Yuntian knew what Lao Wan meant, but he wouldn't take the initiative to take the initiative.

"Mr. Guan, we are old friends after all, I mean, how much discount can I get on the house price here?" Lao Wan said bluntly.

"Wan Bureau, in fact, I know what you mean, but just like the directors of your bureau have different division of labor, I don't care about that part of the business here, the house price is specifically responsible for the sales director, I can't ask, you'd better talk to her in the afternoon." ”

This is both a pretext and a fact, but in the face of this Lao Wan, he didn't mention that the relationship between friends was better, and mentioning that relationship made Guan Yuntian even more angry, when he asked him to do such a small thing, he made it difficult in every way, and finally spent money to buy the road to settle it, and now he wants to buy a house and ask for a preferential price, how can Guan Yuntian let him take advantage?

"Mr. Guan, before you come back, I had a conversation with Mr. Xue, and I learned that the residential community developed by Changda Real Estate has a low floor area ratio!" Lao Wan suddenly changed the topic.

"The floor area ratio? Oh, it's not high, the Construction Committee has stipulated a range of floor area ratio according to the relevant policies, and the residential communities of Changda Real Estate are generally low or high, what's wrong? Is there anything wrong with this?" Guan Yuntian was puzzled.

"In a neighborhood of the same size, the higher the plot ratio, the more buildings will be built, and vice versa. Increasing the plot ratio allows you to build a few more buildings, isn't that important enough for developers?"

"We know very well that the high plot ratio can build more buildings and the developer can make more money. I don't know what it means to suddenly ask this question?"

"I have a good buddy in the construction committee, I mean, if Changda Real Estate wants to increase the plot ratio of the community, I can help you find someone from the construction committee to find a way. ”

"After talking for a long time, Wanju is here today to help Changda Real Estate Company improve the floor area ratio of the development community in the future, Mr. Xue, we have to thank Wanju for his hard work. Wanju, we really thank you very much!" Guan Yuntian said.

"We are old friends, no need to thank you, as long as you want, I can call that friend now and ask him to increase the plot ratio in the community planning you will develop in the future. As he spoke, Lao Wan picked up his mobile phone and was about to dial out.

Guan Yuntian hurriedly stopped: "Ten thousand rounds are slow, I want to ask, your buddy and Changda Real Estate help this favor, what is the price for us?"

"I don't understand what Mr. Guan means. ”

"The meaning is very clear, there is no help in vain, I want to know what your friend has helped, what do you need us to do?"

"Well, what is the concept of building one more building in the same community? What if you build two, three, or even four more buildings? As a developer, how much income do you have to increase?" Lao Wan did not directly answer Guan Yuntian's question, but talked about the increased income of the developer.

Guan Yuntian smiled casually, "In this way, how can we thank your friend?"

(End of chapter)