Guan Yuntian nodded in agreement with Lao Fang's statement, and asked at the same time, "Is there anything else besides these?"

Lao Fang got up and added some boiling water to Guan Yuntian and Shen Yuehong's teacups, "Mr. Guan Shen, there are many mysteries in real estate marketing, in addition to the two points just mentioned, the more typical ones are to create public opinion on price increases, induce purchases, promise discounts on house purchases, and so on." ”

"Mr. Fang, let's ask you to be a little more detailed. Shen Yuehong asked.

Mr. Shen must know that no matter which line of work, consumers have the heart to buy up or not to buy down, and our experience has repeatedly proved that in many cases, the more the price increases, the greater the transaction volume. Sometimes I see 'a certain sales center price increase notice' in the advertising media, and it is also stamped with the developer's official seal, which is very formal and solemn, which is actually a marketing method. ”

"What does it mean to induce a purchase?"

"After the opening of many real estate, buyers will find that a lot of good location of the house has been sold on the display plate, in fact, this is a way for developers to induce purchase, the purpose is to sell the poor location first, leaving the good location behind, since the bad location is sold, of course there is no problem with the good location, in the end, the real estate not only will not cause a backlog, but also will not form a reduced price sale, just like I just used the farmer's market to sell vegetables as a metaphor is the same. Lao Fang explained.

After a pause, Lao Fang continued: "As for promising to buy a house and giving gifts, it would be better to understand. First, increase the price by 10 to 20 percent, and after the opening of the market, announce in the advertising media that if you buy a house before a certain date, the price will be discounted by 9% or 80%, in fact, the transaction price obtained by the buyer is no different from the original price. Isn't there a sketch about buying a house and giving gifts, isn't there a sketch called 'buying a house and giving away furniture'? Although it is very funny, it does come from real life, some developers really play word games with you, similar to 'Waterfront Garden', in fact, there is only a small ditch in front, such examples are really in reality. ”

Lao Fang's explanation made people laugh, Guan Yuntian said: "It seems that I can't do this real estate marketing work!"

"Mr. Guan, real estate marketing planning is also a science, I will briefly give examples of these aspects, many things are best to go to our marketing center to experience on site. Lao Fang proposed.

That night, Guan Yuntian invited the old party to eat

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meal, and suggested that it is best to have several business managers from the Times Home Marketing Center also attend. The old party understood what Guan Yuntian meant, and they had to go to the site to observe, build a good relationship with the business managers, and learn more marketing skills.

Starting from the next day, Guan Yuntian and Shen Yuehong officially entered the marketing center of Times Home, and the two of them separated, each following a business manager into the role.

Mr. Lu, who Mr. Kwan was following, was a young man in his thirties who was said to have been engaged in real estate sales for five or six years. At about nine o'clock in the morning, Miss Etiquette brought in a middle-aged couple in their early fifties, and the others were busy green, Manager Lu stepped forward to greet them, "Good morning, uncle and aunt! ”

The old gentleman nodded to Manager Lu, and the couple didn't speak, but walked directly to the model sand table, "May I ask what type of house and how large is the house that uncle and aunt are going to buy?" Manager Lu bowed and asked.

"The child will get married next year, and we are going to buy a house of about 100 square meters. ”

"Oh, the wedding room for the child, please come here to take a look, these types of houses are about 100 square meters, this type of house is ninety-five, this is ninety-eight, and this type of house, the area is one hundred and three, see which type of house you prefer?"

"Ouch, we're working-class, and we don't have a lot of money. While looking at the house type, the couple chattered.

"If that's the case, I suggest you take a look at the ninety-five area, the third floor has been sold, the young people are not too high, I think the sixth floor is better, with an attic, and the top floor is quiet. ”

"Of course, the sixth floor is no problem for young people, if we need to help him take care of the children in the future, it will be inconvenient for our old couple to go up and down!"

"That's right, but young people generally don't want to live on the first floor, if you think you will have to work hard to go up and down the stairs in the future, then buy the second floor, but the second floor of the ninety-five area has also been sold, or you look at the one hundred and three area, there is a second floor here." ”

The old couple exchanged glances with each other, "Eight more squares, but we have to consider whether the funds are enough!"

"Uncle and aunt, on the same floor, at the end of the building, the price per square meter is about 300 yuan lower, which can save the extra eight square meters, I suggest you consider the second floor

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The 103 house type is more in line with your conditions. ”

The couple hesitated, but they were also a little tempted by the house type recommended by Manager Lu. "Uncle and aunt, do you want to see other apartment types?" Manager Lu was very attentive.

"This area is basically in line with our requirements, and we don't want to see the rest. ”

Manager Lu saw the other party's thoughts, "In this case, please come into the reception room to rest, and I will keep this house for you." ”

In the reception room, Manager Lu made tea for the couple with a paper cup and asked them to think about it slowly.

After a while, the old gentleman said, "This price should be negotiable, right?"

"You mean the house price? It's not impossible to negotiate, but our price has been very low, take a look, if you do want to buy a house, I will ask the leader for instructions." ”

"Young man, we are all this old, and we won't come to you to play if we have nothing to do! Since we are here, we must want to buy a house, so you can say, how much better can the price be?" The old gentleman looked like a real person, and he spoke very simply.

"Uncle and aunt, if you can be sure, I will ask the leader for instructions. ”

"Ask your leaders how much discount they can give. ”

Manager Lu went out of the reception room, and he didn't know where to go around, and after about seven or eight minutes, he returned to the reception room, "Uncle and aunt, I asked the leader for instructions, and he agreed to give you a ninety-eighty discount." ”

"Ninety-eight percent off, and there is not much discount!" The couple was obviously not satisfied with the discount.

"This is the maximum authority given to me by the leader, uncle and aunt, I have done my best. It's still like this, if you change to other types of houses, there is no possibility of discounting at all, don't you see? Good units with a moderate area have already been sold, and those good units not only have no discounts, but they are all prepaid. "What Manager Lu said is colorful.

The couple exchanged glances again, "Well, you can keep this house for us and wait for us to go back and discuss it with the children." ”

"I can keep it for you, but we can't wait too long, if there is no news within three days, we won't wait. I don't know if you have seen it, but there are not many houses left, and even fewer meet your conditions. ”

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