Guan Yuntian followed behind Manager Lu, and the whole process was clearly visible, and the set of operations just now was exactly the same as what their sales director Mr. Fang explained yesterday.

Sending the middle-aged couple away, in the corner of the sales hall, Guan Yuntian said: "Manager Lu, your performance is perfect, I think this house can be sold." ”

Manager Lu smiled, "It should be about the same, I have said everything that should be said, and I have done what should be done, under normal circumstances, it can be said that it has been ironclad, and they may be able to come back tomorrow and the day after tomorrow to go through the procedures." ”

"Listening to you, is there a special situation?"

"For example, if they or their family have a relationship with the senior management of the development company, and they find the CEO of the company, the house will definitely be sold, but the price may be discounted more. ”

"It seems that this couple is also very practical, and it feels very refreshing to talk about business with such a person. "Guan Yuntian said.

"Hey, in our industry, anyone can meet, real, cunning, people who buy houses, all kinds of things, no matter what kind of customers, we have a way to deal with it, I can tell you this, who wants to take advantage of how much from here, it is almost impossible. Manager Lu is quite confident in the company's marketing strategy and methods.

Guan Yuntian nodded in agreement, but said in his heart: It's still cheap, buyers can suffer less losses, and they have to thank God!

After a few days of observation, Guan Yuntian has seen all kinds of tricks in the marketing process, if as a buyer, almost no one can see the mystery, maybe he has suffered a loss, and he has to turn back and say thank you to the sales staff.

The sales manager that Shen Yuehong followed was a beautiful lady in her early thirties, who spoke very capably, and was said to be last year's sales champion. Because they are both leaders in the workplace, the two cherish each other, and after a few days of getting along, they seem to have become confidants who talk about everything.

In addition to business negotiations, during the chat, the two inevitably chatted about some private issues, and this Manager Zhao mentioned one thing to Shen Yuehong, which made her very interested.

"Sisters, I have to learn from you when I do industrial and daily necessities sales, but in the field of real estate marketing, there are many secrets that you don't know. Manager Zhao said with a little mystery.

"Of course, I've never been involved in this business before, and I've never heard of the secret you're talking about. Ye Jiayi was very modest.

"You're going to be in this business soon, do you want to know something new?"

"Since it's your secret, if you're willing to let me share it, of course I can't ask for it, and if you don't think it's appropriate for outsiders to know, then don't force it. ”

Don't look at Manager Zhao as a sales champion, when it comes to IQ, EQ and social experience, she is even worse than Shen Yuehong.

"Hey, it's actually not a big secret, it's actually some ** in the real estate sales industry, and I'm willing to share it with you on the relationship between the two of us. ”

"Thank you very much! I'm honored to be able to share ** with you. ”

"Why are you so polite! What I'm telling you about this is nothing more than the fact that the real estate salesman has the first thing to do. Manager Zhao lowered his voice and said.

"Oh, can you be specific?"

"Real estate sales, the appearance is very beautiful, in fact, it is very hard, if the real estate location is good, the house is easy to sell, the boss will set the task very high, it is not easy to complete;

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It is a real estate with a bad location, even if the sales task is not high, the building is not easy to sell, it is not easy to complete the task, and it is often hard work for half a year in the end, but the income is not much, which is not uncommon in the industry. Faced with this situation, some salespeople will find a way to increase their income in every possible way. ”

Shen Yuehong listened attentively, "Find another way, what do you mean?"

"For example, if we think that a house is very cost-effective, but not necessarily expensive, and in our experience, the house will definitely sell well in the future, and the salespeople involved will work together to find a way to make the house look like it has been sold from the beginning, and buyers will naturally be discouraged. When the time is right, the salesperson will strongly recommend the house to the buyer, and of course it will not be the original price. Manager Zhao said mysteriously.

"The purpose of this is definitely to increase the price, how much can it generally rise?"

"Not necessarily, this depends on the market, if you are a little lucky, a house can earn 180,000 yuan, this kind of thing generally requires the cooperation of two or three people, and each person can earn an average of 30,000 yuan. ”

"It's a bit of a hoarding of real estate, how can you guarantee that you will be able to get rid of it?"

"There is no problem with getting rid of it, it is a matter of earning more and earning less, and in the twenty or thirty cases we have operated over the years, there has not been a single case that has rotted in our hands. Manager Zhao said casually.

"If, I mean, if it falls into your own hands, won't it be troublesome?"

"No, first of all, such a house is very cost-effective, and it will definitely attract the attention of buyers; secondly, if we perceive that the situation is not good, we can make less money, and let it sell; finally, even if there is a situation like that, it is a big deal to let this house return to real estate sales, anyway, we will not let it fall into our own hands. ”

"No wonder it's so stable, the key is to have experience, good eyesight, and see the listing, even if it can't be sold after the price increases, it's a big deal to put it back to the original price of the real estate for sale, and it won't rot in your hands." Shen Yuehong felt that this truth was too simple.

