The number of theaters in the world, the United States, Russia, China, India, then France, the United Kingdom, Germany, Italy, Spain...

In addition, there are the laggards in Brazil and Mexico - Cinemark, the largest cinema chain in Latin America, Cinépolis Cinemas, the largest cinema chain in Mexico.

France's largest cinema UGC et MK2, UGC Cinema and MK2 United Cinema ...

German cinemas are relatively scattered, each state has its own independent brand, the largest cinema chain, Cinestar...

The equipment is aging to an incredible degree!

The size of each theater is basically the level of small movie theaters on the streets of China.

Mengxi Media has branches in France and Germany, and it can basically be distributed simultaneously, but the energy is too small!

Moreover, the foreign language films shown in German theaters are dubbed in German without subtitles...

It caused a lot of trouble for the simultaneous release of the movie!

But that's what people do!

So, the release of "The Great Wall" has to count on Fox ...

However, once the situation is opened, the sequel will be able to operate independently!

Well, Shen Mengxi is ready to return to China...

In fact, he came to Cannes to promote the opening film "The Great Wall".

The effect is not bad, the advertisement has entered France, Germany, the United Kingdom, Italy, Spain and other countries on TV, and the posters have also entered mainstream theaters...

I also have to worry about the release time - every country in the world has film-related protection, and Germany often postpones the release time of Hollywood blockbusters, and waits for about ten days for piracy to flood the Internet before it is released nationwide...

This time it was okay, because Constantine Pictures was also one of the distributors.

Basically, you can guarantee that you are three days behind the long position...

That's all there is to worry about.

After the young lady left, Shen Mengxi's Cannes itinerary became even more monotonous, either watching movies or participating in some activities that had to be attended, such as 'Chinese Movie Night' and the like...

On the 25th, the award was awarded.

"The Life of Adele" won the Palme d'Or, and the Grand Jury Prize for "Drunken Country Folk"...

As for "Heaven is Destined", the first prize was not won.

......

Domestically, the promotion of "The Great Wall" has been in full swing.

Again, marketing publicity may not directly bring good box office, but good box office must be inseparable from marketing publicity.

A movie, if there is no marketing promotion, and there are no various marketing methods to affect the audience's audio-visual, no matter how much time, money, theaters, quantity, and stars there are, the audience will not easily enter the theater.

Yes, the most important factor that determines the box office performance of a movie is the movie itself.

Movies with excellent quality will naturally gain the recognition of a large number of audiences, and even a gratifying situation of rave reviews and word-of-mouth explosions, and the corresponding box office will also rise with word-of-mouth fermentation.

But whether it is applauded or not is not an isolated case!

And this year is different from last year, last year "Walking with God" dominated for 20 days...

This year, on June 14th, "Fuchun Mountain Residence" was released, on June 20th, "Superman: Man of Steel" was released, on June 21st, "Fuji Detective", on June 27th, "Small Times"...

"Rich Second Generation" and "Superman" encircled and suppressed "The Great Wall"!

Although I know that the famous 'rich second generation' are all bad movies with real hammers, these three films jointly won a box office of 1.06 billion...

Stress, it speaks for itself!

Therefore, when he got off the plane, Shen Mengxi immediately went into publicity...

The first stop is, of course, "Potatoes Playing Big Names", and first briefly talked about the judges' experience:

"There's nothing special about it, Cannes is different from other film festivals, you can choose the time, you can watch it with the audience, you can watch it at 8 o'clock in the morning, you can watch it at 4 o'clock in the afternoon, you can watch it at 10 o'clock in the evening, it's still very free, but you have to finish the film. ”

Dou Wentao asked: "How did you think about it after receiving the invitation to be a judge at Cannes?"

"Jacob proposed it last year, and I thought I was being asked to be the chairman of the jury, so I agreed, and then I learned that Spielberg was the chairman!"

"And how did you award the awards?"

Shen Mengxi smiled: "... The high-sounding rhetoric is that although there are times of tension during the discussion, because everyone has their own opinions, and they all hope that the movie they approve of can win the award, but I think this time it is really harmonious, and everyone gets along very happily..."

"What about the real statement?"

“... Jacob told us privately that it was better to keep the Palme d'Or in France, and it just so happened that "Adele's Life" was the most rated by the media, and then he gave it to him!"

"What's your favorite movie?"

""Drunken Country Folk" and "Like Father, Like Son"..."Adele's Life", I fell asleep after watching it for twenty minutes!"

After chatting about the judges' experience, the next thing is of course "The Great Wall"...

......

"The Great Wall" is a pure popcorn movie, such a movie, the congenital narrative determines that it is impossible to be shortlisted for the main competition unit! The film festival favors the "partial, cold, and weird" genre, and "Manchester by the Sea" and "The Hunt" are very much in line with Cannes' appetite!

"Do you have any regrets?"

"What's so sorry about that? Do I need to prove myself by winning awards at festivals again?"

"How many points can you score for your own evaluation of "The Great Wall"?"

Shen Mengxi thought for a while: "95... To be honest, I can pick out a lot of problems, but when I look at the finished film, I think about it, it was enough to make it like this, and if I do it again, at most, I can shorten the cycle a little bit, and the film itself, I have done my best, and our whole team has done our best! ”

"You said before that the most important factor in a blockbuster movie is empathy, does "The Great Wall" have the consideration of selling?"

"Of course, in order to create the world view of "The Great Wall", we even filmed a 10-episode web series to introduce the world! The most important thing about movies is the sense of substitution, if you doubt the world, you will feel that this person is fake, and you will not care about his emotions at all, so the characters should be alive and sincere. The most difficult thing about magic movies is here, it's not like realistic movies, it takes place in the real world, you don't need to doubt this thing, you can directly enter this character, but we need a process, like "Avatar" also needs more than an hour of foreshadowing process. Our emotional sustenance is to kill Uncle Long's character!"

"After the release, what are you most afraid of?"

"I'm most afraid that film critics will evaluate "The Great Wall" in the same way that "The Hunting" is, these are two different types of movies. Be sure to talk about them with a different ruler. It is difficult to talk about business, box office, the public, and ornamentation with "The Hunting"; it is also difficult to talk about profoundness, reflection, criticism, nationality, history, and responsibility with "The Great Wall", because it does not have so many things. Movies are divided into genres, and I hope that the way film critics evaluate them will also be divided into genres!"

Dou Wentao nodded...

He recognized Shen Mengxi's words very much!

Just like a bunch of film critics commented on "Hero" back then, criticizing the plot of the movie in various ways, never mentioning the box office and picture...