The next morning, Su Yuanshan got up early.

Today is the full opening of the GSM network, and it is also the day when the mobile phone is officially launched, and it is also the day when the people of the whole country purchase New Year's goods to the highest peak.

turned on the TV and tuned to the central station, Su Yuanshan took out the advertising arrangement sheet and put it on the coffee table.

From the moment he received Wang Rui's call on January 10, Yuanxin was "nervous" and mobilized like never before - to be precise, it was Su Yuanshan who forced everyone to move.

The existing arrangement was broken, and the measures that were scheduled to be rolled out after the Lunar New Year were launched in a hurry, and the entire mobile communication equipment division and marketing department of Yuanxin took full action, and even established a new brand management department......

And all this for today.

In the past month, the brand management department has concentrated on formulating an advertising promotion plan with the core of building the Yuanxin brand. not only remade the focus of VCD publicity, but also shifted the main promotion content of this year's Spring Festival Gala sponsorship from Yuanxin VCD to Yuanxin. At the same time, today, mobile advertising will also be launched at various times.

In addition to advertising, the brand management department has made a lot of sponsorships, such as the ACM-YX International Collegiate Programming Competition, the YX Middle School Student Electronic Circuit & Programming Contest - and even sponsored the football provincial team that is about to enter the professional league.

That's right, there will be no Quanxing football team in the future, only Yuanxin football team.

——When Su Yuanshan saw this report, he was very surprised by Wan Yongliang's eyes, you must know that although the provincial team has never won the championship, and the best result is only third, but the provincial city is an absolute gold medal ball market, and it is so hot......

At this time, the mobile phone rang, Su Yuanshan first subconsciously picked up the mobile phone and glanced at it, only then did he remember that the caller display system had not been officially deployed, so he directly pressed the answer button.

"All sold out!" On the phone, Wan Yongliang's voice was a little excited: "In the city where GSM is opened today, a total of 20,000 units are on the market, and all of them are sold out!"

Rao had already guessed this result, and Su Yuanshan still exhaled softly: "How is the situation at the scene?"

"That's a hot ...... We only bought two newspaper pages the day before yesterday and yesterday to promote it. Wan Yongliang paused when he said, with some regret: "But the mobile company is still selling very well, and it is said that as long as it is a Chinese menu, it is basically sold out." Hehe...... I don't know what Nokia thinks, thinking that everyone in the mainland has English level 4? Now most of the users who buy mobile phones only recognize ABC. ”

Su Yuanshan couldn't help laughing: "This is the result of disrespecting the market, it's time to carry it!"

"However, the total sales of Siemens and Motorola should exceed ours, according to the preliminary calculations of the people who are squatting, each of these two companies has sold 30,000 or 40,000 units. And their prices are also 5800 and 5999 respectively, which just sandwiches us. ”

Su Yuanshan pondered for a moment and said with a smile: "It's okay, from 5500 to 6000 is in the same price range." Moreover, the pricing power of the mobile phones sold in the business hall is mainly in the hands of mobile phones. When the production capacity goes up, when the implementation of the Big Brother replacement project begins, the business hall will engage in activities to reduce prices, and our mobile phone pricing power is in our hands, and it will be much more flexible at that time. ”

"Yes. By the way, how long will it take for Zhongxin to be over there?"

"It should be soon, I'll call and ask-have you reported to Mr. Chen?"

"Not yet, I'll call her right away. ”

Ending the call, Su Yuanshan glanced at his mobile phone, thinking that this number that would probably accompany him for the rest of his life was actually called by Wan Yongliang, a rough man, and he felt a little loss......

Then he thought that the first call he made was Wang Chaoxin, and he felt that he had lost even more......

However, Wang Chaoxin's side does have to grasp the progress.

——Since channel sales are hot, all that remains is production capacity and brand positioning, so Zhongxin is the key.

In fact, at this moment, there are not many baseband chip integration chips and solutions for mobile phones, and it is difficult to distinguish between high, medium and low-end, and everyone's solutions and technologies are similar.

At this stage, the main thing is to spell the function and the shape - otherwise how to call it a feature machine?

But since Yuanxin wants to engage in dual-brand classification, it can't just change the shell, and then call the ugly one Zhongxin mobile phone, which is cheaper. Call the good-looking ones as far-core mobile phones, which are more expensive - you are fooling consumers for ghosts.

Differentiation still needs to be reflected.

Therefore, although the scheme is the same, the PCB has been redesigned, and the parts have not been piled up with materials, but some domestic products have been used.

In this way, the mobile phone tentatively named "Qunxing 338" will be priced at 3999 in the future, and it will go through the operator channel - it is to disrupt the situation.

Note: At that time, the price of the mobile phone was not as expensive as imagined, mainly because of the network access fee. The accurate information that can be found is: in 95 years, Motorola Tianjin produced Motorola GC87C, more than 4000, GSM standard, network fee close to 6000.

Note 2: Full Chinese and Chinese interface are two different things. All Chinese mobile phones can edit Chinese text messages and enter Chinese names. The Chinese interface is just a Chinese menu. It is equivalent to one is a Chinese character version, and one is a Chinese version.

......

Throughout the Spring Festival, Su Yuanshan was busy.

In addition to the usual New Year's greetings, he spends most of his time staring at the design progress of Yuanxin's next mobile phone.

The mobile phones launched by giants such as Motorola and Siemens Ericsson last year did not deviate from history, so it sent a signal that there is a high probability that there will be no deviation this year.

After all, aesthetics are not easily instigated by butterfly wings.

This means that Yuanxin, at least aesthetically, can be ahead for a while.

Moreover, there is a basic common sense in the era of feature phones, that is, those with extended antennas are generally "cutting corners" - how much trouble is it to support an antenna?

So when the Nokia 3210 was born, the peers who were still standing antennas in the millennium were looking for teeth.

Now the remote core is also erecting antennas with the general trend, but Tian Yaoming's department has begun to formally set up an internal antenna team.

At the same time, the shape of the mobile phone also unified the idea, and firmly moved in the direction of the straight board.

- Lightweight, well-behaved, stylish, with a reasonable keyboard layout and advanced functions.

To put it bluntly, Su Yuanshan wants to take the road taken by Nokia in his previous life in the era of feature phones.

You know, in the history of feature phones, almost all sales miracles were created by Nokia.

1110 for 250 million, 3210, 1200, 5230 for 150 million, 3310, 2600 for 130 million.

So much so that some people in later generations once used the spirit of archaeology to ask: how terrible was Nokia in the era of feature phones.

At its peak, it occupied 72.8% of the global market, 1% of the country's population worked at Nokia, and contributed 1.5% of the country's GDP every year. The former peer giants, Siemens, Ericsson, and Motorola were squeezed into other by it.

It's just that scary.

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