Chapter 380: Public Relations Activities
Lao Kang reported a long list of names, except for the consultants hired by Changda Real Estate Company, Guan Yuntian didn't know any of the others, and he hadn't even heard of them, no wonder, he was not from the provincial capital, and he was not familiar with the leaders of these functional departments, which was reasonable, but the official rank of these guests was at the highest level, and Guan Yuntian was no stranger to officials at this level.
Perhaps feeling that Guan Yuntian didn't pay enough attention, Lao Kang told again: "Mr. Guan, there is a speech, which is more solemn, if you don't have time, I will help you write one." "This old administrative worker pays attention to this kind of detail.
"Thank you for your kindness, in order to prepare for the opening ceremony, you have been a lot during this time, so I won't trouble you about this matter, or I will write it myself. "Guan Yuntian said.
For an enterprise boss who leads nearly 30,000 people, isn't it uncommon for him to say a few words on the stage? In addition, Guan Yuntian is an authentic undergraduate graduate, a teacher training college, and has received special training in speech, so he really didn't take Lao Kang's reminding speech on the stage, but Lao Kang mentioned that there was a speech that looked more solemn, and he agreed with this statement.
After all, I am also a graduate of the Normal College, and the speech of such an opening ceremony was ghostwritten by others, and it was not good to say it when it was passed out. After thanking Lao Kang for his kindness, before going to bed at night, Guan Yuntian only took about half an hour to write a speech of six or seven hundred words.
At 9:28 a.m. the next day, the small square in front of the office of Changda Real Estate Company in the provincial city was filled with flower baskets on both sides, the square was bustling, and the sky reverberated with auspicious and cheerful music such as "backgammon" and "good day", in a peaceful and joyful atmosphere, the professional emcee hired announced loudly: "The opening ceremony of the office of Changda Real Estate Company in the provincial city starts now!"
As soon as the host's voice fell, a deafening sound of firecrackers sounded, followed by a salute and a noisy gong and drum, which set off the atmosphere of the scene extremely warmly.
After a period of hustle and bustle, the atmosphere calmed down, and the ceremony continued, according to the procedure, the host invited Guan Yuntian and the guest representatives to speak in turn.
Guan Yuntian briefly introduced Changda Real Estate Company and Changda Group, on behalf of the two-level company, he welcomed all leaders and guests to attend the opening ceremony, and expressed his heartfelt thanks to the leaders and guests for coming! Although engaged in real estate development for several years, but in the provincial real estate market, Changda real estate company is a novice, in the future work, I hope to get the care of leaders and guests, thank you!"
Originally, I wanted Deputy Director Su of the Development and Reform Bureau to speak on behalf of the guests, but considering that he was an incumbent leader, in order to avoid adverse effects, I finally decided to ask Lao Kang, who had been retired for several years, to speak.
After the ceremony, Guan Yuntian invited the guests to dine at a four-star hotel not far away, where Lao Kang booked six private rooms. On the way to the hotel, Guan Yuntian called Lao Kang aside, "Kang Bureau, how do you plan to arrange the seats for these leaders and guests? Who will accompany each table?"
Lao Kang patted his head, "Ouch, you see my memory, everything else I thought of reporting to you, but I forgot about it, but I have already made a plan." ”
"That's good. When you arrive at the hotel, who is seated at which table is completely at your arrangement. ”
"Strictly speaking, except for you, everyone else is a guest, and a few of our consultants are not suitable to come forward as escorts, so I consider letting the main leaders of several functional departments preside over the overall situation at their respective tables, and you can connect the guests at each table and express their meaning, is this arrangement appropriate?" Lao Kang made a temporary exchange to Guan Yuntian
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Report.
"Okay, you go to the front and guide the guests to the seats. ”
When Guan Yuntian walked into the welcome hall of the hotel, the hotel lobby manager greeted him, "May I ask you are Mr. Guan, right? ”
Follow the lobby manager to the No. 618 private room, push the door in, and see that the guests have already taken their seats, and the position of the deputy host is just vacant, Guan Yuntian knows that this is the seat reserved for himself, and after greeting the guests, he consciously sat down in the empty seat.
Looking up, the guests at this table did not know each other except for Director Wei of the Development and Reform Hall who was sitting in the guest of honor position, and before the food was served, Lao Wei introduced the other guests to Guan Yuntian one by one, among them, the leader who sat in the main escort position was the secretary general of the municipal government and the director of the municipal government office in the provincial capital, Guan Yuntian knew that this was the highest-ranking leader who attended today's opening ceremony, needless to say, this was a guest invited by Director Wei, because of the leader of his position, ordinary people please not move.
As expected, while the waiter was preparing drinks and serving food, the leader, who was known as Director Tian for a while and Secretary-General Tian for a while, opened his mouth and asked, "Mr. Guan, listen to Director Wei's introduction, your Changda Group started with manufacturing, is real estate your sideline?"
"Secretary-General Tian, Director Wei is right, Changda Group did start with manufacturing, and the industry we were engaged in before was directly under the jurisdiction of Director Wei, so he knows our company very well. However, when the pace of history into the 21st century, in order to adapt to the new development situation, Changda Group expanded its business scope to the real estate development industry, so far, we have entered the real estate industry for six years, at present, real estate development should be regarded as one of the main businesses of Changda Group. "Guan Yuntian said.
