Late September.

The signboard of the "Authentic West Lake Longjing" store was quietly taken down.

Instead, it is the brand of "Chunlei Tea Industry".

Han Chunlei still keeps the office on the third floor of the tenement building, and as long as he still rents this small office, the huge billboard on the roof of the building will always stand high at the entrance of the Dongmen Market.

Such a cost-effective advertisement, why not!

On September 28, the new store of Chunlei Tea Industry opened.

Taking advantage of this opportunity, Han Chunlei launched two osmanthus tea products with Hangzhou characteristics.

This time, he innovated the marketing strategy, on the grounds of opening a big reward, promised that all customers today, as long as they buy a pound of osmanthus Longjing, Chunlei Tea Industry will give an additional two taels of osmanthus Jiuqu red plum, buy more and give more, no cap.

In other words, if you buy five catties of osmanthus Longjing, you can get one catty of osmanthus Jiuqu red plum for white.

This gimmick is not unenticing!

However, before the opening of the new store, half of the osmanthus Longjing in the warehouse has been pre-sold by many large customers. Therefore, on the opening day, there are not many osmanthus Longjing tea that can actually be used for retail.

Therefore, for a while, there was a rush to buy.

By mistake, the effect of hunger marketing was formed.

In just three days, the first batch of osmanthus Longjing and osmanthus Jiuqu red plum that went south were sold out.

After this wave, with the opening of new stores, the two new teas launched by Chunlei Tea Industry have also gained a firm foothold in the area of Dongmen Market and made a reputation.

At the same time, without Shen Rong's-stirring stick in order to quickly collect the money, the price of green tea, which has been falling all the way recently, has gradually shown signs of recovery.

This is the inevitable result of the opening of the market, and it is also a normal situation.

But after all, some people don't think so.

this day.

The office of Duan Shengchang, president of the Tea Industry Association.

"President Duan, when they were engaged in a price war, I said that this matter must be managed by the association! If this continues, Shenzhen's green tea market will be ruined sooner or later!" Zhang Lieming slapped the table, expressing his indignation.

This is the third time he has climbed Duan Shengchang's door.

I didn't meet anyone on the first two occasions, but this time he was stuck at the door early in the morning.

Duan Shengchang said earnestly: "Lieming, you have to make it clear that we are just a social group, not an industrial and commercial price department, and we have no right to set prices. ”

After speaking, he motioned to Xiao Wu, who was sitting on the side: "Xiao Wu, refill some water." ”

This Xiao Wu is the young man who did conference affairs at the door of the Four Seasons Hotel, his external identity is a clerk of the tea supply and marketing company, but in fact, he is more like Duan Shengchang's secretary, inside and out, no matter how big or small, he is taking care of everything.

When Zhang Lieming heard this, he became anxious: "President Duan, when the association was established, you didn't say that! You said at the beginning that you should standardize the market and work together!"

"That's not what I said. It was the association that put it forward, and I just made a statement on behalf of the association. Duan Shengchang waved his hand, indicating that he did not admit it.

Zhang Lieming's face was stunned, and he secretly scolded the old thing, and the shit that he pulled out could be eaten back, which was extremely shameless.

Duan Shengchang also had a slight smile on his old face, and had to say with a serious sigh of relief, "Lieming, isn't the market already improving now?" Xiao Wu also reported to me two days ago, saying that the price of green tea in the market has risen since last week. ”

"Yes, the price of green tea has indeed warmed up a bit now. ”

Zhang Lieming nodded noncommittally and said, "But it is still far from being comparable to before! Why did the originally good green tea market become like this? Where is the source of the problem? Who is the initiator? President Duan, we all know these things in our hearts. For today's plan, it is necessary to remove this industry tumor from our Shenzhen tea industry counterparts in a timely manner!"

"Ahem, Lieming, didn't I just say it? Our Tea Industry Association is just a social organization and a non-governmental organization, not an industrial and commercial price department, let alone a law enforcement agency!"

After Duan Shengchang finished speaking, he shook his head and annotated the documents on his desk.

Zhang Lieming saw that the old fox was doing Tai Chi from beginning to end, and he didn't bother to grind his teeth anymore, so he stood up and said goodbye: "President Duan is busy, so I won't bother." ”

Duan Shengchang hummed and didn't raise his head.

Just as Zhang Lieming walked out of the office door, Duan Shengchang suddenly raised his head and said lightly to the door: "Lieming, I had dinner with Vice President Chen two days ago, and I think what he said makes sense. Instead of us spending energy and financial resources to fight with Han Chunlei, it is better to let those Hangzhou guys eat dogs themselves, and we will reap the benefits of fishermen. Lieming, you are still too young and vigorous, you need to learn more from your eldest brother. ”

Zhang Lieming listened, and his footsteps paused obviously.

What a brother-in-law, what a dog-eat-dog! He actually said a set of words in front of me, and another set of words behind my back.

Hmph, he did take the profits of the fisherman, but what about me?

Am I qualified to sit back and reap the benefits of fishing?

