Chapter 1065: Crazy Transformation
"I heard that Ma Fuyuan went to Hong Kong before and set up an import and export trading company there, and he also brought in $30 million in investment ......," Li Guosheng said.
"$30 million!?" Hearing this, Duan Yun was taken aback.
What does 30 million US dollars mean Duan Yun knows very well, such a large amount of foreign capital is unimaginable in the current country, and more than a dozen or even more than 20 foreign electronic production lines have been introduced one by one.
If Duan Yun has this production line, then he will definitely be able to quickly establish a complete industrial group in China within a year through joint ventures with foreign businessmen, and be able to produce a series of electronic products that cannot be produced in China, such as walkman video recorders, and become a giant in the domestic electronics industry in the short term.
Similarly, Ma Fuyuan and they have this money, they can do a lot of things, and the biggest impact on Duan Yun's enterprise is that after their group introduces the tape recorder production line, it will have great competitive pressure on their colorful tape recorders, which Duan Yun can't ignore.
"What should we do now? If their production line is introduced in place, coupled with their original scale advantage, our electronics factory will definitely be under very strong competitive pressure, if they cut off the supply of our raw materials at this time, the consequences will be unimaginable. Li Guosheng said with a stern expression.
Although Li Guosheng has always been mainly responsible for the work of the office, he used to be engaged in sales all year round, and he knew what it meant for the competitor to get an investment of 30 million US dollars this time, so after getting the news, he immediately discussed with Duan Yun.
"The current situation is indeed not optimistic...... Duan Yun frowned, and after thinking for a moment, he said: "Is it a blessing or a curse, it is a disaster that cannot be avoided, people are indeed wealthy, we can't compare with this, but it's not impossible......"
"What can you do about that manager?" Li Guosheng said in a continuous voice.
"Our R&D center has now developed the second generation of colorful tape recorder products, which have improved in terms of appearance performance and cost performance compared with the previous generation, so I plan to invest another 2 million to a wave of advertising, and then arrange for the company's distributor members to carry out price reduction promotions throughout the country, before the end of the year, strive for a big sales frenzy, and make a lot of money before the tape recorder production line of Shenzhen Electronics Group is put into production!" Duan Yun said.
Duan Yun understands that it takes nearly three months for a private enterprise like Duan Yun to sign a contract for a foreign production line to be officially installed and put into operation in China, and at least five months for the efficiency of a state-owned enterprise.
Taking advantage of this period of time, Duan Yun adopted the method of low-price promotion, small profits but quick turnover, and overdrafted the lasting business potential of the product in the short term, so as to make enough profits before other manufacturers reduced their prices and sold them and the tape recorder market was on the verge of saturation.
"But in that case, it may lead to other manufacturers not being able to sell and start to lose money and clear their warehouses, and everyone will have no money to make at that time. Li Guosheng said.
In Li Guosheng's view, Duan Yun's crazy promotion and price reduction is actually a kind of dry and fishing, which is extremely damaging to the market and is not conducive to the long-term development of the enterprise.
The price of Duan Yun's colorful tape recorder is already very low, and if the price is reduced again, other domestic manufacturers will not be able to compete at all, and it can indeed be relied on in the short term, with small profits and quick turnover, and a large number of shipments, but in the long run, domestic tape recorder peers are also forced to adopt the way of price reduction promotion, and the tape recorder market is also close to saturation, so in the future, many domestic tape recorder manufacturers will face a survival crisis, and Duan Yun's colorful tape recorder series is also difficult to maintain long-term high sales.
"Are you sympathetic to other tape recorder manufacturers?" Duan Yun said to Li Guosheng as the corners of his mouth curled.
"I don't mean that, I just think we don't need to do any price reduction promotions, just according to the current sales volume, we will make a lot ......of money," Li Guosheng said.
"Tape recorder products are originally a kind of fast-moving consumer goods, the speed of upgrading is very fast, some domestic manufacturers will only produce a product for a few years or even more than ten years, do not engage in research and development, and do not do market research, such enterprises have long been bankrupt and bankrupt in foreign countries, and others will not consider the life and death of our private enterprises, so we naturally do not have to sympathize with others, so his things can not be sold and deserve it. Duan Yun raised his eyebrows, and then said: "Actually, you haven't understood what I mean, the reason why I am preparing to increase production after the launch of new products this time, and finally make a lot of money, is because from next year, our factory will not focus on the production of tape recorders!"
"Wait, I didn't understand...... Li Guosheng was stunned for a moment, and then said: "Our factory won't produce tape recorders next year? You're not kidding, are you?"
At this moment, Li Guosheng felt that Duan Yun had either said the wrong thing or was crazy.
You know, since the Japanese production line has been put into production, the production of colorful tape recorder series by beautiful appearance, cost-effective, small profits and quick turnover, as well as overwhelming advertising offensive, for Tianyin Electronics Factory has brought huge profits, in July a month on a net profit of 8.4 million, such a high profit makes Shenzhen electronics industry peers envious, and also made Tianyin Electronics Factory become the largest private electronics enterprise in Shenzhen.
Now Tianyin Electronics Factory as long as the technology has technology, equipment, equipment, to have talents, the scale of the science and technology research and development center even exceeds the vast majority of Shenzhen state-owned enterprises R & D team, colorful disc recorder is won the first prize of the first Shenzhen Tape Recorder Quality Competition, the market sales are hot, resulting in the current trend of development, at most another year, Tianyin Electronics Factory can become an enterprise with assets of more than 100 million, in Shenzhen and even Guangdong Province can be proud.
However, now Duan Yun actually said that he would give up the production of tape recorders from next year, which in Li Guosheng's opinion, is simply completely crazy.
"You don't understand what I mean...... Duan Yun shook his head when he heard this, and then said: " Now with the introduction of Shenzhen Electronics Group into the Japanese production line, the competition in the domestic tape recorder market in the future will be very fierce, do not engage in price reduction promotion, many companies will not survive, of course our electronics factory can reduce prices, but then the profits will only become more and more meager, and finally step by step towards completely unprofitable, so I plan to finally come to a wave of big promotions, starting from next year, our Shenzhen factory began to produce other electronic products, colorful tape recorder series to outsource, more orders, we will contact a few more electronics factories to cooperate, less orders, reduce outsourcing cooperation, flexible operation, as for our Shenzhen factory, there is such advanced technology and equipment, it should produce more profitable electronic products. ”