No wonder "The Thirteen Hairpins of Jinling" almost lost to "Dragon Gate Flying Armor" at the box office...

With this sassy operation, it's no wonder that the theater chain can support it!

It is another increase in account sharing, and another increase in fares.

In business, Zhang Weiping, as the bearer of the biggest risk in "The Thirteen Hairpins of Jinling", proposed that "it should be more profitable", which is understandable! However, why can you unilaterally limit the price increase, just because you have invested 600 million? Take a step back, you ask the producer to increase by 45%? This is not reasonable, let's put it aside..."

The reporter said: "But the average share of American producers is more than 65%..."

"65 percent of the United States, can you reach the level of American production? If you can't reach it, tell me a fart? The quality of a movie is not determined by how much money you invest! Our films never boast about investment, nor do they advertise that they are the first in China, and the production cost of "The Little Fox and the Monster Hunter" is 120 million, have I told the outside world? Moreover, Zhang Weiping said that "The Thirteen Hairpins of Jinling" cost 600 million, is it really 600 million? The price of the professional Hollywood demolition team, the Williams team is clearly marked: $5 million, and Bell's salary is also about $10 million, so how is the so-called 600 million cost made, and there must be a limit to bragging!"

"Treat the audience as fools, and by the way, everyone in the industry as fools!"

"So, you're against raising the account?"

"No, I'm just against raising fares and splitting the bill... 43% is really unreasonable, and the interests of the filmmaker are definitely not guaranteed simply by increasing the distribution percentage, because there is no reason to explain that the higher the proportion of the filmmaker, the better, or how much the distribution ratio of the filmmaker is reasonable. ”

"Referring to the United States as an example, the proportion of film distribution should be dynamically adjusted, for example, the film has just started, and the film side takes the absolute majority, and with the continuation of the release time, the proportion of theater distribution gradually increases. ”

After a pause, Shen Mengxi added: "And I have to hand over 5% of the box office to the special development fund, I don't understand, where is this 5% special development fund used? Since it is a development fund, can it be left to the producers of Chinese films and let the producers develop themselves?"

"You mean exempt from the 5% earmark?"

"Yes, the original 5% of the funds were jointly borne by the theater chain and the filmmaker, but in 2006, after the new regulations were released, 5% of the development funds were all borne by the producer, and we handed over 5% of the box office, but we could not get subsidies, so if this continues, the burden on the filmmaker is getting heavier and heavier, which is not conducive to the overall development of the film industry. ”

"Don't think that 5% is a decimal place, last year, the total box office of Mengxi Company was 4.2 billion, and 5% of the funds were 210 million!"

"I think instead of forcing theaters to give up 2%, it is better to exempt 5% of the special funds for domestic films... Besides, imported blockbusters account for at least 40% of the share every year, so it is better to increase the share paid for imported films a little, so as to protect domestic films!"

"Can the policy be a little more flexible? I don't believe in any international practice, in Hong Kong, Taiwan, Russia and many other places, Hollywood's share is higher than that of the United States, and our country can press it to 13%... Why don't you talk about international practice?"

"Moreover, that's what France and Japan did!"

......

Of course Shen Mengxi knew that this kind of thing was impossible...

The "Guiding Opinions of the General Office of the State Council on Promoting the Prosperity and Development of the Film Industry" promulgated last year clearly pointed out that "we will continue to implement the special fund system for the development of the national film industry, which will be used to strengthen the macroeconomic regulation and control of the film industry and promote the distribution and screening of domestic films." ’

There is nothing new under the sun, and someone has long paid attention to this fund!

In August, Feng Xiaogang publicly said, 'This is very unreasonable, let's charge less special funds for films!'

Then, the Film Funding Office responded: Special funds are an international practice.

Indeed, Lao Mei also has this regulation, called Residuals: you must pay money to some trade unions, such as the actors' union, which is the same as handing over money to our National Film Special Fund Committee...

In later generations, during the cold winter of film and television, Wang Changtian and Yu Dong said on various occasions that they would temporarily exempt 5% of the special fund for film development...

It's useless, even in 2020, only Hubei Province will be exempted from taxation throughout the year, and other provinces and cities will be exempted from the special fund for the development of the national film industry from January 1st to August 31st...

He just proposed, then let the matter ferment, and then the film bureau would solve it.

Now, of course, watching movies.

......

"The Little Fox and the Demon Hunter" - the otherworldly version of "July and Ansheng"...

At the beginning of the story, the demon hunter played by Yang Xiaomi was injured, and then he was rescued by the little fox played by Zhang Hanyun, and the two species became friends...

The little fox decided to eat only the hearts of the wicked for the sake of the demon catcher...

Then, the actor appeared - also a demon hunter, played by Zhang Luyi.

He and Yang Xiaomi's childhood sweethearts, the senior brothers of the Heavenly Dao Sect...

The two have always liked each other...

The little fox has appeared, and she wants to cross the catastrophe - that is, the love dungeon.

At first, she didn't take the big brother as a target, but later, she was attacked by the snake demon, and the big brother saved her, and then the two had a relationship...

became more and more knowledgeable, and was finally discovered by Yang Xiaomi!

And then there was a fight...

The little fox wounded the Monster Hunter and ran away...

Three years later, when they met again, they first greeted each other...

Then there is another fight, the little fox loses, and the demon catcher lets her go...

At the end of the story, the demon hunter took in an apprentice named Xia Bing...

The movie is simple, exactly what is expected, and continues the construction of the worldview of "Painted Skin"...

But the special effects are really willing to spend money, and the fight scenes are really smashed with money!

It's not the kind of "July and Ansheng" that tear each other's hair...

As for Zhang Luyi's elder brother, it is more of a prop than a character.

His existence is just a plot need for the story to move forward, and the title of the film "Little Fox and the Monster Hunter" is aimed at women...

Therefore, in the second half, the senior brother didn't appear at all, and the two talked and learned that 'the senior brother of the Heavenly Dao Sect was punished for thinking about the wall for fifty years because he violated the rules of the door!'

By the way, there are also easter eggs: Di Lieba in a white robe appears with nine tails dragging behind his buttocks...

"Nine-Tails", stay tuned!

......

There was a lot of noise outside, account sharing, price increases, special funds for films...

Messy things.

Shen Mengxi has already run two schools in a row - to promote "Little Fox and the Demon Hunter"...

This is one of the key films of Mengxi this year, co-produced by China and Japan, with half of the investment by both sides, a real 60 million!

Bad for product placement...

It is also the first work derived from the "Painted Skin" movie series.

30 million were smashed in the publicity funds alone!

During the same period, there were a bunch of films eyeing each other: not only "The Military Order of the Female General of the Yang Gate", "East Becomes West 2011", but also several Hollywood blockbusters "The Adventures of Tintin", "Shocking God of War"...