Chapter 639: Propaganda Direction
"I heard that you and Spielberg are going to collaborate on a film about the Nanjing Massacre?" Seeing that Qiao Feng didn't care about offending people, Gong Li didn't say much, she believed that there was a problem, and this man could also deal with it calmly.
"There is such an intention, why do you have an idea for this movie?" Qiao Feng raised his eyebrows and asked with a smile.
"What can I think, this intention reached at Sister Qingxia's film festival, needless to say, the heroine must be Sister Qingxia." Gong Li took it for granted that she was a little apprehensive.Who made so many women, Qiao Feng was the best for Lin Qingxia.
Therefore, even if she starred in the anti-Japanese movie Red Sorghum, and even that movie won the Golden Bear Award at the Berlin Film Festival, and her performance is also praised, she doesn't think that Qiao Feng chose herself as the heroine of this movie, because as long as there is Lin Qingxia, it will definitely not be the turn of others.
"Hehe, you're wrong, this movie Qingxia is not suitable." After Qiao Feng finished speaking, he glanced at Gong Li, and saw that her eyes widened in surprise before he smiled and gave Gong Li a greater surprise: "On the contrary, you think it is quite suitable."
"Me?" Gong Li's eyes widened beautifully, and his slender fingers pointed at his nose and asked.
"It's you." Qiao Feng smiled and nodded affirmatively: "The heroine of this story is the same age as you first, which Qingxia is not suitable, and secondly, I think you have that kind of stubbornness in your bones.
Regarding the heroine of the Jinling Thirteen Hairpins, Qiao Feng is personally biased towards Gong Li, but in the end, who will be the one will have to discuss with Spielberg, and the Jinling Thirteen Hairpins haven't even prepared yet, and I don't know when it will start, so I just said it to Gong Li.
At present, what is more important is the promotion and release of the upcoming summer movies.
"Mr. Joe, do you have any suggestions for Captain Hook's publicity?"
Captain Hook was filmed by Qiao Feng and Lucasfilm, and Lucasfilm's distribution ability is obviously far inferior to Paramount's top seven film companies.
Even, George Lucas came to the door to communicate with Qiao Feng on the issue of publicity.
"Mr. Lucas, I wonder what the propaganda plan looks like?" Qiao Feng didn't have much research on movie promotion, so it would be absolutely blind to ask him to make a publicity plan, but if there is a publicity plan to check and fill in the gaps, it is still possible to suddenly have an idea.
"The most basic thing about movie promotion is all kinds of advertisements, such as subways, buses, and so on, and the main creators of the crew go to various cities to run publicity.Secondly, the media will also carry out publicity.For example, we thought about inviting Tom Hanks to play Peter Pan, and Kevin Klein is too, and we are hungry and ready to let David Bowie play Captain Hook...... George Lucas gave a brief introduction to the promotional plan developed by Lucasfilm.
Qiao Feng couldn't help but nod when he heard this, the publicity plan formulated by MGM here is similar to that of Lucasfilm, basically around the movie itself and the starring role of the movie and which actors have been invited to play which roles, and then for various reasons, they are either rejected or rejected by the director and producer.
Like that, Tom Hanks and others were invited to play roles to make a fuss, and in the buzzwords of the original time and space, it is to rub the heat and bring rhythm.
After all, a big star like Tom Hanks can get a lot of attention with a little news about them, and then people who follow will find out that there is such a movie to be released, Tom Hanks almost starred in that who, and it is definitely not an ordinary movie that can invite Tom Hanks to audition, so you can consider watching it when the movie is released.......
Film promotion is nothing more than that, the first thing is to attract enough attention, amplify the advantages and characteristics of the film, promote it to the public, and generate income for the film.
There are no two identical leaves in the world, and there are no two movies with exactly the same publicity methods, and the plan of film promotion will be affected by various reasons such as the type of movie, release schedule, director, starring, publicity budget, and producer. At the implementation level, the results are very different. However, that's just in the details, and it's basically the same in the general direction.
Especially in the late 80s, in the era of print media, there were even fewer propaganda tools that could be used.
This is Hollywood, if you put it in Hong Kong, the means of publicity are even more scarce, basically advertising in newspapers, then on buses, billboards, then on TV, and finally outside the theater to advertise.
Hollywood is better, but it's not much better.
Basically, it is traditional media, offline activities, participating in TV programs, especially talk shows, and then interviews with celebrities in newspapers, and buying some film critics to tout it.
If such a large-scale public relations activity is done well, it is still easy to achieve a win-win situation for both on-site effect and communication effect.
Compared with Hong Kong, the media that is good in Hollywood is more developed, especially there are enough TV stations, there are enough TV programs, and there are enough programs to participate in.
Then there are more cities where you can go to roadshows, and the more cities there are, the more frequent attention there will be.
There is also a propaganda method that is very useful, that is, there are scandals or discords between the leading actors, and among them, the scandals are the easiest to attract the attention of the people who eat melons.
It's a pity that Captain Hook's male lead Robin Williams and the heroine Qiu Shuzhen can't have a scandal, and Dustin Hoffman and her are also impossible.First, Qiu Shuzhen is Qiao Feng's woman, which basically pays a little attention to Qiao Feng's knows, and second, Qiao Feng himself is unwilling to use Qiu Shuzhen's scandal to increase attention.
Therefore, Lucasfilm and MGM's publicity personnel did not put this promotional strategy into the plan.
"Mr. Lucas, I think we can focus on the difference between our film and the previous Peter Pan movies." Qiao Feng thought for a while and said.
Thanks to book friends who only do cheerleaders for 100 yuan reward, book friends wait for bookworms to reward 100 yuan all day.