The People's Daily criticized "Little Times": Alienating the people is heartily showing their egos.

People's Daily criticized the phenomenon of "small times": we cannot unconditionally condone "popular words and bad words"

The life and values of contemporary ordinary Chinese, the evolution of art in the Internet age: beauty and ugliness, famous scholars have bitterly criticized the best-selling and popular phenomenon of Guo's "Little Times" book and the movie of the same name, believing that the concentrated appearance of such works has contributed to the rupture of the cultural tradition of the young generation in contemporary China.

The report of the All-China Federation of Literary and Art Circles criticized the movie "Little Times" for being immoral.

Mi Lijian's "Atlantic Times" denounced the three sins of "Little Times": people were completely caught off guard and were stunned by this blatant flaunt of wealth, glamour and male power, and showed that 'women want this'."

"The People's Daily criticized "Little Times", saying that Guo Jinming's works are irrational, typical, and follow the trend, and are poisoning the hearts of young people!"

Film critics criticized "Little Times" for being rotten and surpassing "Fuchun Mountain Residence", with distorted values, vanity and emptiness!

A famous online writer said: There has never been a movie in this world that can clearly distinguish who is annoyed, but "Little Times" has done it.

......

"I'll go!"

Looking at the Internet that was already boiling, Li Qian was shocked.

There are bad movies every year, and there are a lot of movies that are rotten to the bones every year, and last month's "Fuchun Mountain Residence" released by Future Pictures, although the box office successfully exceeded 200 million, but as soon as it was released, it was booked as the best bad movie of the year.

But it is rotten, far from the point of causing a sensation, even if several new real estate projects of Fuchun Mountain Residence pop up all over the country at once, it is not half of the popularity of "Little Times" now.

It's only been a few days since its release, and the People's Daily has published several articles, and various organizations, including the All-China Federation of Literary and Art Circles, film critics, writers, directors, screenwriters, and the media, have all come out to criticize "Little Times", which is far more treatment than any bad movie in the past.

It was even more sensational than when "Wu Ji" was released, and there were film critics and directors who helped Cheng Kaige speak at that time, so he could still interpret some deep meanings.

But "Little Times" ...... Except for fans who really like this movie and Guo Jinming's fans, there is basically scolding everywhere.

In terms of influence, regardless of the positive and negative, in the past ten years, only "Hero" and "I Am Not the God of Medicine" can surpass, even better than "Truman's World" when it was released.

After all, "Truman's World" failed to make various associations speak out in the first two days, the Federation of Literary and Art Circles held a special meeting to discuss, and the People's Daily published several articles in a row, which was the treatment of "I am not the God of Medicine".

A director is perfect when he does this, and how many people don't have this treatment.

However, the box office also collapsed, 270 million in the first week, according to the trend of the hour, there should be 300 million in the second week, but only 150 million remained in the entire second week, which was completely cut in half.

Originally, Li Qian was also very shocked, he never expected that this bad movie could sell this data.

Now, it has calmed down, and this trend is normal, otherwise "Little Times" will really change the film industry.

After paying attention to it for eight or nine days, there is no need to care, Li Qian said to the company management in the conference room, "Okay, the film "Little Times" is a special case, a movie that is marketed, that's it, you don't need to pay too much attention, and it won't have much impact on the film industry." ”

Using the platform of new media, combined with the O2O marketing model, to reach the target audience more effectively, targeted marketing can simply be used as a classic.

Du Yang said, "However, this allows us to see the huge box office potential of the post-90s group, relying on this age group alone, most of them are from second- and third-tier cities, and most of them are girls, and they get nearly 300 million in four days, and no movie can do it." ”

Li Qian shook his head, "There is not much reference value, the types of movies are different, those post-90s girls in second- and third-tier cities just love gorgeous things like "Little Times", and the effect is different if you change the genre." ”

The film "Little Times" is a big feature, it looks particularly gorgeous and prosperous, which is easy to make the little girls in those small cities who have not been in contact with the society have longing and yearning.

And the first-tier cities are different, the first-tier cities are already prosperous, and those things in the movie are just like that for girls in big cities.

The attendance rate is also very telling, the first-tier cities are much lower than the second- and third-tier cities, which is the complete opposite of any movie.

In fact, there is still an impact, several companies are looking for well-known authors everywhere to direct and act, and Berner has already found Han Han. Zhang Hao, who had previously served in Bernard, said next.

"That's for sure, and following the trend is the same truth, with the current market urine, if a dog director's movie is a big hit, maybe tomorrow someone will find another dog to direct the movie and hype it. ”

"Haha..."

......

What has become of it, Li Qian waved his hand to stop their jokes, "Okay, okay, ginseng rooster is too much, from a purely market-oriented point of view, the movie "Little Times" has so many die-hard fans, which proves that this film has an attractive side, but it is not accepted by the public. ”

Stopping his smile, Huang Yanzheng, who was in charge of marketing, said, "Indeed, this is not a typical bad movie, those well-known film critics have been eaten alive by Guo Jinming's fans these days, it is obviously a big bad movie, but certain groups of people don't think it's bad, it's different from other bad movies." ”

"The fan economy is really strong in combat. Li Qian nodded.

The film "Little Times" gave Li Qian some enlightenment.

It stands to reason that no fans will like bad movies, let alone spray others in order to maintain bad movies.

"Wuji" can't do it, that's Brother Cheng Kai, famous enough.

But Guo Jinming did it, which can be seen.

And in Li Qian's memory, there are several repetitive faces in the big bad movies starring those young actors who are in the water.

has made one bad movie after another, and there are almost all those who can star, and I am afraid that there is also a group of fans who can support one bad movie after another.

These young actors, I don't know where so many die-hard fans came from, it's strange.

