Chapter 147: The Storm of Price Increases (4/6)

Actually, Zhang Weiping is also quite weak-hearted...

The original time and space, of course he is qualified - Yi is in hand, and I have it in the world!

But in this time and space, he really doesn't have any qualifications!

He didn't have any films with a box office of 300 million, 400 million, 500 million, 600 million, or 700 million.

There's one more Dream Creek company...

The day before yesterday, on November 7, "Introduction to Architecture" was released for 25 days, and the box office officially broke 320 million.

It's another movie that hits the box office and word of mouth!

"Rise of the Planet of the Apes" was released for 11 days, with a cumulative box office of 260 million, and no surprise, there is no problem with 300 million.

Therefore, when it comes to account sharing, Shen Mengxi should take the lead!

He thinks so, starting with him, Shen Mengxi should follow...

After all, his approach has benefited the whole industry!

Yes, with the two-point box office split, Golden Harvest Cinemas takes nearly 50 million less every year, but how much has the film side had?

Will it settle accounts?

Shen Mengxi, who reacted, changed his mind, and on the other end of the phone, Xu Shaofeng: "Then I reply to him like this?"

Shen Mengxi replied, "Wait... Let him make a fuss, it's better to alarm the Film Bureau. ”

“... Boss, you also want to improve the account?"

"The proportion of producers is indeed a little lower..."

"It's also difficult to run a cinema business!"

"So, I've got to think of something else... It will neither damage the filmmaker nor the interests of the theater chain. ”

"How can there be such a good thing?"

"You follow first, and the above will talk when the time comes. ”

Hanging up the phone, Shen Mengxi smiled crookedly and entered the office.

A bunch of movies have been released recently, "Unidentified", "Iron Fist" and of course "The Little Fox and the Demon Hunter"...

"Unidentified", a Hollywood action movie in which Zhang Hanyun participated, co-produced by Warner Bros., Constantine Pictures, and Bren House, with a cost of $30 million, a global box office of $140 million, starring Liam Neeson, Zhang Hanyun plays the female number two, a taxi driver, and the role is okay...

This film failed to become an imported film, and it was also a batch of films won by Huaxia...

"Iron Fist", Yang Xiaomi's second blockbuster to enter Hollywood - actually the first one, "Giant Crocodile Storm" cannot be considered a blockbuster...

This is an imported film, DreamWorks plus Disney, Shen Mengxi did not participate in the investment...

"Iron Fist", the North American box office is only 90 million US dollars, which is not popular, after all, the cost is as high as 85 million US dollars!

Yang Xiaomi also plays the second female lead, but this movie is a movie dressed in the skin of a robot, but it actually tells the warm and inspirational story of father and son, and the protagonists are a little boy and a robot.

Yang Xiaomi's role is probably equivalent to a functional NPC, a villain BOSS, the one who was hanged...

These two movies may be very important to Zhang Hanyun and Yang Xiaomi, but for Mengxi Company, they are not as good as "Little Fox and the Monster Hunter" released on the 18th - the first derivative of the painted skin series!

Therefore, the box office result of "Unidentified" on the first day was "only" 8 million, and the final box office did not reach 50 million, and the first day of "Iron Fist" was 14 million, and the final box office was 180 million...

It's not a big deal.

......

In recent days, the heads of 37 mainstream cinema chains across the country and the managers of thousands of cinemas have been doing their best, because Zhang Weiping, an investor in "The Thirteen Hairpins of Jinling", has announced a price increase: the minimum ticket price in first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen) is 40 yuan, the minimum ticket price is 35 yuan in second-tier cities (provincial capitals), and the minimum is 30 yuan in third-tier cities (prefecture-level cities), and each link has increased by 5 yuan compared with the original.

At the same time, he asked the filmmakers to increase the share ratio from the current 43% to 45%.

It's a very 'smart' approach, the theater chain opposes the increase in shares, so the ticket price will be raised, so that everyone has no loss!

Now, netizens are gone!

Eat melons honestly, why should you ask for a ticket price?

With such a serious epidemic, the theater reopened, and I didn't see everyone increase the ticket price!

Zhang Weiping explained conclusively:

"First of all, we just increased the minimum ticket price of the film by 5 yuan, where is the sky-high price of 100 yuan?

Secondly, in terms of the proportion of box office sharing, excluding taxes, the film side shares 45%, the theater shares 55%, they account for the majority of profits, and the investment risks are all here, I don't understand what the theater is dissatisfied with. In addition, the maximum ticket price of the movie is set by the theater according to its own actual situation, whether it is 70 or 80, which has nothing to do with the filmmaker. ”

"Thirteen Hairpins" is the largest domestic film in history, the film is 2 hours and 25 minutes long, 4 or 50 minutes longer than the average domestic film, which is equivalent to a product with materials, products with materials, and of course a price increase. ”

Lao Zhang is very tough: If you don't mention sharing, I won't let you go;

The theater manager said, if you dare to mention it, I won't let it go to you.

There were even rumors in the industry that Wanda, Xingmei and other eight mainstream cinema chains united to boycott Zhang Weiping, and the two sides were tense, and there was a great posture of fighting to the death.

It's a really good way to hype...

In accordance with this situation, the Film Bureau specified that it was going to enter ...

And then what?

Before the Film Bureau could intervene, Bona's Yu Fatzi openly said: "Studios should let theaters make more money! China now has only 10,000 screens, the United States has 40,000, and there are still many prefecture-level cities and counties in China that do not have cinemas." ”

"We should make concessions and encourage Chinese real estate developers to build movie theaters, so that China can achieve 30,000 screens, and then feed back to the upstream production industry. ”

"A lot of theaters were originally planned to be recycled in five years, but now they have become eight years. The extension of the profit period and payback period actually discouraged the enthusiasm of cinema construction. ”

""Dragon Gate Flying Armor" will reduce the minimum ticket price by another 5 yuan, and Beijing and other first-tier cities will only sell 30 yuan. At present, Chinese movie ticket prices are considered high in the world. Especially for the audience who goes to watch a movie as a family, watching a movie is actually a lot of money. Now that Chinese films are in a period of rapid development, the market will only get better and better if more audiences enter the cinema. ”

-for-tat!

Mengxi must join, otherwise, "My Little Black Dress" will have no cards at all!

......

Shen Mengxi is not in a hurry at all, you guys, you still have to come forward in the end!

The leader is here.

Sure enough, at the premiere of "Little Fox and the Demon Hunter" on the 18th, a reporter mentioned the price increase.

"In fact, the conditions for Chinese films are very superior, and it can even be said that Chinese films have the best development environment in the world except for North America. ”

"The first is the market, which is already the second largest market in the world, and it's still growing fast enough to accommodate a wide range of genres and styles. There are only a handful of people in the world who have such a large local film market!"

"Secondly, the ticket prices of Chinese films are very high, and the average price is almost equal to the absolute price of developed countries such as Europe, the United States and Japan, far exceeding the ticket prices of developing countries such as India. For the film industry, this means much more profit per audience, and the return on investment, especially for the high-cost special effects necessary for contemporary big productions, is quite profitable. ”

"More importantly, this market is protected by the state..."

"Zhang Weiping said that he invested 600 million to make a blockbuster, so if he wants to increase the price, this is definitely not appropriate!"