To be reasonable, Shen Mengxi himself has a very casual attitude towards Oscar.

If you can get it, you can take it, and if you can't get it, forget it...

An American film award is not important enough to require him to kneel and lick!

But the company persuaded him to lick it well...

No one else has a chance to lick it if they want to!

Licking, that's what PR means!

Public relations, isn't it just to smash money!

Say, how much is needed?

Is $50 million enough?

You say, it's not a good deal...

An increase in the secondary market directly pulls up the stock price.

"Green Book", which Ali Pictures participated in, won the Oscar for Best Picture, and everyone knows that when it premiered in the mainland, Ma Yun even chartered a bunch of friends to watch the movie, and said: Ahri Pictures is not far from Oss!

Well?

Isn't "Green Book" an American movie?

Ahri Pictures should be a Chinese film company, right?

Why use the Oscars to evaluate a Chinese film company?

But the secondary market is very much like this, and after some hype, the share price of Ahri Pictures actually rose by 18%...

The director of "Hunting" is Shen Mengxi, and Mengxi Company participates in the investment of 15%, if he wins the Oscar, Shen Mengxi is the second person in the Chinese film industry - second only to Li Amine...

But after arriving in Los Angeles, I analyzed it with Nancy, and the public relations focus of "Hunting" is still on Best Actor, as for Best Picture and Best Director, it would be good if they could be shortlisted

It's not that I'm afraid of Harvey!

It's that Shen Mengxi's reputation in North America is a little embarrassing - he publicly said in an interview that 'the Oscar is only because of American hegemony and Hollywood's influence, and it has been shaped into a benchmark in the film industry and a feast for film business. To put it bluntly, the United States is telling filmmakers all over the world that either you make movies according to American tastes and play according to American rules, or you will get out. I'm not interested in this thing!'

The year before last, when I was in the PR of "Manchester by the Sea", it was dug up by Harvey, which can be regarded as a major reason for the failure of "Manchester by the Sea"!

By the way, he advised: "There is not much hope for the Oscars, the Golden Globe Award is the focus!"

"Huh?"

Nancy doesn't quite understand that the Golden Globes... You can't fight with Oscar!

"The Golden Globes are very well-known in China..."

Nancy nodded casually: "OK, that's easy!"

"Simple?"

“... The Hollywood Foreign Press Association is happy to make big news and award a grand prize to a Chinese who can do it... Moreover, this year's award-winning movie, "Hunting" has the best reputation!"

Shen Mengxi nodded, and joked by the way: "Do you need me to do anything, for example, invite them to listen to Xue'er's concert?"

"Haha..."

This is an allusion, in 2010, all the judges of the Golden Globe Awards were entertained by the producers of "Deadly Companion", went to Las Vegas for a free tour, and also watched a concert by Cher, which made this film with a bad reputation shortlisted for the nominees...

The side illustrates the difficulty of the PR of the Golden Globes...

Easy level.

One concert is all it takes!

......

Shen Mengxi didn't stay long, made a plan, and returned to China the next day.

He has to meet Kong Sheng and Hou Hongliang and invite Zhou Xun together!

The news from Kong Sheng's side, Zhou Xun is going to take a year off - "Dragon Gate Flying Armor", which tosses her enough to choke and she is physically and mentally exhausted...

That's not good, Brother Xun doesn't play Jiu'er, who will challenge Gong Li's role back then?

Zhao Bafei?

She doesn't have that energy...

Zhou Xun + Qin Hailu + Ni Dahong + Hu Ge + Zhu Yawen + Lei Jiayin are the six protagonists set by Shen Mengxi!

There are many roles in this play, but the core of the play is Jiu'er!

Jiu'er's role is set, and the rest is easy to do.

Anyway, except for Brother Xun, Shen Mengxi didn't think about other candidates at all!

After getting off the plane, he went straight to Hou Hongliang's office...

The first thing Hou Hongliang said when he saw him was: "You are back!"

didn't wait for Shen Mengxi to speak, his second sentence: "Zhang Ziyi said that she wanted to act in "Red Sorghum"!"

Shen Mengxi was stunned for a long time before she reacted: "She... Where did she know that?"

"Where do I know?"

......

Shen Mengxi actually started as a TV series, the first TV series "Double-sided Tape", then "Wang Gui and Anna", "Snail House"...

Coincidentally, the cooperating directors are all Teng Huatao.

What's more coincidental is that after leaving Shen Mengxi, Teng Huatao's works plummeted, whether it was "Look at This Family" or "The Female Editor in the Zoo", it never reached the level of being well known!

Shen Mengxi later cooperated with Kong Sheng and Hou Hongliang.

created "There is a Family in Wenzhou", "Parents' Love", "Chicken Feathers Fly to the Sky", and "Battle of Changsha", all of which are well-known dramas!

"Red Sorghum" has always been a well-known IP, after all, Ah Mou became famous by fighting "Red Sorghum" and was crowned the Berlin Golden Bear Award!

Insert a sentence, 1988 is really the highlight moment of A:

The debut film "Red Sorghum" won three awards in a row: the Golden Bear Award, the Golden Rooster Award for Best Film, and the Hundred Flowers Award for Best Film, which is the first time that China has won the highest award in the world's three major international film festivals;

Not only that, in the same year, he starred in his first film "Old Well" and won three awards at the Tokyo Film Festival, the Golden Rooster Award, and the Hundred Flowers Award, becoming China's first A-level international film festival actor!

Such a high-density award in one year, such a strong record is unprecedented, it is estimated that... There is no one to come.

"Red Sorghum" TV series, in fact, many people want to film...

According to Mo Yan: This matter has a history of more than ten years, and one after another people have left. Some people didn't negotiate the adaptation fee well, and some people quit after half of it, which feels quite difficult.

Yes, it must be difficult to get, there is a movie version of Zhuyu in front, and if you don't shoot well, you have to be slapped by someone!

Screenwriting team Zhao Dongling ("China Land"), Lian Yue ("Go to the West Exit"), Shen Jie...

The three teachers each wrote what they were good at, and finally it was reviewed by Shen Mengxi, Gao Mantang and Mo Yan...

Director Kong Sheng can be called the strongest TV drama lineup in the mainland.

The establishment of this drama has always been kept secret, but it was still heard by the outside world.

After all, many people are staring at Shen Mengxi's every move!

"Red Sorghum"!

Coupled with such a good team, even Zhang Ziyi was tempted.

......

For a moment, Shen Mengxi was a little moved, Zhang Ziyi's first TV series work, not to mention anything else, this gimmick alone is enough to return to the basics!

From a business point of view, this is completely doable!

You said that Zhang Ziyi is a movie café, but she can't act in a TV series?

Then why can Tong Yao, who bumped into her face?

Hou Hongliang poured him a cup of tea, and then asked, "What do you think?"

“... I'm thinking, if Zhang Ziyi comes to act, then our character design about Jiu'er will have to be overturned!"

The script design, Jiu'er is a girl full of the light temperament of the Jiangnan water town.

It's not a tall and sturdy heavy girl with a full body like Gong Li...

It's designed to be different!

But Zhang Ziyi...

It's really hard to imagine her playing a girl with a light temperament...

"That's... Refuse?"

"Say no... Let's go and find Director Kong Sheng!"