"By the way, not only a writer, Zhao Wei directed a movie for the first time and sold 700 million, and recently I heard that many actors are eager to try and want to make a profit. Du Yang said again.

"Don't bother with it, we don't have a shortage of films now, if an actor is a director, it may be a gimmick in the past two years, and the audience will definitely not be so easy to be fooled after that. ”

Li Qian still shook his head, "Moreover, "To Youth" is Zhao Weidao's good, the quality is guaranteed, and the quality plus gimmicks have the box office today. ”

Production director Zhang Jun was a little worried, "Then if you find a director to control behind it, Zhao Wei will find Guan Jinpeng, I suspect that this is Guan Jinpeng's film, so the gimmick and quality will be angry, and there will be a large number of movies of this model." ”

"Cut..."Li Qian smiled disappretently, "A director who can make a blockbuster movie will be willing to make a wedding dress for others behind the scenes?"

"To Youth" has little to do with Guan Jinpeng, he can't make this kind of movie, his previous films are all graceful, one is more delicate than the other, you are watching "To Youth", it is completely Zhao Wei's shadow.

If you look at which woman in "To Youth" is not a strong woman? Which man is not a weak scholar? It is completely Zhao Wei's consistent strong style, and the heroine even has the same shortcomings as Zhao Wei's acting. ”

There is indeed speculation everywhere on the Internet, saying that Zhao Wei is just a nominal film, and the real director is Guan Jinpeng.

In fact, it can be seen at a glance that the proper Zhao Wei style cannot be erased.

......

An actor, a writer, and a director who crosses two industries at the same time are box office hits, and Li Qian has no superfluous ideas.

However, the entire film industry has been moved.

If you can't make a high-quality movie, it's not easy to find a few writers and actors to guest director?

One is 700 million, and one has a guarantee of 400 million, with low key cost and low risk.

Such a good example is here, if you can't make money, then it's really a coin, and you won't follow the trend.

On July 8, Bernard announced in a high-profile manner that Han Han, a famous writer known as contemporary Lu Xun, made his film debut shooting plan.

Guangxian, who invested in and released "To Youth", struck while the iron was hot, and also announced that Su Youpeng would adapt "Left Ear", which had just won the 8th Chinese Writers Rich List Best Youth.

Jay Chou's new film "Rooftop Love", which will be released three days later, has also accelerated its publicity offensive, focusing on director Jay Chou!

It has only been ten days since the release of "Little Times", and Berner and Guangxian have finalized the film respectively, a writer and an actor across the industry to direct the film.

On the 10th, the veteran film and television giant Huayang Media, which gradually began to return to blood, did not dare to condescend to admit it, and jointly held a grand press conference with Shonan Satellite TV, announcing the preparation of the movie of the same name "Gardenia Blossom", and the director is the singer of this song, He Yu!

The projects of the three major companies and the three amateur directors are all youth films, and this repeated bombardment has stunned the entire industry, as well as the media and netizens.

"I'm going, are these film companies collectively convulsive, and serious directors don't invest, and they invest in movies of actors and writers?"

"Rub, it's those fans of "Little Times", after the film company tasted the sweetness, they all came to cheat money!"

"Han Han is also going to follow in Guo Jinming's footsteps? These two are really competing all the time. ”

"I'm Nima, Han Han, He Yu, Su Youpeng, one who writes books, one hosts, one who acts and sings, I don't even know how to use a camera, do you know how to move the camera and understand composition, so I came to make a movie?"

"I'm really drunk, all kinds of demons and monsters have come out, He Yu and their happy family have to act in a vulgar comedy every year, it's good, I should be a director if I don't act. ”

"This is a collective feeding S, some of them will suffer next year!"

"The three major companies are here, and Li Qian's future film industry will not follow suit. ”

"Li Qian shouldn't be so undisciplined, his company has no shortage of directors Well, Li Qian's executive director wasn't making movies before, starring Deng Chao, it should be guaranteed. ”

"I don't know when it will be released, the movies made by several deputies around Li Qian are good and trustworthy!"

.......

"Hey. ”

Li Qian looked at the discussion on the Internet, and then looked at Deng Chao in front of him, sighing there.

"Brother Chao, look at it, your film is too inappropriate. ”

Everyone on the Internet just said that they would not be in the same league as other companies, and turned their heads to Deng Chao to find him, wanting to direct and act in a comedy?

The popular drama "The Breakup Master" two years ago was adapted into a movie, Li Qian remembered this movie, Deng Chao's prodigal appearance, the five big and three thick women's clothing bosses, it is difficult to forget.

“......”

Deng Chao was silent, and he was going crazy, "I really didn't want to be a director just because I watched Zhao Wei and Guo Jinming, the movie "Breakup Master" was prepared last year, and I said that I would direct and act by myself, but I haven't had time!"

He really wanted to cry without tears, and he had already had the idea of directing and acting himself, but Zhao Wei and Guo Jinming took the first step.

It's so good to die, Guo Jinming's film has such a bad reputation.

It's good to die, and other companies have found three laymen, Han Han, Su Youpeng, and He Yu, to be directors, and the audience sees that they are good guys, and they all come to make money.

If he announces at this time that he will also direct and act by himself, he will be 100% labeled as bad money by the audience.

Deng Chao really wanted to shout "God!" now, he obviously had an idea after seeing the success of Xu Zheng and Wu Jing's self-directed and self-acting, but he was just one step late!

"Li Qian, you believe me, I really want to be a good director, really, you must support me, this is my dream all along!" Deng Chao looked at Li Qian with a sincere face, and almost held Li Qian's hand, and made up a touching story with tears in his eyes.

Why don't you say you want to play basketball?

Li Qian was speechless, this time, the good guy has been a director for six consecutive years, and next year's film market will really be dancing with a group of demons.