The next day, Han Chunlei went to Chang Sheng and asked him to help shoot a telegram for Father Mu En.

The content of the telegram is that a batch of Pu'er will be sent over in the near future, tentatively 500 tea cakes and 200 catties of loose tea.

Daddy Mu En has lived in the mountains for a long time. They don't talk about the phone in the village, and Chang Sheng didn't even have electricity last time.

Therefore, the fastest and most convenient way to contact them is to send a telegram to the post office near their village.

Although Chang Sheng couldn't understand why Han Chunlei suddenly wanted to sell Pu'er tea again, no matter what, this was great news for Mu En's father and their village.

Immediately, he sent a telegram to Father Mu En for the first time.

About half a month later.

Before New Year's Day, Father Mu En took a few mountain people in the village to deliver the tea.

This batch of Pu'er, Han Chunlei asked Luo Dahong and them to try it, and the quality of the cake Pu'er was comparable to the last time.

Han Chunlei stayed with Daddy Muen for two more days and asked him about the production capacity in the village.

Once we learned about it, there were about 20 or 30 ancient tea trees in their village that were more than 200 years old, and about 80 ancient tea trees that were about 100 years old. The age of the remaining tea trees is almost all within fifty or sixty years.

However, they are blessed with a unique soil and climate, so even tea trees that are fifty or sixty years old produce tea that is comparable to that of old trees that are one or two hundred years old.

The main reason in their village is that there are too many stocks and accumulations in previous years, and the ripe Pu'er tea is getting more and more flavorful, so Chang Sheng mistakenly thinks that their annual output is very large.

In fact, if you ignore the inventory and backlog for so many years, the number of new tea production they produce each year is not as large as imagined.

Han Chunlei calculated that in addition to the quota of raw materials for continuing to cooperate with Liangxi Village to produce citrus tea, Han Chunlei calculated that he gritted his teeth and was more courageous, and he should be able to eat them all.

Subsequently, he temporarily signed a two-year exclusive supply agreement with Daddy Muen.

Two years later, look at the overall sales capacity of Chunlei Tea Industry for Pu'er tea, and then decide whether to renew it.

Of course, Daddy Mu En is very grateful, and now, the tea in their village is saved!

He can really take the mountain people, rely on the mountains to eat the mountains, and rely on the fertile land left by his ancestors to let everyone have enough to eat.

A few days after sending off Mu En's father, Han Chunlei discussed with Luo Dahong and Huang Aiwu about the marketing strategies and pricing related to the subsequent listing of Pu'er tea.

In the past few days, the entire Chunlei tea industry has been full of enthusiasm and passion.

......

The hands of time are ticking and ticking.

The giant wheel of the times is slowly moving forward.

Han Chunlei walked to the wall and tore off the last calendar in the calendar book.

Hang your newly bought calendar book on the wall.

Time finally entered 1982.

New Year’s Day.

But Chunlei Tea Industry does not have a holiday today.

Today, they officially entered the Pu'er tea market and began to sell small pots of ancient tree Pu'er tea, ancient tree tea cakes.

The routine of small pots of Pu'er tea is the small pot of tea that Han Chunlei referred to in later generations.

Ancient tree tea cake, a 375 gram, is equivalent to seven taels and a half, and the price is eight yuan, two cents and five cents.

A small can of Pu'er tea, a can of 200 grams, is equivalent to two taels, and the price is two dollars and two cents.

Converted into the selling price of Pu'er per catty, it is almost eleven yuan per catty.

This price is already the price of mid-to-high-end Pu'er tea.

In fact, the quality of Mu En's tea is worthy of the level of mid-to-high-end Pu'er, so Han Chunlei formulated a small pot of tea strategy.

After setting the price, this time in terms of sales strategy, Han Chunlei actually did the opposite: Pu'er in the Chunlei tea industry, whether it is an ancient tree tea cake or a small pot of tea, does not go wholesale, but retail.

After all, the annual output is there, the price is there, and if you are wholesale, the profit point will be reduced, not to mention, and I am sorry for my packaging.

So the tone is to only go retail, not wholesale.