Manager Zhao lowered his voice and said, "Mr. Shen, you are the sales director, and it will be more qualified to do this with you in the future." ”

Shen Yuehong smiled and was noncommittal. Not to mention that in the future, at present, her annual salary in Changda Group is ten times and eight times the extra money that Manager Zhao earns every year by "finding another way", not to mention that she still has six percent of the shares of Changda Group that can pay dividends! At any time, Shen Yuehong doesn't need to use such a brain!

"Manager Zhao, if this is discovered by the superiors, how do you explain it?"

"It's a good reason to explain that buyers go abroad, move to other places, etc., and then cancel their subscriptions, which is a good reason. Moreover, developers have a lot of important things to consider, and they simply don't have time to take care of such management loopholes. ”

Shen Yuehong nodded, "Manager Zhao, knowing you shows that we are destined, you let me share such a private information, which touched me very much, since you don't treat me as an outsider, if I say something, you won't be angry, right?"

"What do you want to say? whatever, I'm not going to be angry. ”

"If you do this, it is a deception to the company, and to the buyers, it is a deception, simply put, it is called deception, this professional ethics is not very good!" Shen Yuehong said half-truthfully.

"Mr. Shen, you are engaged in the sales of industrial products, in your field, sales

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In addition to the basic salary, the sales commission is very stable, as long as you are willing to work hard, the income will meet expectations. Real estate sales are very different, many times we work hard, but it may not be effective, we suffer and suffer, but the income does not grow, so we are forced to find another way. I admit it's unethical, but in this industry, we're helpless. ”

"I'm not saying this to accuse this kind of behavior, but I think this phenomenon is contrary to the traditional beliefs of professionals, of course, every industry has its own characteristics, there is no need to use a standard to measure, I understand your approach. ”

In fact, Shen Yuehong is grateful to Manager Zhao for revealing the secrets of these salespeople, as the sales director of Changda Real Estate, he has mastered the private behavior of grassroots salespeople, which is conducive to formulating more perfect management norms in the future.

After a week of observation and study, he was going to return to the unit the next day, Guan Yuntian discussed with Shen Yuehong, and prepared to hold a thank-you dinner that night, and invited the relevant business managers of the Times Home Marketing Center to participate. Shen Yuehong suggested inviting several executives of Times Home Real Estate Company at the same time to express the gratitude of Changda Group.

The meeting place was set in a luxury private room of a four-star hotel, and in addition to the sales director Lao Fang and several business managers from the marketing center, four executives of Times Home Real Estate Company also participated.

The wine game went on for a while, and after the first glass of wine was drunk, when the waiter was about to pour the second glass of wine, Shen Yuehong, who was sitting in the deputy host's accompaniment position, put the cup aside, she didn't want to drink it.

"Well, Mr. Shen should have a lot of alcohol, why don't you drink it? If you don't drink it, we can't drink it!" said a vice president of Times Home.

"I don't dare to say that I drink a lot, but I can drink a little, but we have to return to the unit tomorrow, and we don't want to drink too much tonight. Don't worry, we are the general manager and promise to accompany you well. Shen Yuehong said.

"Of course Mr. Guan is fine, you can't quit!" Several executives on the other side seemed to feel regretful.

"Otherwise, Mr. Guan will accompany you to continue drinking, I will definitely not drink the wine, I will sing a song to everyone to cheer up, how about it?"

As soon as the words fell, I heard a few cheers of "good, good", and applauded at the same time.

The karaoke with luxury influence equipment sounded music, Shen Yuehong stepped forward, picked up the microphone, adjusted the volume of the accompanying sound, and the song "Unforgettable Tonight" was interpreted by her almost as beautiful as the original song, and the people at the table forgot to raise their glasses, and they were all immersed in the beautiful singing.

Guan Yuntian has long heard that Shen Yuehong can sing and dance, in the past seven or eight years, this is also the first time he has heard Shen Yuehong sing, although he doesn't understand the rhythm, but he can still hear the good or bad, he thinks he does sing well.

At the end of the song, everyone applauded and demanded another song, "I can't delay your drinking because I sing." Shen Yuehong said.

"Can't delay, please Mr. Shen to come again! Mr. Guan, let's drink!" The general manager of Times Home took the initiative to hold the cup.

Shen Yuehong ordered a song "Good Day", "I dedicate this song to everyone here, I wish everyone a good day!"

Except that the pitch is a little lower, the charm of the singing is no worse than the original singing.

After singing the second song, everyone asked Shen Yuehong to go back to her seat to rest, but a vice president of Times Home suddenly stood up, "Mr. Shen sings well, and he must dance well, I wonder if I can invite Mr. Shen to dance?"

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