At the end of June, a piece of news was fully promoted by Jiagu, and it instantly became popular on the whole network.

"Jiagu rice oil landed in the island country and became the first Chinese edible oil brand to go abroad and enter the overseas market!"

Netizens opened the news and took a look,, what a powerful look!

In the bustling streets of Shibuya, Tokyo, nine large LED screens flashed Chinese red at the same time, announcing the "listing of Kagu rice oil island country".

On the day of the launch of the Kagu Rice Oil Island Country Launch, well-known retailers, including FamilyMart, Lawson, 7-Eleven, Aeon and other large trading companies, and even some peers and competitors appeared at the press conference at the same time.

In an island country, it is rare for a brand to attract so many retailers and customers at the same time. It also became one of the most important news stories of the day in the island nation.

Kyodo News, the largest news agency in the island country, made a detailed report on the topic of "Jiagu Rice Oil Island Country Goes Public, or Breaks the Pattern of Domestic Rice Oil in Island Country". More than 50 Japanese-language media reprinted it, and the island country's CCTV Dafu TV and Chinese-language media also took the initiative to pay attention to this incident......

On the same day, there was an endless stream of people from the island countries queuing up in supermarkets to buy Arowana rice oil.

An island woman said in an interview: "I usually use rice oil from island countries at home, and today I saw that Chinese rice oil is sold here, and I wanted to buy it and try it at home, and I heard that the quality is very good!"

Another island aunt said: "This Chinese rice oil is very delicious, I tasted the taste of rice from it, and the aftertaste is full of rice......

The clerk even enthusiastically declared: "This Chinese rice oil has a refreshing taste, healthy and delicious, and is favored by consumers!"

......

After reading the news, netizens were even more curious and eager to know more: what kind of oil is rice oil, how is Jiagu produced, and why is it so popular with the islanders?......

Subsequently, Boss Qi personally accepted an interview with the media and revealed the ins and outs of this good news to the Chinese people.

"Rice oil, also known as rice bran oil, as the name suggests, is processed from rice bran. But don't mistake it for a cheap by-product of rice processing.

In fact, rice oil has the reputation of 'rice gold' with a balanced nutrient ratio, and it is rich in antioxidant gamma oryzanol, which can regulate the human autonomic nerves, improve sleep, relieve fatigue, and improve sub-health.

In addition, the phytosterols in rice oil are beneficial for lowering cholesterol in the body and preventing cardiovascular diseases. The unsaturated fatty acids in rice oil are as high as 80%-85%, of which the ratio of linoleic acid and oleic acid is about 1:1, which is recommended by the World Health Organization as a healthy edible oil. ”

"Wow, no wonder rice oil is so popular in the island country!" the reporter sighed.

Qi Zheng said with a smile: "In my country, although the value of rice bran has been recognized in the "Qianjinfang" of the Tang Dynasty and the "Compendium of Materia Medica" of the Ming Dynasty, it is limited to medicinal use.

As early as 100 years ago in the Edo period, rice oil was recorded, and because it is rich in excellent oryzanol, it is only found in rice oil, and the taste is in line with the local flavor of the island country, and it has become a very respected edible oil in the island country.

As the origin of rice oil, the islanders believe that rice oil restores the essence of rice and is a god-sent source of nutrition. In island countries, rice oil has the status of 'national oil'. Rice oil is used as a designated oil in 40 per cent of schools and many businesses producing healthy foods in the island countries. ”

The reporter looked abrupt: "I see, to be honest, I have never heard of rice oil ...... before"

Qi Zheng smiled and opened the "chicken soup" mode seriously: "When I first founded Jiagu, I once went to the island country to visit the agricultural planting model, and then I accidentally found an edible oil category that is not available in China, and the Japanese label category is called rice oil.

At first, I thought it was a new product made from rice, but when I consulted with a salesperson and learned that the oil was extracted from rice bran, I was immediately impressed by the outline of a new industrial layout in my mind.

After a few twists and turns, I brought back a little sample from the island country and sent it to our lab to see if I could get it. ”

The reporter said: "It must be very difficult, right?"

Qi Zheng nodded and said: "Indeed, for the research and development of a rice oil that has not yet been seen in China, almost no one knows how to start, there is no experience to follow, and there is not even any information.

Everything started from scratch, there were no shortcuts, and thousands of experiments, large and small, were done, most of which were in vain. We have also taken many detours, such as the introduction of a complete set of dewaxing equipment, but it did not come in handy at all. But exploration is what it is, and there is always a price.