Of course, the huge customer group of teahouses and teahouses must enter, but the teahouses can only be retailed through commissions, and the teahouses want to buy wholesale from them at low prices.

Again, you can't make the forced price low.

Peng Jinhu once asked Han Chunlei, what if the teahouse wanted to add our Pu'er to their tea list for guests to order?

The answer is: Yes, of course!

They can take the form of retail purchases and introduce their small pots of tea and tea cakes into the tea house, provided they don't care about the high cost.

Huang Aiwu asked Han Chunlei, not wholesale but only retail, Chen Yongpan and those local Pu'er tea merchants will think that we are afraid of them?

Han Chunlei smiled: "Whether it is wholesale or retail, as long as our company enters the field of Pu'er tea in Shenzhen, it is already equivalent to starting a war with them." As for why the tone of not wholesale and only retail is set, it is nothing more than to seize the market gap that they can't see as soon as possible!"

In terms of marketing strategy, Luo Dahong obviously understands Han Chunlei's strategy better than the two young people.

He added in time: "Another intention of the boss is to start the signboard of our Pu'er tea as soon as possible, and tell the market that our Pu'er is stylish, and our Pu'er is more upscale than their wholesale guys!"

That's it.

Chunlei Tea Industry's small pots of tea and ancient tree tea cakes quietly entered the retail market in Pu'er on New Year's Day.

It seems to moisturize things

Silently, little by little, it is encroaching on the retail market of mid-to-high-end Pu'er tea.

Before you know it, a month has passed.

On this day, it is still a routine inventory before closing.

This is the rule that has been set since their Pu'er was listed.

Before leaving work, everyone will report the number of their retail sales today, and then count the turnover of Pu'er today.

Sales of green tea are not counted.

If it is placed in the teahouse for sale, it must be counted once a week and will not be counted.

Gao Xiaoying read the numbers on today's retail bill, Luo Dahong fiddled with the old abacus, and the crackling sound of abacus beads colliding, kept thinking about it in the store.

It wasn't until Gao Xiaoying finished reading the last number that Luo Dahong's abacus came to an abrupt end.

"The results are in!"

Luo Dahong looked at the abacus and reported: "Today, the retail income of small cans of Pu'er and tea cakes in the store is a total of 337 yuan. ”

Recommended, it's really good, it's worth pretending, after all, you can cache and read aloud offline!

"Good guy, it's a new high today!" Yao Na was the first to react, her beautiful eyes flashing.

"My God, if you count the number of dozens of teahouses helping to sell on behalf of you, hahaha, we're rich. Peng Jinhu shouted excitedly.

I can't help but be excited, because Han Chunlei stipulates that not only retail has a commission, but even the teahouse is sold on behalf of the teahouse, they also have a commission, as long as it is a teahouse they have negotiated by themselves, as long as they sell a copy, the teahouse has a commission, and they themselves also have a commission.

"The boss made a fortune. I have to treat you today!" Huang Aiwu smiled, because today's Pu'er retail performance is his strongest.

"Please, please, please!"

Han Chunlei readily agreed: "Today's sales can reach a new high, everyone is a meritorious man, even our Xiaoying, today also sold a tea cake, two cans of Pu'er, the little girl is finally out of the school!

"Thank you boss, I didn't expect myself to be so good. Gao Xiaoying laughed happily, revealing two playful tiger teeth.

Han Chunlei looked at Luo Dahong and said, "Uncle Luo, you are a local acquaintance, a place to eat, you come to Zhang Luo, the others clean up the store, and we are ready to get off work." ”

Luo Dahong didn't hesitate: "Since the boss wants to have a treat, let's go to the time-honored 'Diandude'." ”

"I'll see it!"

Han Chunlei originally wanted to take care of Sister Hong's business, but several dinners in the store were with her, and it is estimated that everyone is tired of eating, so let's simply change it today.

Diandude, this is a time-honored brand that originated in Guangzhou, and has been around for more than 50 years.

Han Chunlei remembers that forty years later, this time-honored brand is still there, with semicolons all over the country.

"Point Dude, let's go!"

Han Chunlei waved his hand and went out with his sales army.