"Well, six years is not a short time, you have gone from the county seat to the city, and now you have entered the provincial capital, this can be regarded as a kind of rural encirclement of the city, right?" Director Tian's words made the other guests laugh.
"I don't dare to do it, but to do real estate development, you have to go where there are many people and the economy is developed. Needless to say, even in prefecture-level cities, the real estate market capacity is very limited, and it is precisely in the case of the shrinking market at the county and city levels that the situation forces us to look at the big cities. ”
At this time, all the dishes have been served, Lao Tian took the lead in raising a glass, "Everyone, let's take advantage of the platform provided by Mr. Guan, let's do the friendship of the landlord first, welcome Mr. Guan and Changda Real Estate Company to enter the provincial capital, cheers!" These few words of anti-guest humor made everyone laugh.
"Thank you Director Tian and all the leaders! Changda Real Estate Company has been stationed in the provincial capital, and it has caused trouble to the leaders, please also invite everyone Haihan!"
"Mr. Guan's words are wrong, you go to the provincial capital to do business, you are contributing to the provincial capital, not to mention adding trouble. The district tax commissioner, who was sitting in the deputy guest position, said seriously.
"Mr. Guan, although the scale of the provincial real estate market is very large, there are many developers and the competition is also fierce, which is not as good as you used to be in the county and city!" reminded a bank branch president next to him.
"Thank you for reminding, I understand this very well, such a large market, developers are naturally indispensable, fierce competition is normal, fortunately we started with the manufacturing industry, Director Wei knows that in the industry we are engaged in, from the beginning is full of competition, so to speak, for more than ten years, Changda Group is in the fierce competition environment, step by step development and growth. Therefore, we are fully prepared to participate in the competition in the real estate market in the provincial capital. ”
Lao Tian raised his glass again, "Your kind reminder is the concern for Changda Real Estate Company, and I thank you on behalf of Mr. Guan! All of you here are leaders of functional departments or financial institutions, and please take more care of Changda Real Estate Company in your work in the future."
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。 Mr. Guan, let's respect the leaders of functional departments and financial institutions!" is worthy of being the secretary general and director of the municipal government office, sitting in the escort position at noon today, holding the two families in one hand, and saying everything without leakage.
After Guan Yuntian toasted the guests individually, he arched his hand and said, "Secretary-General, leaders, you drink slowly, I have to go to those tables." ”
"You're welcome, please. ”......
After the banquet, when the guests left, all the guests received a souvenir worth nearly 10,000 yuan from the two staff members sent by Changda Real Estate Company.
The opening ceremony ended successfully, the guests were very satisfied, and when saying goodbye, the leaders of the functional departments expressed their stance that they would provide convenience as much as possible as long as they met the principles of any difficulties encountered in the future business process.
It was a successful PR campaign, at least as intended.
Nominally, Changda Real Estate Company has entered the provincial capital, and a strong opening ceremony has been held, but there are no land resources in hand, and there is no business in the provincial capital for the time being, and several real estate projects in Huayuan City will take at least one to two years to complete, and Guan Yuntian does not pay much attention to the provincial office.
At ten o'clock in the morning, Guan Yuntian was handling official business in the office, and the phone on the desk rang, he picked it up, and the person on the other end of the phone spoke first, "Hey, is it Mr. Guan?"
"That's right, I'm Guan Yuntian, may I ask ...... you?" The other party's voice was a little familiar, but Guan Yuntian couldn't remember who it was for a while.
"Mr. Guan, I am Lao Cao of the Provincial Urban Construction Committee. ”
"Director Cao, hello, hello! No wonder it's a little familiar, I didn't think about it for a while, I'm sorry! May I ask you something?" Guan Yuntian said.
"I called you today and wanted to give you a message, I wonder if you are interested?"
"Tell me about it. ”
"In the prosperous area of the provincial capital, there is a commercial building, built for nearly two years, the main structure up, perhaps because of the financial crisis, the specific reason to be further inquired, suddenly stopped, more than half a year without movement. ”
"Director Cao, isn't that the so-called unfinished building? ...... purpose of talking to me about this matter?" Guan Yuntian was a little puzzled.
"I mean, Changda Real Estate Company has no land resources now, and it will not be able to conduct business in the provincial capital in a short period of time, if you are interested in this unfinished project, can you take it over and continue to do it?" Lao Cao said bluntly.
"This ----, unfinished project, what is going on in it, how can I take it over?" Guan Yuntian had never been in contact with this kind of project before, and he didn't know how to operate it at all.
"I don't know the specifics, what I mean, as long as you are interested, I will continue to inquire and make further decisions after the situation is investigated. "As a consultant, Lao Cao always wants to do something for Changda Real Estate Company.
"You say it's commercial real estate, the location is good? Cao Ju, in your opinion, what do you think is the prospect of commercial real estate? Now is the era of Internet e-commerce!" Guan Yuntian said.
On the surface, e-commerce now has the absolute upper hand, overwhelming physical stores, but in the long run, the results remain to be seen. Let's put this issue aside, even if we don't do commercial real estate, just like that, in the future, we will make it a high-end office building, I don't think I will have to worry about renting it. Lao Cao seemed very confident.
"In that case, let's get to the bottom of the situation. ”
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