The reason why Duan Yun asked reporters to write reports was because he had his own little abacus.

Like television, radio, newspapers, and newspapers have also had a very large social influence and propaganda in the past two years, especially in the era when television is not popular, most people are used to listening to tape recorders or reading newspapers to obtain social information.

In particular, a small piece of tofu on some party media newspapers with a relatively large circulation may set off social waves and shocks, which is unimaginable in the era of the development of the Internet and various information media in later generations.

Pan Hong herself is a celebrity, her affairs will attract a lot of attention, and there are not many charitable donations in China at present, because the national income is generally low, occasionally there will be some foreign returned overseas Chinese to donate some projects in China, only need to spend a small amount of money, you can get a lot of relevant reports in China, have been detained "patriotic overseas Chinese" and "patriotic businessmen" and other hats, but in fact, the amount of donations is not high.

Duan Yun wants to increase the brand value of his products, it is not enough to rely on advertising on TV, he also needs to drive some public opinion through other media, especially some positive entertainment, which has obvious effects on the brand value of their company.

However, Duan Yun currently has no connections in newspapers and media, so he wants to ask them to write about Pan Hong's endorsement of the corporate brand for charity through the editors of several newspapers and magazines in Qin Changchun's morning.

"This ......" Qin Changchun on the other end of the phone seemed to be a little embarrassed.

In fact, as a middle-level cadre within CCTV, Qin Changchun did know the editors of many newspapers and magazines in Beijing through business contacts and media gatherings, but the problem is that Qin Changchun's friendship with these people is not so deep, and some of them only know their names, and they don't have too many personal relationships, so he may not be able to do this.

"Director Qin, that's okay, I'll send someone to Beijing tomorrow to sign a contract with Mr. Pan Hong, and I'll bring you a small gift when the time comes, if you can contact the media reporters of Beijing's well-known newspapers and magazines, you just need to be a matchmaker, and you don't have to worry about other things." Duan Yun said.

"That'...... Okay!" Qin Changchun hesitated for a moment, but finally agreed.

is the so-called taking other people's hands short and eating other people's soft mouths, after all, when Duan Yun went to Beijing last time, the gifts he brought him were too valuable, and Qin Changchun also knew that Duan Yun was a big boss, and he was very generous, so he would not let him work in vain, so he agreed.

"That's it, let's get back in touch. ”

"Okay. When Qin Changchun heard this, he hung up the phone.

After Duan Yun put down the phone, he immediately dialed the phone number of the Guangzhou office and informed Li Guosheng to return to Shenzhen immediately.

When the evening was about to get off work, Li Guosheng finally appeared in front of Duan Yun.

"Master Li, sit!" Duan Yun smiled and motioned for Li Guosheng to sit down.

"Manager Duan, do you have anything to do?" asked Li Guosheng.

"That's right, I need you to go to Beijing on a business trip now to help me do an important thing......"

"Go to Beijing?" Li Guosheng was stunned for a moment, and then asked, "What is the important matter?"

"Actually, it's ...... to sign a product endorsement contract with Teacher Pan Hong," Duan Yun told Li Guosheng in detail about inviting Pan Hong and Liu Xiaoqing to sign a contract.

"You mean, I still need to go to Beijing and ask those media reporters to send some small gifts for a meal?" Li Guosheng asked after hearing Duan Yun's arrangement.

"That's what it means, Master Li, you have been engaged in sales work in the past, there has been no benefit in the past two years, who is willing to help you?" Duan Yun paused, and then said: "This time I will bring you more money, let these media friends help, write more positive reports on Mr. Pan Hong's endorsement products for charity this time, and it is best to introduce the new products of our factory, isn't this the best of both worlds?"

"It's okay to invite them to dinner, I'm just worried that I won't be willing to help with this......"

"What's more, Ms. Pan Hong is a public figure, and she is very popular in China, so news reports about him must be hot, so you just need to reveal this matter to them, and I think they should know what to do......," Duan Yun said.

"Okay, then I'll go to Guangdong tomorrow to buy something and get ready to go. Li Guosheng responded.

Li Guosheng himself has worked in sales for nearly 20 years, is well-informed and has rich social experience, and it is precisely because of this that Duan Yun arranged for him to do this.

In fact, Duan Yun himself wanted to go to Beijing by himself, but now that the new product production line has just begun to be put into production, he still has a lot of things to deal with, so he can't leave Shenzhen for the time being.

"Gifts...... I think I'll give each of them a gold-tipped fountain pen, if you want to import fountain pens, you will go to Guangzhou tomorrow to purchase 10 pens, this thing is also convenient to carry on your body......" Duan Yun thought for a while, and then said: "If you can meet with Mr. Pan Hong himself, you can give him a set of audio and new tape recorder products from our factory, and Director Qin will receive you when the specific matter arrives in Beijing." ”

"Got it. ”

"If you have the opportunity, you can find a way to contact Mr. Liu Xiaoqing, I estimate that if you can publicize this as a charity endorsement product, Liu Xiaoqing should also be willing to endorse our factory, after all, the price I offered is not low. Duan Yun said.

"Okay!" Li Guosheng nodded.

"So be it. ”

After Duan Yun finished speaking, he got up and came to the finance room, and some of the financial matters he dealt with were mainly to remit money to Beijing, and at the same time took a few hundred yuan for Li Guosheng's travel expenses.

Duan Yun is still very confident in the new tape recorder that his electronics factory has just produced, in his opinion, his new tape recorder is not only novel in shape, good quality, and in terms of price compared with similar products on the market has a lot of advantages, it will definitely become a best-selling product in the future.

But now there is not much time left for Duan Yun, and now he still owes the bank a loan of 25 million yuan, and the repayment period is less than 10 months away, and it is very difficult to earn 25 million yuan in 10 months if it is just sales according to the tradition.

Therefore, if Duan Yun wants to increase the reputation and sales of his products in a short period of time, he must spend a lot of money on advertising, create some entertainment news that can attract attention as much as possible, and make his new products famous in as little time as possible......