"Boss, what do you mean?"

Huang Aiwu: They said they didn't understand.

"Low, English, l-o-w, that means we can't make our brand grade lower! You two can't be so white in English, right? Both are going to take the university entrance exam. ”

After Han Chunlei explained, he despised the two who were going to take the college entrance examination next year.

Huang Aiwu smiled, and Liu Meijun blushed slightly.

Han Chunlei continued: "Actually, I don't agree with this, and another reason is that we can't compete with the price of other peers. ”

"What the boss means is that these peers who are engaged in price reduction are all franchise stores in the source of goods, and they produce and sell themselves, so unlike us, there is cost pressure. After all, Luo Dahong is well-informed and experienced in society.

Han Chunlei nodded: "That's right." The price war, we definitely can't win, and we shouldn't fight. If we want to win in this tough competition, we have to start from our own characteristics and advantages. Let's brainstorm what advantages we have that other peers don't have. ”

"Yes, of course, we have a good service!"

Huang Aiwu spoke first, "Although we set a policy of delivering goods only after ten catties." However, if the old customers need it, I will send seven or eight catties, two or three catties, or even half a catty! 24 hours, delivery at any time. And the after-sales service is guaranteed. This is what the boss usually says, the hardware has to keep up, and the soft service has to keep up. ”

"Well, selling services is an advantage. Han Chunlei nodded, didn't Haidilao win from thousands of hot pot brands by selling services?

"I'll say one too. Liu Meijun raised his hand and said: "The products of our Chunlei tea industry are novel and innovative, and it is said that the osmanthus Longjing launched last year is very popular, although it is very niche. At that time, I was drawing hand-painted packaging, and my hand was almost broken. ”

"Pushing through the old and bringing forth the new, well said. Meijun is also to the point. ”

Han Chunlei said, "What is innovation? When other people's products are still in place, we have upgraded to 2.0 and 3.0, and when others follow suit, we have a new model. This is the core competitiveness that we have and others do not have. We should use the best service and the strongest innovation as our advantage to compete with them, instead of taking our shortcomings and stumbling with others on price!"

"Sort of understood. Huang Aiwu scratched his head, "What the boss means, promote strengths and avoid weaknesses, we have to fight with them to serve softly, and fight to bring forth the new!"

"That's right! It's called differentiated competition. ”

Han Chunlei nodded and said, "Not only that, but we also have to open up Klook widely." Since the market is small and the competition is big, then we will make the market bigger!"

"Differentiated competition?"

When the three of them heard this word once, they immediately felt that it fit, and called the boss too good at inventing new words.

Luo Dahong couldn't help but give a thumbs up, "Okay, the boss is the boss." This trick of differentiated competition is very in line with Chairman Mao's old man's spirit of 'you beat yours, I beat mine'!"

"Yes, yes, yes, differentiated competition, bigger market!" Huang Aiwu echoed.

"Brother Han, I still have a concern. Liu Meijun frowned slightly and said.

Han Chunlei: "Meijun, you say." ”

Liu Meijun pondered for a moment and said, "I think Brother Han's differentiated competition and expanding the market are particularly good methods." However, in the end, the main concern of guests is the price. Look at Manager Li upstairs, how good the relationship is with you, don't you also want to buy a lot of goods with them? If they continue to reduce the price to a point that people can't refuse, will these advantages of ours still be useful?"

Han Chunlei secretly praised her, the little girl was thoughtful, thinking a lot, and thinking deeply.

Han Chunlei said with a smile: "Meijun, your concerns are right! However, everything has a bottom, right? Even if the tea comes from the place of origin, there is no cost for transportation, no cost for labor, no cost for store expenses, and every link must pay a corresponding cost. And what are they going all the way to Shenzhen to open a store for? Surely it is not for public welfare, right? If this business does not make money, but will cost so much money, how long can they last? So even if the price is lowered, there will be a bottom, and we must follow the laws of the market, right? As long as their tea is still priced, we are not afraid of him. ”

Liu Meijun suddenly understood after hearing this, and said thoughtfully: "In other words, our next first step is to think of ways to overcome their price war." ”

Han Chunlei: "Yes." ”

On the side, Huang Aiwu asked again: "Boss, have you figured out how to engage in this differentiated competition?"

"It's an idea, but it's not mature yet. ”

Han Chunlei said bluntly and said, "So, let's do the things in front of you first." It's August, almost one more month, and the osmanthus should bloom. We had a customer base last year, and business should not be bad this year. I plan to do a pre-sale, for example, five yuan in advance, which can be worth ten yuan, one is convenient for us to acquire, and the other is to occupy the market as soon as possible. How to operate, go back to Meijun to help calculate the cost. Also, to expand the market, it is far from enough for the two of you to run, and then we have to recruit a few more salesmen in Chunlei Tea Industry......"

This night, Liu Meijun rarely missed a class.

She stayed after work and worked with Han Chunlei to formulate and improve the next business strategy of Chunlei Tea Industry.

......

Since the day the new business strategy was set, Huang Aiwu has worked harder, is warm and thoughtful to customers, and delivers goods in a timely manner.

Luo Dahong also became more and more active in promoting the products of Chunlei Tea Industry to major shopping malls, shops, hotels, factories and restaurants.

He also took advantage of Ah Xiong's convenience of driving a taxi and asked his son to help distribute business cards and expand his business scope.

Soon, Han Chunlei recruited two more salesmen for Chunlei Tea Industry.

Peng Jinhu, male, 23 years old, an actor in a repertory troupe in Tianjin, once resigned from public office because he was young and vigorous and had a big quarrel with the leader. After that, he came to Shenzhen to work hard. After more than a year of hard work, with his own ability, he passed the interview of Chunlei Tea Industry.

Yao Na, female, 21 years old, Liu Meijun's colleague in the coil factory. The appearance is not outstanding, and I don't read much, but it is rare to have a good eloquence, a sharp mouth, and a high emotional intelligence. So although he only entered the coil factory one month earlier than Liu Meijun, he became the leader of the production team, managing Liu Meijun and other twelve female workers. After Liu Meijun's resignation, she also inquired about the situation and treatment of Chunlei Tea Industry, and she was envious. As soon as she heard that there was a recruitment here, she immediately quit her job in the coil factory and came to Chunlei Tea Industry as a salesman.

With the addition of fresh blood, the business of Chunlei Tea Industry began to show signs of external expansion. For example, the Huizhou guests who bought tea in the store at the earliest, although they have always recognized Han Chunlei's tea, but because of the distance between the two places, there can be no more in-depth cooperation in the future.

This time, it's finally back in line.

Another example is to increase the proportion of retail customers, and wholesale and retail are both pronged.

Soon, with the joint efforts of everyone, the turnover of Chunlei tea industry began to show signs of a slow recovery.

On the basis of ensuring reasonable profits, the turnover did not fall but rose, and finally let the Chunlei tea industry gain a foothold in this wave of price war.

So much so that the price strategy of Chunlei Tea Industry has produced an effect that Han Chunlei did not expect. That is, some customers believe that the reason why Chunlei Tea Industry refuses to follow the trend and reduce prices is because the products are good and the brand is hard. Otherwise, why are you so confident and don't reduce the price?

This invisibly has greatly enhanced the brand value of Chunlei Tea Industry.

Gradually, many customers with good conditions will choose Chunlei tea when they choose to send leaders, partners, or entertain important guests.

Because everyone knows that Chunlei tea is not cheap. It's not comparable to the ordinary tea on the market that is cheap and swishing on the street.

If you want to save face, you will send spring thunder tea.

If you want to taste it, drink Chunlei tea.