You may not know that as a new oil species, rice oil is not easy to produce on its own, about 150 kilograms of rice can produce 1 liter of oil, and it is currently recognized as one of the most difficult oil varieties to be refined by technicians in the world. Due to the high requirements for raw materials and complex processes, it has been difficult to make breakthroughs in refining technology, even in developed countries. In fact, in order to achieve the retention of natural nutrients in rice oil without sacrificing product quality, strong process support and technical precipitation are required. ”

The reporter admired: "For the newborn Jiagu at that time, it can be said that it is a desperate bet." ”

Qi Zheng did not refute, and continued: "With the development of Jiagu, the rice oil refining technology has also made some progress, and the initial rice oil has been produced, but greater difficulties are still to come.

We will collect rice oil samples from island countries and various countries every once in a while, and take them back to do the inspection and comparison of various indicators, and the company's management attaches great importance to the experience of the product of the consumer, and repeatedly tells the technical personnel that the indicators are better than the industry standard. The group's research on the quality of rice oil has not stopped for a day.

Can you imagine? In the process of upgrading the products of Double 10,000, every time the factory runs an experiment, if it is not successful, the waste is 200-300 tons of oil and hundreds of millions of inputs. This is a sacrifice that the vast majority of ordinary enterprises dare not think of. ”

The reporter said: "But Jiagu survived!"

Qi Zheng smiled: "Yes, we survived." In fact, every step of rice oil production is full of challenges. Because its composition is very complex, and the content of various components varies greatly between different rice varieties. In the refining process, the treatment of various components must be comprehensively considered before it can be refined into edible rice oil.

We have set up a R&D team of more than 100 people specifically for rice oil, and through countless experiments, we have finally improved the product technology and quality to the world's leading level. In addition, the construction of a factory in the origin of Jiagu and the large scale of the rice processing plant ensure the freshness of the raw materials for rice oil production.

At present, our Jiagu rice oil has to go through more than 50 refining and quality control processes, and each production must go through strict quality control in order to produce the two core nutrients gamma oryzanol and plant sterol at the same time The average content of 10,000ppm of high-quality rice oil, its nutrition and quality can achieve a good balance.

I would like to give special praise to our rice oil R&D team, they are really amazing, and they can make such a big breakthrough in such a short period of time, which is simply the pride of Jiagu!"

Although most of the previous "stories" are nonsense, Qi Zheng's appreciation for the R&D team of Jiagu Laboratory is real, after all, he can only provide them with the best quality raw materials, but rice oil cannot be changed.

You must know that the original time and space was the first breakthrough in rice and oil production and landing on the island country, but this time was nearly ten years later;

The reporter couldn't help but sigh: "Only such a great technical team can support Jiagu rice oil and compete with countries with more than 100 years of rice oil research and development history!"

Qi Zheng pursed his lips and said slowly: "Actually, this is also what we forced ourselves. Only by competing with the real international quality can we test our quality. If we win, it's nothing, and we will continue to go down this road; if we lose, we will know where we have lost, and we must continue to study! Because we only want to give the best to the common people. ”

The reporter said with a smile: "Now it seems that Jiagu rice oil can be exported overseas, and convincing the country where rice oil was invented is the best recognition of the quality of China's rice oil." By the way, did the process of Jiagu rice oil landing in the island country go well?"

Qi Zheng shook his head lightly: "It can be said that it took a lot of effort. As we all know, the people of the island country have a 'domestic belief', believing that the quality of things produced in their country is the highest.

Of course, we can't deny how much care they put into their products. But it is precisely this high level of self-confidence that it is difficult for foreign brands to impress consumers and markets in island countries. ”

Qi Zheng silently said that the small island nation is even so confident that it wants to sell rice from the nuclear-contaminated area to high-end markets in Shanghai and other places at a price three times higher than the local price, saying that it "wants to see the reaction of Chinese consumers".

The attitude of the island society towards new things has always been full of doubts, and they resist change from the bottom of their hearts, and in the face of the hundred advantages of new things, the people of island countries will use "may not be safe" and "temporarily unaccustomed" to protect themselves. The stringent food safety in island countries is well known to the world.

Qi Zheng gave an example: "If you want Jiagu rice oil to enter the island market, the corresponding island country rice oil association is undoubtedly the best entry point.

After many twists and turns, our representative met with the president of the Island International Rice Oil Association. The meeting was not long, and he introduced the advantages of Jiagu rice oil. The president of the Island International Rice Oil Association just nodded politely.

Finally, when our representative mentioned the idea of exporting Jiagu rice oil to the island countries, the chairman just said firmly, 'Impossible'!"

The reporter listened attentively, and subconsciously asked: "And then?"

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