Zhang Lieming clenched his fists tightly, and his shoulders trembled slightly.

Because of the impact of the price war in the first half of the year, his spring tea and summer tea were all pressed, and it was not sold at a low price, nor was it sold at a low price.

If he sells at a low price, the more he sells, the more he loses.

But what if you don't sell it? Even the most basic warehousing costs money every day.

And green tea is not like Pu'er, which is suitable for storage. Green tea is aged every other year and is almost scrapped.

Now listening to Duan Changsheng say this, this idea of sacrificing himself turned out to be his eldest brother!

You must know that in order not to rob your uncle Chen Yongpan's business, you deliberately avoided the tea category of Pu'er.

Now it seems that he treats others as relatives, but they are all fat sheep and pigs!

Zhang Lieming felt that his heart was bleeding, and for a moment, a sense of despair suddenly came to his heart.

"Thank you, President Duan, for your words, I have been taught!"

Zhang Lieming tried to control his emotions, dropped this sentence without turning his head, and walked out of the office quickly.

Soon, Zhang Lieming's hurried footsteps sounded in the corridor.

"Old Duan, do you want to tell him this?" There were no outsiders, and Xiao Wu spoke his hometown.

Duan Shengchang: "Then do you know that Chen Yongpan is not the president himself, let me be the president?"

"That's not because you're highly respected in the industry!" Xiao Wu flattered.

"Hehe, that's just one of them. The most important thing is that the old dog wants to use me as a gunman. A contemptuous smile appeared on Duan Shengchang's wrinkled old face, "He thinks I don't know, but others can call him Chairman Chen." If that's the case, then it's not too much for me to tell his brother-in-law about these things!"

Xiao Wu followed his eyebrows and laughed: "It's not too much, it's not too much!

......

Suspicions are gradually emerging in the Tea Industry Association, but Han Chunlei's side is developing more and more steadily.

On the one hand, the acceptance of Jiuqu Hongmei black tea is very high, and the order volume of Jiuqu Hongmei in some teahouses and hotels seems to exceed that of Longjing.

On the other hand, because of the shops facing the street, the number of retail customers of Chunlei Tea Industry is also increasing.

Now Liu Meijun wears many hats, and even the work of sitting at the counter has been handed over to her. Han Chunlei naturally gave her another salary.

Time flies, and it's December in the blink of an eye.

December in Shenzhen is not as warm as spring in Jiangsu and Zhejiang.

This morning, after Han Chunlei dealt with the affairs in the store, he went to the warehouse where tea was hoarded, that is, the dilapidated courtyard of Huang Shouye's house.

As soon as I entered the yard, I met Huang Shouye and his daughter-in-law busy packing and packing up some things at home.

"Uncle Huang, Aunt Huang, what are you two busy with?" Han Chunlei asked with a smile.

"Spring Thunder is coming?"

Huang Shouye put down the work in his hand, straightened his waist, and said with a smile: "Two days ago, I bought a two-room homestead in our village, and I plan to build a new house, so I packed up some things. ”

Han Chunlei: "Homestead?Uncle Huang, I remember that your house in Dawuwei Village was new and big, why did you suddenly think of building a new house again?"

"Didn't you remind me? said that the government would definitely vigorously develop Luohu in the future. I think what you said makes sense, since we in Longgang are also next to Luohu, we will definitely develop in the future. ”

Huang Shouye beckoned Han Chunlei to sit under the eaves, gave him a cigarette, and continued: "It just so happens that there is a homestead in our village, and no one buys it, so I thought that I had spare money in my hand, so I simply bought it, and started a new house while I was in hand, and it was used for Aiwu's marriage in the future." ”

I see.

Han Chunlei gave Huang Shouye a thumbs up: "In the final analysis, it is Uncle Huang who has the courage. ”

At this time, Aunt Huang poured a cup of tea for Han Chunlei and asked, "Chunlei, do you want to take stock? I'll get you the key!"

"Auntie, there is no hurry! Today is the day when my sister comes to deliver the goods. I guess she's almost there, so I'll wait for her first!" Han Chunlei said.

Huang Shouye said strangely: "Usually, don't you always go to the train station to pick up the goods, and then transport them to my warehouse?"

"Yes, for some reason, my sister called me at home and asked me not to pick up the goods, but to wait for her directly at the warehouse. ”

Han Chunlei shook his head and said, "The gods are mysterious, and I don't know what kind of fame she is doing." ”

The two were chatting happily when suddenly the door of the dilapidated courtyard was pushed open.

"Eldest brother, have you arrived?" As soon as Han Chuntao entered the courtyard gate, he saw Han Chunlei at a glance.

"Sister!" Han Chunlei stood up and ushered in.

"Come in, we're here!"

Han Chuntao turned around and beckoned outside the door, "You come in quickly, just put your things in the yard." ”

"Well... Okay!" Outside the courtyard gate, a young man's voice sounded.

"It's ——?"

Han Chunlei heard a somewhat familiar voice, and when he saw someone carrying a burden into the courtyard, he was stunned: "Why did you come with you?"