Chapter 146: Eight Cinema Line Dou Weiping (3/6)

"Fruit Marriage Era", directed by Liu Jin, Wan Qian's partner Wang Kai, will be broadcast at the end of October, and will be simulcast on Beijing Satellite TV and Dragon TV...

This TV series, Tang Ren doesn't pay much attention to it internally.

If divided by level, projects such as "Xuanyuan Sword", "Strange Man Yizhimei", and "Flower Thousand Bone" are considered S-level, from production to broadcast, the senior management is very concerned...

"The Age of Fruit Marriage" does not have this kind of treatment.

Of course, it's just a second-level treatment, it's not that it's ignored, director Liu Jin is the director of "Before Dawn", last year's drama king!

""The Age of Fruit Marriage" was once drinking tea with Mengxi, and he saw a report that 'Fruit Marriage is becoming popular', so he proposed that I make a series of this kind, I found a book called "Fruit Marriage - The New Marriage Era of the Post-80s"..."

These are Liu Jin's exact words when he was interviewed...

Shen Mengxi's idea...

Therefore, Beijing Satellite TV and Dragon TV were chosen as the premiere platforms.

Then, as usual marketing and promotion, in just three days, it directly became popular on the whole network!

In fact, there was a "Fruit Marriage" at the beginning of the year, but on the one hand, the show was reluctant to spend money on marketing, on the other hand, the drama was too chaotic, the characters were complicated, and there was no reasonable logical line.

Why do you know that show?

Because the heroine's name is Ma Yashu, Longrich's ex-wife - what can't she do if she blows up Longrich, she can't be handled...

โ€”โ€”Longliqi's team is really Nyima, every time you fall in love and break up, it is the other party's fault, and Longrich is a good man, and his ex-girlfriend is all Bichi!

Back to "The Age of Fruit Marriage", which was broadcast for three days, ranked first in the ratings and topicality of the whole network.

Liu Yiyang and Tong Jiaqian have become hot words.

directly pressed and beat Mango Channel's "The Imperial Princess"...

"The Imperial Princess", the second part of Ruby Lin's Mary Sue trilogy - "Beauty Scheming", "The Imperial Princess", "Sister Standing Forward"...

Wang Hailin complained that the civil and military forces of the Manchu Dynasty all love me, and what should be said is "The Imperial Princess"...

It's simply, this kind of drama is spicy to the eyes!

Mango TV is in a hurry, but fortunately, "The Princess of the World" is almost over, and I want to broadcast "Xuanyuan Sword" as soon as possible...

Of course, Shen Mengxi was not happy.

Hit yourself yourself, how bad the impact is!

And... Don't you have "New Pearls" to be broadcast!

Netizens are waiting to complain...

"I like you too much, too much. โ€

"Me too, me too, no, I'm more than you. โ€

"You can't be more than me, because I'm full. โ€

"You're full, then I'll be overflowing!haha..."

Zhang Cannon, you have lost the face of the love apartment!

Thereupon...

Mango Channel is really ready to broadcast "New Pearl".

Insert a sentence, during this period of time, video websites have their own solo dramas, Sohu bought "New Returning Pearls", iQiyi bought..."Naruto", Youku has "Stealth Sniper", Tudou has "Fruit Marriage Era", "Xuanyuan Sword" and "One Piece" and a bunch of American dramas, "Friends", "The Romance of My Father and Mother", "Two and a Half Heroes", "The Big Bang Theory"...

Coincidentally, these American dramas are called "Love Apartment"!

......

How to distinguish first, second and third tier stars?

Quite simply, according to the business value!

Don't look at what traffic is not flowing, and don't look at what the celebrities themselves say, 'I think I've always been on the front line'...

You don't think it's useful.

than historical status?

In the front, there is Grandma Xiaoqing and Gong Li who can hang and beat you, and then there are Sidan Shuangbing...

Or has it always been a frontline?

Entertainment industry... In other words, as long as it is not a public welfare industry, the main purpose is to seek commercial value.

There are many ways to produce stars, singing and acting.

However, singers and actors are not stars!

The word star is a collection of mass influence and media influence and commercial value.

Capital in the entertainment industry is king, if you have commercial value, they will look for you!

Wan Qian, after "The Age of Fruit Marriage", I immediately felt the taste of being popular...

A bunch of advertising endorsements and business cooperation are coming.

By the way, in this time and space, the team didn't give her the position of being as light as a chrysanthemum... After all, "people are as light as chrysanthemums" is the easiest person to overturn in this industry.

Now the brand is very shrewd, when you are popular, sign some short-term endorsements such as experience officers, and if the reputation lasts in the later stage, then establish long-term cooperation, if the reputation is not good, directly withdraw.

In just half a month, Wan Qian signed more than 20 business resource cooperation.

Of course, the most beneficial thing is that the producer also has the potato video, "Fruit Marriage Era", Tang Ren's exclusive production, which was originally just a general popularity, and continued to make 50% of the profit at most, after becoming popular, the second and third rounds, including overseas copyrights, sold well.

Tudou Video regained the second place on the video website, and the upward momentum was obvious - when Shen Mengxi bought Tudou Video, its traffic had slipped to the third place, and it was overtaken by iQiyi in the corner...

......

"Zhang Weiping wants to push the account sharing to 45%!"

company, Shen Mengxi had just gone to work, and he received a call from Xu Xiaofeng, the manager of the theater...

Of course, he said a lot, why Zhang Weiping wanted to invite the heads of the eight major cinemas to watch "The Thirteen Hairpins of Jinling" together, and then proposed to share the account with two more points.

To put it succinctly: Zhang Weiping wants to continue to force the theater to share the account through "The Thirteen Hairpins of Jinling"!

This, I have to say that it is Lao Zhang's merits.

Around 2000, the split rate remained at about 35 per cent. In 2002, taking advantage of the strong rise of "Hero", Zhang Weiping personally negotiated with major theaters to win a 40% account sharing ratio for the film. Further on, "Ambush on All Sides" reached 41%, and "The City Full of Golden Armor" reached 42%...

Let's put it this way, Zhang Weiping alone promotes the progress of the account sharing ratio, which is not an exaggeration at all.

"He's thinking about fart!"

Shen Mengxi replied directly: "Give him three options, either keep 43% of the account, or 45% in the first week, 43% after that, 41% in the third week, and so on, or, let his movie not be released in Golden Harvest!"

The butt decides the head, Mengxi has more than 800 screens, and the annual box office revenue is close to 2.4 billion, and two points are 48 million!

48 million, not a decimal number.

In addition to these, there are... It's so sudden...

There was no rumor at all before, and there is still a month to be released, a temporary notice?

There has been no news about this, and Shen Mengxi has forgotten that there is still this stubble!

Why does Zhang Weiping keep tossing, the butt decides the head, he is the producer, of course, more from the perspective of the producer's interests, if he invests in dozens of theaters and establishes a new picture cinema company, his approach will definitely change!

Of course, the ratio of the film side and the theater chain is 43:57, which is ironclad and unreasonable, the film side is responsible for publicity and distribution, bears all risks, and the theater line lies down to make money!

What's even more unreasonable is the 5% special fund for films!

Why do domestic films also have to hand over this fund?

Isn't it about protecting domestic films?

Imported films should be handed over to this special fund, and domestic films do not need to be handed over.