- We can't do such a thing as punching our own sister.

Chen Jing was able to say this sentence here, which undoubtedly showed Yuanxin's will.

That is, no measure can be taken at the expense of the interests of sister companies.

Then there is only one way to be tough with foreign counterparts.

As An Siying distributed the relevant documents to the attendees, even Xi Xiaoding and others, who no longer asked about the world, understood the severity of the current mobile phone. Especially Tian Yaoming, when he saw that the major brands of MOTO, Siemens, and Nokia continued to enter Yuanxin's commerce, as well as Jiamei and Suning, he frowned.

Now Tian Yaoming has the title of the father of domestic BP machines and mobile phones in the domestic science and technology community, and if nothing else, he will almost die with mobile phones in the second half of his life, so of course he pays more attention to the situation of mobile phones than others.

"Damn, Xinghai also came over to join in the fun?" When he saw that there was OCSS among the international brands that were currently entering the country, Tian Yaoming's eyes almost burst out.

"Hehe, I heard that it sells well. Chen Jing pursed her lips and smiled, looked down at the document again, and said regretfully: "It's a pity that they have only entered the domestic market, and I can't see their report for the time being." ”

"......" Tian Yaoming glanced at the few people in charge of the market opposite, and then at Tang Wenfang, Yu Yuru and other administrative CEOs who were holding back their laughter, sighed softly, and stopped talking.

He can't get the market, all he can do is pay attention, and then desperately achieve technological breakthroughs.

Chen Jing saw that everyone was reading the documents, so she took a sip of water and continued: "Before May Day, we cooperated with Mr. Zhang's business and trade activities, and now Mr. Zhang's summary report is still being sorted out. But according to my phone call with Mr. Zhang last night, on the whole, it is helpful to the brand value of Yuanxin. ”

When she said this, Chen Jing observed Su Yuanshan with her peripheral vision, and she saw that Su Yuanshan quietly breathed a sigh of relief.

Chen Jing thought in her heart, the corners of her mouth curled without leaving a trace, and then immediately retracted her expression, and continued: "It is estimated that tomorrow Mr. Zhang will be able to summarize the situation in various places and fax it over, and I will distribute it to you at that time." Let's see what kind of existence Yuanxin maintains the price point in the eyes of users. ”

At this time, he had been silently taking notes since he started to stand up and say hello, Duan Yongping, who was reading the document, suddenly coughed lightly, and when he saw Chen Jing looking at him, he made a gesture that he was ready to speak.

Chen Jing nodded: "Old Duan, you say." ”

"Well, hello everyone. Although I only really started to prepare for the entry of the domestic mobile phone market a week ago, before that, or from the moment the Yuanxin mobile phone was launched, Xiaobawang actually analyzed and discussed the pricing strategy of the Yuanxin mobile phone internally. ”

Seeing that everyone was looking at him, Duan Yongping looked back with a smile and nodded: "After all, the rise of Yuanxin is of guiding significance to all domestic technology companies. ”

It's hard to tell if this sentence is sycophant or a compliment or something...... But what he said made everyone feel comfortable.

"At that time, our marketing team analyzed that the intention of Yuanxin not to adhere to the channel was to maintain the company's own image...... Our guess turned out to be correct. ”

"However, since I didn't have any contact with Yuanxin at the beginning, I didn't have any further discussions. Now after looking at Yuanxin's series of brand-building initiatives, I will boldly guess. Duan Yongping looked at Chen Jing and said: "Mr. Chen, I didn't go down to market research, nor did I personally participate in the May Day activities, I only analyzed and predicted from the perspective of an ordinary consumer when I bought a mobile phone, which may not be the right situation." ”

Chen Jing smiled and nodded: "It's okay, in fact, I just listened to it." ”

Duan Yongping nodded: "Okay, at present, in the hearts of ordinary consumers, there is still a sense of pride in Yuanxin. After all, he has been on the news broadcast, and the mobile phone has been held by the big leader - especially for a certain part of the people, as long as the big leader has used it, he will buy it no matter how bad and expensive it is. ”

"But over time, the impact of news broadcasts will inevitably fade - we have done statistics, similar news, basically three months is the limit of influence. After all, people's memory time is limited, and the enthusiasm for pursuit is limited. ”

"In the case that we can't find the leader to advertise on the last news network, in order to maintain the influence from fading, we must have sufficient specifications and intensity of advertising. ”

Duan Yongping nodded slightly at Wan Yongliang, indicating that he had no intention of offending, and then continued: "I have seen Yuanxin's advertising on CCTV before, and frankly speaking, the advertisement is okay and very level, but it is not worthy of Yuanxin's positioning and expectations for the product." Its core is still to introduce mobile phones, but mobile phones do not have the unique functions of Chinese display as the original BP machine...... To put it bluntly, it's just a mobile phone, just like the famous Motorola and Siemens. ”

As a result, consumers who have passed the impulsive period will hesitate and wonder - what is the remote mobile phone...... Is it worth selling it so expensive? Is it worth it to take it out? It's a thing that costs more than 10,000 yuan!"

—————

"When consumers hesitate, it's bad...... At present, at the same price, MOTO, Siemens, and Nokia are all 'value'. ”

Therefore, consumer feedback should be more of a skeptical rather than a scoff. For us, the former is easy to solve, the latter is a bit broken, these people have magnets tied to their knees, and they can't get up when they kneel. ”

Duan Yongping finished speaking in one breath, and saw that everyone didn't answer—these were actually all things he had talked about with Su Yuanshan and Chen Jing—so he continued: "I agree with what Mr. Shan said, saying that if Yuanxin wants to open up the situation quickly, it is necessary to internationalize Yuanxin. ”

"The height of the mountain terminus is different, he is thinking about the internationalization of Yuanxin, and I am now only thinking about how to internationalize the mobile phone. ”

Duan Yongping said and smiled: "I dare to say that the name of Yuanxin as a semiconductor company is very good, but it is specific to the product...... It's really not very suitable for promotion. ”

At this time, Wan Yongliang looked at him: "You mean to re-register a trademark?"

"Yes, Mr. Wan. Duan Yongping nodded: "While the second mobile phone has not yet opened the mold, we will immediately adopt a brand-new, international flavor of the trademark, in the publicity to invite internationally famous movie stars to endorse and cooperate; in the packaging to strive for exquisite, to have a sense of science and technology, so that users are eager to buy pearls; in the promotion, we must try our best to show contempt for other brands, not 'the same as imports', but 'what is Motorbike Siemens?'; in the slogan, we have to come up with a popular advertising slogan......

"In short, it is necessary to carry out differentiated publicity. ”

Duan Yongping closed his mouth after finishing speaking, and then glanced at Su Yuanshan with an extremely complicated expression.

- This cannon was asked to be fired by Su Yuanshan, and even ...... Even a lot of "ammunition" was provided by Su Yuanshan.

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